Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period.…
2022 saw further expansion of the subgroup of Austrian consumers who are paying significant attention to their physical and mental health and the role that their diet plays in maintaining good physical and mental health. This has supported rising…
Dairy products and alternatives is set to record stagnant current retail value sales in 2023, while dairy continues to generate the bulk of sales. With the health and wellness trend rising, dairy products benefit from generally being considered…
Premium beauty and personal care recorded strong retail current value terms in 2022. The retail current value growth rate was higher than that seen in mass beauty and personal care. The reasons for this performance were, on the one hand, significant…
Yoghurt and sour milk products are set to register a moderate performance in 2023, with rising retail value sales. Yoghurt, which includes plain yoghurts, flavoured yoghurts and drinking yoghurts, generates the lion’s share of sales. Flavoured…
Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return of the demand for most types of beauty and personal care, in particular for products that…
Although cash transactions continued to play a strong role in Austria, a clear shift from cash to card payments continued in 2023. The outbreak of COVID-19 in Austria further accelerated the change, with consumers appreciating the contactless form of…
With consumers becoming more active again and spending more time away from home going to the gym, doing sports outside, and going on outdoor pursuits such as walking and cycling the overall demand for weight management and wellbeing has decreased…
With some respite in some categories, such as hi-fi systems, home cinema and speaker systems, speakers, and “other” home audio and cinema, due to the fall back on the home for entertainment in the wake of the Coronavirus (COVID-19) pandemic, home…
During 2022, convenience and health and wellness remained two of the most important megatrends influencing demand patterns among Austrian consumers and this combination of a desire to eat healthier types of convenience food supported strong growth in…