Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for refrigeration appliances was at a low in 2023, recording a retail volume decline for the third consecutive year. Sales were high during COVID-19, with consumers purchasing refrigeration appliances in line with heightened time spent in the…
COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to…
Lingering inflationary pressures continued in sweet spreads in Austria in 2023, resulting in stronger value growth supported by high prices, while volume sales just about managed to remain positive. Indeed, as sweet spreads are perceived as less…
Just like grocery retailers as a whole, hypermarkets saw strong growth in value sales in 2023, although this was almost entirely price driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed…
Just like grocery retailers as a whole, convenience retailers saw strong growth in value sales in 2023, although this was almost entirely price driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only…
In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households…
In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…
In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…
In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers…
After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales,…