Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Wound care in Austria has continued to see declining sales in retail volume terms with current value growth being the result of an inflation driven increase in unit prices. Wound care last saw growth in retail volume terms in 2021 as consumers…
With consumers becoming more active again and spending more time away from home going to the gym, doing sports outside, and going on outdoor pursuits such as walking and cycling the overall demand for weight management and wellbeing has decreased…
Sales of vitamins have continued to drop sharply in retail volume terms in 2023, with price inflation unable to prevent the category from recording a decline in current value terms, too. Following the outbreak of COVID-19 there was a surge in demand…
Sports nutrition has been one of the few bright spots in consumer health in Austria in 2023 with sales continuing to benefit from developing health and fitness trends in the country. With consumers being more concerned about their overall health and…
Retail volume sales of sleep aids are declining for the second year running in 2023. The outbreak of COVID-19 led to increased levels of fear and anxiety in 2020 and 2021 which helped drive record sales of sleep aids. With conditions improving in…
Paediatric consumer health has recorded a small sales decline in current value terms in 2023. Children are becoming more prone to getting sick now that the pandemic is over, with them not staying home as much anymore, going to school/daycare,…
24% of Austria’s adult population still smokes in 2023, although this figure has been steadily declining for several years, falling from 27% in 2018. The pandemic provided further incentive to quit smoking with medical bodies highlighting the added…
Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…
The briefing examines how personalised healthcare market is evolving. The report also provides insights on the countries most ready to use personalised healthcare services, and the potential impact on the pharmaceuticals and medical sectors.
Elevated inflation and spiralling manufacturing costs has led to further price increases within eye care in Austria which has helped to support current value growth in 2023 but has led to a significant decline in retail volume terms. Despite seeing…