Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Men’s grooming saw a marginal increase in retail volume sales and strong rise in retail current value sales in 2022. This followed two years of decline, largely due to the effects of the Coronavirus (COVID-19) pandemic. The improved performance of…
Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…
Drinking milk products are set to record a moderate performance in 2023. Retail volume sales will register a stagnant performance, as current retail value sales of overall drinking milk products decline compared to 2022, as average unit prices of…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
In 2023, plant-based dairy is set to perform well, with average unit prices remaining relatively stable. The demand for plant-based products continues as more and more consumers take an interest in animal welfare, the environment and health.…