Australia

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Demand for contact lenses in Australia continues to rise, driven by daily disposable lenses (DD). This format is gaining significant attention from players, resulting in innovation in terms of technology from brands and greater interest from…

In early May 2023, the local operator of 7-Eleven (7-Eleven Stores Pty Ltd), the leading brand of convenience retailers in Australia, released a statement saying that the chain will be up for sale, including over 700 outlets across the country. The…

Despite a positive performance, the evolving work landscape - characterised by remote and hybrid arrangements - has reshaped the foodservice industry's dynamics, with a significant proportion of Australians still cooking at home, thus supporting…

Australia has been impacted by an extended season of colds and flu in 2023, with many Australians becoming ill. As the lockdowns and COVID-19 restrictions were lifted, people no longer followed social distancing, and fewer Australians have been…

Amid the rising cost of living in Australia, credit spend increased significantly in 2022, while the number of transactions has continued to rise in 2023 as consumers use their credit cards for smaller, more frequent purchases. However, the number of…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…