Austria

In 2023, the retail value sales of cigarettes in Austria continued their downward trajectory, dropping below pre-COVID-19 volume sales levels of 2019. During the pandemic, cigarette consumption had seen a temporary boost due to increased consumption…

The challenging economic conditions in Austria, including inflationary pressures and fluctuating consumer purchasing power, influenced consumer spending habits and preferences in 2023. As prices rose across various categories, consumers sought more…

Baked goods experienced mixed fortunes in 2023 with the category registering positive growth in current value terms by a small decline in retail volume terms. The main factor influencing the rise in sales in value terms was inflationary pressures…

After a year of slowdown, the retail market experienced significant growth in value terms although this was entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Although disposable income in 2023 slowly…

In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash…