Austria

There is expected to be a further strong decline in retail volume sales across computers and peripherals in Austria over 2023. There was a shift in demand towards specialised products in the wake of the Coronavirus (COVID-19) pandemic, as consumers…

Consistent with a return to busier, more hectic lifestyles in 2023, a growing number of consumers opted for perceived lower maintenance pet options, such as small mammals or those kept in an aquarium or terrarium. As a result, other pet food…

Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…

Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…

In Austria, in-car entertainment is set to see a strong decline in overall retail volume sales in 2023, continuing the fast downward trajectory in demand over the review period. Indeed, in terms of the review period, declines are expected to be the…

Closed loop pre-paid card transactions in Austria are essentially merchant-issued gift cards, and demand for these continued to increase in 2023. In a time of persistently high inflation with increased prices of essentials such as food and petrol,…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

Drinking milk products are set to record a moderate performance in 2023. Retail volume sales will register a stagnant performance, as current retail value sales of overall drinking milk products decline compared to 2022, as average unit prices of…

Following the record-high growth rates for Butter during 2022, due to inflation and the higher cost of energy, boosting price points, the average unit price of Butter slightly declined in 2023. The amount of special offers for branded butter products…

Men’s grooming saw a marginal increase in retail volume sales and strong rise in retail current value sales in 2022. This followed two years of decline, largely due to the effects of the Coronavirus (COVID-19) pandemic. The improved performance of…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In 2023, plant-based dairy is set to perform well, with average unit prices remaining relatively stable. The demand for plant-based products continues as more and more consumers take an interest in animal welfare, the environment and health.…

Overall, in 2022, bath and shower saw a drop in retail volume sales and slow growth in retail current value sales, underpinned by higher prices. However, performances varied strongly from category to category. Having seen exponential growth in 2020,…

Heated tobacco products saw strong growth in 2023, solidifying their position as the most established nicotine source next to cigarette smoking in Austria. Consumers widely perceive these products as less harmful than cigarettes, making them a…

Away-from-home tissue and hygiene in Austria registered a positive performance in current value terms in 2023, following the significant growth of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw…

After two challenging years due to the Coronavirus (COVID-19) pandemic, the recovery of apparel and footwear started in earnest in 2022, but retail volume sales did not return to the 2019 level. On the other hand, high inflationary pressure on…

Paediatric consumer health has recorded a small sales decline in current value terms in 2023. Children are becoming more prone to getting sick now that the pandemic is over, with them not staying home as much anymore, going to school/daycare,…

Sales of meat and seafood substitutes in Austria experienced a temporary decline in retail volume terms in 2022, attributed to various factors such as supply chain disruptions, economic uncertainty and shifting consumer preferences. The category…

Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by…