Austria

While sales of analgesics are seeing mid-single-digit growth in current value terms in 2023, sales have seen a steep decline in retail volume terms. The main reason for this disparity between value and volume growth in analgesics is the sharp rise in…

Portable players in Austria market has registered slight positive growth in retail current value sales and a significant slowdown in retail volume decline towards the end of the review period. Wireless speakers, which dominates retail volume and…

Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023,…

RTDs (Ready-to-Drink) beverages have experienced a surge in demand, primarily driven by increased home consumption during the pandemic. As consumers spent more time at home, they rediscovered the convenience of pre-mixed drinks and became more…

In 2022, alcoholic drinks witnessed a strong recovery in on-trade sales, which came at the expense of off-trade sales. As COVID-19 became manageable and public life normalised, consumers resumed their going out habits, resulting in a significant…