Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In post-pandemic 2023, Australia sees a revival of light vehicle and car rental purchases as more people are drawn to novel car model features. With the nation’s declaration of net-zero carbon emissions by 2050, EVs, public transportation, and…
This report provides valuable insights into product innovation in Australia, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrandlaunch activity.
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
The COVID-19 pandemic saw consumers place an increased focus on their overall health and wellbeing. More and more consumers looked for ways to maintain good health, as they became increasingly concerned about COVID-19 infection and their ability to…
Consumers have become increasingly concerned about their general health and wellbeing as a result of the COVID-19 pandemic. In an effort to reduce the chances of infection and promote quick recovery, more and more consumers are looking for ways to…
The COVID-19 pandemic renewed consumers’ interest in health and wellness, and brought health issues to the fore. In 2022, many consumers were still concerned with infection and their ability to recover from the virus, and sought to improve their…
Consumer concern for health and wellness continued to rise in 2022, driven primarily by the recent COVID-19 pandemic. Consumers have increasingly been looking for ways to adopt healthier living habits, and placing more and more focus on the foods…
As a result of the COVID-19 pandemic, more and more consumers are prioritising their health and looking for ways to improve their overall health and wellbeing. With cardiovascular diseases on the increase in Australia, health concerns related to the…
The COVID-19 pandemic placed health and wellness concerns front and centre in consumers’ minds, and this was a trend that was maintained in 2022. More and more consumers are making health a key priority in their daily lives, and actively looking for…
Under prevailing economic uncertainty, low cost carriers are gaining favour among local consumers. Since Australia reopened its borders and eased COVID-19 restrictions, travel has embarked on a path towards recovery, significantly increasing airline…
There has been a surge in popularity of online travel intermediaries since the reopening of borders, primarily due to the convenience they offer to travellers. This trend is particularly evident in domestic travel in Australia, where online travel…
Lodging in Australia is undergoing a significant transformation, driven primarily by changes in short-term rentals. There has been a notable decrease in listings on short-term rental platforms, and these changes are increasingly evident due to…
In 2022, following the easing of local pandemic-related travel restrictions, a strong public desire to explore again drove a full return to domestic travel in Australia. The affordability of domestic travel also played a key role in encouraging…
In 2022, Australia's decision to reopen its borders contributed significantly to the rebound in travel and tourism. However, the expected surge in international arrivals did not materialise as quickly as anticipated. Many Asia Pacific countries,…
The year 2023 has presented significant challenges to apparel accessories in Australia, marked by the expectation of substantial declines in both retail volume and current value terms. These declines can be attributed to a confluence of factors, with…
Apparel and footwear is navigating a complex landscape in Australia in 2023, marked by a series of challenges, most notably the cost-of-living crisis stemming from rising interest rates and increased energy bills. These factors have squeezed…
As interest rates peaked in 2023, households, particularly those with mortgages, and low-income families, have faced increasing financial pressure, making it more challenging for parents to allocate discretionary spending towards clothing for their…
In the dynamic footwear landscape in Australia, a tale of resilience and adaptability is unfolding. Despite facing headwinds from economic slowdown and soaring inflation, footwear is set to sustain steady growth in both retail volume and current…
Unlike many other apparel categories, hosiery is considered as a staple in wardrobes, with consumers regularly engaging in the purchase and replacement of these items. After seeing decline in 2020, the hosiery category has rebounded, and is set to be…
In 2023, the Australian fashion industry has faced a complex landscape, characterised by economic challenges, including a cost-of-living crisis and high inflation. These factors prompted consumers to curtail non-essential spending. As a result,…
Despite the expectation of slight current value growth, in 2023 menswear in Australia is facing declining volume demand, which is largely attributed to a noticeable fall in discretionary spending, driven by the ongoing cost-of-living crisis. Even…
In 2023, sportswear in Australia has showcased remarkable resilience, and is set to exhibit sustained current value growth in this year, reflecting the nation’s unwavering enthusiasm for outdoor sports. Notably, this category has outperformed others…
The year 2022 witnessed remarkable growth in womenswear in Australia, driven by local consumers emerging from lockdowns with a renewed interest in updating their wardrobe. This surge in demand translated into impressive gains in both retail current…
Both personal and commercial charge cards continue to witness a substantial increase in spending in 2023, although the category is largely driven by commercial cards. With activity in offices and the Central Business Districts throughout the country…
Loans taken out for education purposes, which include the HECS-HELP loan provided by the government, continues to grow at a moderate rate in 2023. This reflects the high engagement of Australians with tertiary education, both universities and TAFE…
The major talking point of 2023 from a consumer lending point of view has been the increase in interest rates over the year as a result of the RBA (Reserve Bank of Australia) attempting to address high inflation rates. Due to higher interest rates,…
Amid the rising cost of living in Australia, credit spend increased significantly in 2022, while the number of transactions has continued to rise in 2023 as consumers use their credit cards for smaller, more frequent purchases. However, the number of…
The decline of cash was already evident in Australia prior to the pandemic, with the tough regulations imposed during this period causing the decline to rapidly accelerate. Cash usage has failed to rebound with many consumers and businesses having…
2023 is witnessing a continuation of some of the key trends from the previous year. Credit card spend remains significant in 2023, despite seeing a marginal decline compared to 2022, and this is largely due to the rising cost of living experienced by…
While remote working has become a staple arrangement for many Australians, the idea of working remotely every day has been phased out. Many employees are returning to the office five days a week, while others have a hybrid arrangement which sees them…
Usage of store cards in Australia has not improved post-pandemic, as the product has fallen out of favour among consumers. Credit cards are more competitive in terms of rewards and can be used anywhere, while store cards are restricted to specific…
In 2022, air treatment products had a successful year, despite a decline in demand for window air conditioners, and only low volume growth for other cooling products. This was attributed to the impact of the La Niña weather pattern on the east coast…
Consumer appliances has confronted a series of challenges in Australia in 2023, with demand softening due to multifaceted economic factors. Primarily, the weakening macroeconomic conditions within Australia’s property market have had a pronounced…
Despite a positive performance, the evolving work landscape - characterised by remote and hybrid arrangements - has reshaped the foodservice industry's dynamics, with a significant proportion of Australians still cooking at home, thus supporting…
After demand for dishwashers in Australia had already been seeing a slowdown in 2022, volume sales are set to turn to decline 2023. The persistent challenges stemming from the ongoing pandemic, including disruptions in the supply chain and shortages…
Retail demand for edible oils in Australia continues to grow in 2023. The increasing cost of living is encouraging many local consumers to cook more often at home, driving up the demand for edible oils, particularly those produced locally. Olive oil,…
Following a notable drop in volume sales of food preparation appliances in 2022, as consumers returned to restaurants to enjoy the experience of dining out, and resumed social activities after a complete lifting of pandemic restrictions, the year…
In 2023, the retail volume growth of home laundry appliances is set to experience a further deceleration, resulting in minimal volume growth for the category. This subdued performance can be attributed to the normalisation of sales, a trend that has…
Ongoing shortages of raw materials and labour, coupled with rising inflation, resulted in delays for major infrastructure projects and first home builds during the review period. The impact on the housing market has been evident, and with interest…
While retail volume sales of meals and soups in Australia continue to grow in 2023, another increase in the average unit price ensures that current value growth is more dynamic. Unit price growth is being driven by inflation and labour shortages.…
Microwaves, much like other major kitchen appliances, has faced subdued demand in 2023, due to the prevailing inflationary crisis, leading consumers to restrain their spending on renovation and appliance upgrades. Despite this, the rising cost of…
Amidst the challenges posed by the inflationary crisis, volume demand for personal care appliances is set to decline in 2023. Consumers have redirected their spending towards more essential products, leaving personal care appliances with less demand…
In 2023, refrigeration appliances is set to encounter declines in both retail volume and current value terms, due to escalating cost-of-living pressures, which continue to exert strain on household expenditure. The Australian economic landscape has…
While retail demand for sauces, dips and condiments is increasing in 2023, current value growth remains more dynamic, primarily driven by an increase in unit prices. Notably, the surge in unit prices in 2022, which can be attributed to the…
Throughout 2023, the persistent trend of weak demand and significant decline in volume sales, observed since 2022, has continued, as the world gradually returns to pre-pandemic norms. Consumers are shifting their focus away from home-related…
The growth of sweet spreads in 2023 can be attributed to a shift in consumer behaviour. As the cost of living increases, many Australians are opting to cook and dine at home more frequently. This change is being driven by the need to manage household…
In the wake of the pandemic, Australians directed their attention towards creating comfortable and hygienic living spaces. The pandemic period witnessed a surge in sales of high-performance vacuum cleaners. Leading players such as Dyson and Ecovacs…
In 2023, retail volume consumption of coffee is set to see sustained robust growth in Australia, which can be attributed to the preference of Australians for the convenience of remote working, therefore leading to only a slow return to offices.…
In 2023, Australia has witnessed a year of normalisation, as its residents settle into their new post-pandemic routines. With the end of restrictions and a reduction in anxiety about infection, Australians are embracing a return to their normal daily…
The lingering effects of the COVID-19 pandemic continue to influence the landscape of other hot drinks, driven by Australians spending more time at home compared with pre-pandemic times. This growth in at-home consumption occasions has provided ample…