Austria

Other dairy is set to record a stable performance in terms of current retail value and volume sales in 2023. Although average unit prices have remained stable during 2023, they continue to be at a high level. As consumers have less money to spend,…

Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards…

Sales in sauces, dips and condiments maintained demand in Austria in 2023, resulting in positive value growth underlined by still-high prices, alongside smaller volume growth due to the baseline demand. These factors are being driven by…

Retail volume sales of womenswear are projected to fall over 2023. This is partly due to stabilisation following two years of rebound, especially in 2022, from the slump recorded during the Coronavirus (COVID-19) pandemic in 2020. However, demand has…

Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…

Savoury snacks experienced significant growth in value terms during 2023. However, this significant value growth stemmed mainly from price increases, with inflation remaining high in Austria for the second consecutive year. Within snacks, savoury…

The trend towards plant-based products, including ice cream, continued in 2023. Plant-based ice cream recorded the most significant growth within ice cream during the year. Not only is the consumer interest in plant-based ice cream growing, but the…

After low demand during the pandemic years, gum sales were up in 2023, after experiencing a revival in 2022. The relaxation of COVID-19 restrictions and the reduced incidence of wearing masks pushed up demand for chewing gum in 2023. Gum is mainly…

Sharp price increases for a second year in a row failed to significantly dampen the strong demand for travel, and passenger numbers recovered strongly to move towards the 2019 pre-pandemic level. In 2022, sharp increases in fuel and energy prices,…

Dermatologicals is seeing mid-single digit growth in current value terms in 2023, although like many areas of consumer health this is largely the result of price increases. Prices have been rising across all categories of dermatologicals as a result…

Although Austria enjoys solid economic freedom and a strong rule of law, a shift to the far right could create policymaking instability. Whilst unemployment is relatively low and inflation is falling, the economy is set for a marked slowdown in the…

Fear of Coronavirus (COVID-19) played little or no role in 2023 and tourism flows, inbound and outbound, are set to reach close to their pre-pandemic level of 2019. In addition, domestic tourism flow is projected to exceed the 2019 pre-pandemic…

Sports nutrition has been one of the few bright spots in consumer health in Austria in 2023 with sales continuing to benefit from developing health and fitness trends in the country. With consumers being more concerned about their overall health and…

Overall, wearable electronics is expected to continue to see retail volume growth over 2023. However, growth is projected to be slower than in 2022, and well below the increments seen in the early-to-mid-review period, when the category still basked…

In early 2021, travel for Austrian consumers remained restricted, largely to within the EU. This maintained a limit on the opportunities to use and, therefore, the demand for sun care. As international travel started to show a significant recovery,…

Loans became more expensive for consumers in 2023, as a result of the European Central Bank's interest rate policy, with rates rising in response to high inflation in the EU since the energy crisis broke out in 2022 and the war in Ukraine began. The…

Given the economic uncertainty at the end of the review period, Austrian consumers purchased fewer apparel accessories. While the boom in fashion face masks (“other” apparel accessories) ensured a positive retail volume growth performance overall in…

Tourism flows to from and within Austria in 2023 continued to evolve strongly towards pre-pandemic levels, as most of the fears around travel and social distancing inherited during the Coronavirus (COVID-19) period dissipated. In the aftermath of the…

The demand for lodging continued to increase in 2023. Hotel room nights are set to be only slightly below the 2019 pre-pandemic level at the end of the review period, while inflationary pressure on prices saw current value sales exceed the 2019…

Sales of vitamins have continued to drop sharply in retail volume terms in 2023, with price inflation unable to prevent the category from recording a decline in current value terms, too. Following the outbreak of COVID-19 there was a surge in demand…