Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Closed loop pre-paid card transactions in Austria are essentially merchant-issued gift cards, and demand for these continued to increase in 2023. In a time of persistently high inflation with increased prices of essentials such as food and petrol,…
Store cards remained a niche in Austria in 2023, continuing a downward trend with a double-digit decline in transaction values despite the continuing shift to card payments. Most consumers in Austria are unfamiliar with store cards, and the usage of…
Consumer credit has experienced a significant drop in all areas of gross lending in 2023. In light of the sharp increases in the cost of living since 2022, Austrians have generally been frugal with expenditure. Individuals are focused on meeting…
Loans became more expensive for consumers in 2023, as a result of the European Central Bank's interest rate policy, with rates rising in response to high inflation in the EU since the energy crisis broke out in 2022 and the war in Ukraine began. The…
Retail value sales of coffee continued to grow in 2023, recording positive double-digit results. However, these results were mainly driven by rising inflation and product price increases. As such, while value sales rose, retail volume sales declined,…
Total volume sales of hot drinks recorded minimal growth in 2023, driven by on-trade sales and positive developments within tea and other hot drinks. High saturation levels contributed to a slowdown in growth, especially across retail channels.…
Other hot drinks recorded positive retail volume and value growth in Austria in 2023 despite growing health trends driving more consumers to lower their sugar intake. This was due to indulgence playing a growing role in consumers' everyday lives, a…
Following coffee, tea is the second most popular hot drink in Austria, offering consumers a tasty alternative to coffee. Many also appreciate tea as a hot drink option that can be consumed later in the day, as the product offers various caffeine…
Bottled water recorded positive total volume growth in 2023. However, this was driven by on-trade sales as more consumers shifted back to purchasing and consuming bottled water on the go or at food service outlets, gyms, work and events. Off-trade…
While carbonates total volume sales grew slightly in 2023, this was achieved through on-trade channels, with retail sales facing the consequences of changing consumer behaviours.