Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
24% of Austria’s adult population still smokes in 2023, although this figure has been steadily declining for several years, falling from 27% in 2018. The pandemic provided further incentive to quit smoking with medical bodies highlighting the added…
Paediatric consumer health has recorded a small sales decline in current value terms in 2023. Children are becoming more prone to getting sick now that the pandemic is over, with them not staying home as much anymore, going to school/daycare,…
Retail volume sales of sleep aids are declining for the second year running in 2023. The outbreak of COVID-19 led to increased levels of fear and anxiety in 2020 and 2021 which helped drive record sales of sleep aids. With conditions improving in…
Sports nutrition has been one of the few bright spots in consumer health in Austria in 2023 with sales continuing to benefit from developing health and fitness trends in the country. With consumers being more concerned about their overall health and…
Sales of vitamins have continued to drop sharply in retail volume terms in 2023, with price inflation unable to prevent the category from recording a decline in current value terms, too. Following the outbreak of COVID-19 there was a surge in demand…