Austria

Closed loop pre-paid card transactions in Austria are essentially merchant-issued gift cards, and demand for these continued to increase in 2023. In a time of persistently high inflation with increased prices of essentials such as food and petrol,…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…

Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…

In Austria, in-car entertainment is set to see a strong decline in overall retail volume sales in 2023, continuing the fast downward trajectory in demand over the review period. Indeed, in terms of the review period, declines are expected to be the…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

Drinking milk products are set to record a moderate performance in 2023. Retail volume sales will register a stagnant performance, as current retail value sales of overall drinking milk products decline compared to 2022, as average unit prices of…

Following the record-high growth rates for Butter during 2022, due to inflation and the higher cost of energy, boosting price points, the average unit price of Butter slightly declined in 2023. The amount of special offers for branded butter products…

Men’s grooming saw a marginal increase in retail volume sales and strong rise in retail current value sales in 2022. This followed two years of decline, largely due to the effects of the Coronavirus (COVID-19) pandemic. The improved performance of…

There is expected to be a further strong decline in retail volume sales across computers and peripherals in Austria over 2023. There was a shift in demand towards specialised products in the wake of the Coronavirus (COVID-19) pandemic, as consumers…