Austria

Debit card transactions remained the main driver behind the shift from cash to card payments in 2023. Every bank account holder in Austria owns at least one debit card, which is heavily favoured for payments at the POS, with debit card consumers…

Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more…

Hosiery slowed down in Austria in 2023 in comparison with 2022, as the cost of living crisis instilled caution over spending among consumers. Additionally, consumers purchased more hosiery in 2022, after two years of reduced demand due to the…

Purchasers of childrenswear focused on quality and less at quantity as they became more mindful of personal finances and textile waste. Still high inflation in 2023 translated into retail current value growth, despite the decline in retail volume…

Sugar confectionery registered good growth in value and volume terms during 2023. Pastilles, gums, jellies and chews continued to generate the largest proportion of value sales and experienced good value growth in 2023, contributing strongly to the…