Austria

Retail volume sales of sleep aids are declining for the second year running in 2023. The outbreak of COVID-19 led to increased levels of fear and anxiety in 2020 and 2021 which helped drive record sales of sleep aids. With conditions improving in…

Sports nutrition has been one of the few bright spots in consumer health in Austria in 2023 with sales continuing to benefit from developing health and fitness trends in the country. With consumers being more concerned about their overall health and…

Sales of vitamins have continued to drop sharply in retail volume terms in 2023, with price inflation unable to prevent the category from recording a decline in current value terms, too. Following the outbreak of COVID-19 there was a surge in demand…

With consumers becoming more active again and spending more time away from home going to the gym, doing sports outside, and going on outdoor pursuits such as walking and cycling the overall demand for weight management and wellbeing has decreased…

Wound care in Austria has continued to see declining sales in retail volume terms with current value growth being the result of an inflation driven increase in unit prices. Wound care last saw growth in retail volume terms in 2021 as consumers…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

The number of households is set to increase moderately in Austria over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which elevated living costs. The fastest household…

Sharp price increases for a second year in a row failed to significantly dampen the strong demand for travel, and passenger numbers recovered strongly to move towards the 2019 pre-pandemic level. In 2022, sharp increases in fuel and energy prices,…

In 2022, Austrian consumers were still very uncertain as a result of the Coronavirus (COVID-19) pandemic. They tended to err on the side of caution, booking complete travel packages via travel agencies. Otherwise, they preferred to book hotels…

The demand for chocolate confectionery remained stable in 2023, with a slight increase in volume terms but a solid rise in value sales. Value growth stemmed largely from increases in average unit prices. The overall rate of inflation in the country…

After low demand during the pandemic years, gum sales were up in 2023, after experiencing a revival in 2022. The relaxation of COVID-19 restrictions and the reduced incidence of wearing masks pushed up demand for chewing gum in 2023. Gum is mainly…

The trend towards plant-based products, including ice cream, continued in 2023. Plant-based ice cream recorded the most significant growth within ice cream during the year. Not only is the consumer interest in plant-based ice cream growing, but the…

The demand for lodging continued to increase in 2023. Hotel room nights are set to be only slightly below the 2019 pre-pandemic level at the end of the review period, while inflationary pressure on prices saw current value sales exceed the 2019…

Savoury snacks experienced significant growth in value terms during 2023. However, this significant value growth stemmed mainly from price increases, with inflation remaining high in Austria for the second consecutive year. Within snacks, savoury…

Austrian consumers are extremely fond of snacking. Whether confectionery, savoury snacks, ice cream or sweet biscuits, snacks bars and fruit snacks, consumers like to treat themselves with a snack. The demand for snacks remained stable in 2023 with…

Sugar confectionery registered good growth in value and volume terms during 2023. Pastilles, gums, jellies and chews continued to generate the largest proportion of value sales and experienced good value growth in 2023, contributing strongly to the…

Sweet biscuits, snacks bars and fruit snacks recorded solid growth in value terms in 2023. Sweet biscuits continued to generate the lion’s share of value and volume sales during the year. Overall, the increase in levels of mobility after the period…

Tourism flows to from and within Austria in 2023 continued to evolve strongly towards pre-pandemic levels, as most of the fears around travel and social distancing inherited during the Coronavirus (COVID-19) period dissipated. In the aftermath of the…

Fear of Coronavirus (COVID-19) played little or no role in 2023 and tourism flows, inbound and outbound, are set to reach close to their pre-pandemic level of 2019. In addition, domestic tourism flow is projected to exceed the 2019 pre-pandemic…

Given the economic uncertainty at the end of the review period, Austrian consumers purchased fewer apparel accessories. While the boom in fashion face masks (“other” apparel accessories) ensured a positive retail volume growth performance overall in…