Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
General merchandise stores continued to significantly outperform retailing overall in terms of value sales growth due in the main to the continuing expansion and success of variety stores. It was one of the areas least affected by the generally sharp…
Demand for personal care appliances declined for the second year in a row in Austria in 2023. High inflation remained, and the cost of living rose sharply due to the energy crisis triggered by Russia's invasion of Ukraine. As such, the landscape was…
Consumer restraint affected the entire retail sector in 2023, but it was particularly pronounced in home products specialists. Consumers had already invested heavily in their homes during the pandemic, when they were spending much more time at home.…
Austria experienced exceptionally high inflation once again in 2023, reducing consumer incomes and dampening spending in almost all areas of consumer foodservice. Foodservice operators faced increased energy, materials and labour costs, which were…
After a slow year, retail e-commerce saw significant growth in value sales again in 2023, although this was entirely price driven as inflation remained at unusually high levels for a second consecutive year. Although disposable income slowly…
As a result of the energy crisis triggered by the Russian invasion of Ukraine, Austria saw exceptionally high inflation for the second year in a row in 2023. For local consumers, this meant less disposable income and a concomitant reluctance to spend…
Air treatment products recorded a decline in retail volume in 2023, driven by a strong decline in air purifiers and coolers. However, sales were positive for air conditioners, including portable room air conditioners and split air conditioners, with…
Other hot drinks recorded positive retail volume and value growth in Austria in 2023 despite growing health trends driving more consumers to lower their sugar intake. This was due to indulgence playing a growing role in consumers' everyday lives, a…
Demand for nappies, diapers and pants in Austria increased in 2023. While many women postponed their plans to start a family during the COVID-19 pandemic, the number of babies aged 0-1 years in the population rose in 2022 and remained at a stable…
In 2023, Austria experienced exceptionally high inflation for the second consecutive year, which reduced consumer incomes and dampened spending in almost all areas of consumer foodservice. This inflationary environment led to increased energy,…