Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The growth of sweet spreads in 2023 can be attributed to a shift in consumer behaviour. As the cost of living increases, many Australians are opting to cook and dine at home more frequently. This change is being driven by the need to manage household…
The decline of cash was already evident in Australia prior to the pandemic, with the tough regulations imposed during this period causing the decline to rapidly accelerate. Cash usage has failed to rebound with many consumers and businesses having…
In 2023, sportswear in Australia has showcased remarkable resilience, and is set to exhibit sustained current value growth in this year, reflecting the nation’s unwavering enthusiasm for outdoor sports. Notably, this category has outperformed others…
Unlike many other apparel categories, hosiery is considered as a staple in wardrobes, with consumers regularly engaging in the purchase and replacement of these items. After seeing decline in 2020, the hosiery category has rebounded, and is set to be…
In 2022, Australia's decision to reopen its borders contributed significantly to the rebound in travel and tourism. However, the expected surge in international arrivals did not materialise as quickly as anticipated. Many Asia Pacific countries,…
Under prevailing economic uncertainty, low cost carriers are gaining favour among local consumers. Since Australia reopened its borders and eased COVID-19 restrictions, travel has embarked on a path towards recovery, significantly increasing airline…
Personal luxury retail value sales rose by 9% in 2023 to reach AUD8.6 billion, supporting growth recorded by leading brand providers, such as Louis Vuitton Australia Pty Ltd and L’Oréal Australia Pty Ltd. 2023 value sales growth was boosted by…
A heavy reliance on imported ingredients and overseas manufacturing continues to impact input costs for vitamins in Australia, with rising freight costs, rising ingredients prices, and delivery delays pushing up the average unit price for the…
With the ending of lockdowns, border closures, and other COVID-19-related restrictions over the course of 2022, Australia has begun to see a return to normality in 2023, with Australians settling into their new hybrid routines and lifestyles.…
Sales of wearable electronics continues to see strong growth in retail volume terms despite the challenging economic environment. The category received a boost during the pandemic as consumers became more health conscious and showed an increased…
The gum category is highly dependent on consumer mobility fuelling on-the go consumption. Gum had already been on a declining trend even before COVID-19, but mobility restrictions during the pandemic had a strong negative impact on the category, as…
In 2023, baby and child-specific products in Australia experienced a further increase in value sales growth. Among these products, baby and child-specific sun care stood out with remarkable value growth. This surge can be attributed to Australian…
In 2023, appliances and electronics specialists in Australia continued to record a positive performance, with offline shopping making a complete recovery from the pandemic's impact. The renewed focus for many players in the channel was on creating…
While tea has been gaining popularity in Australia due to the health and wellness trend, the black tea category, which is dominant in retail volume terms, has not reaped the rewards, experiencing declining demand in 2021 and 2022 in both loose and…
Retail demand for edible oils in Australia continues to grow in 2023. The increasing cost of living is encouraging many local consumers to cook more often at home, driving up the demand for edible oils, particularly those produced locally. Olive oil,…
Usage of store cards in Australia has not improved post-pandemic, as the product has fallen out of favour among consumers. Credit cards are more competitive in terms of rewards and can be used anywhere, while store cards are restricted to specific…
With lockdowns being in the past, Australians have finally been able to return to their usual lifestyles. With physical activities such as sports returning to full capacity, the demand for wound care products has picked up over the last two years.…
Australian consumers have become increasingly aware of the need for high-quality sleep to improve their overall health. With sleep experts recommending over seven hours of sleep for adults for the best result, consumers are searching for ways to not…
Sales of imaging devices witnessed a steep decline during the pandemic as consumers remained at home and as such had little need for taking pictures or recording video. However, it is important to note that the category had already been in decline…
Overall sales of consumer electronics in Australia are stagnating in retail volume terms in 2023, albeit with mixed performances across the different categories. Consumer demand in many categories continued to soften after seeing strong growth during…
Despite the persistent impact of cost-of-living pressures over 2023, beauty and personal care in Australia showed resilience. Local consumers did not necessarily reduce their purchases of beauty products but instead sought more affordable options.…
Pharmacies in Australia maintained their position as the primary source of health products for local consumers in 2023. This position is despite supermarkets such as Coles and Woolworths expanding their product ranges to include medication. However,…
In the wake of the pandemic, Australians directed their attention towards creating comfortable and hygienic living spaces. The pandemic period witnessed a surge in sales of high-performance vacuum cleaners. Leading players such as Dyson and Ecovacs…
Despite the expectation of slight current value growth, in 2023 menswear in Australia is facing declining volume demand, which is largely attributed to a noticeable fall in discretionary spending, driven by the ongoing cost-of-living crisis. Even…
As interest rates peaked in 2023, households, particularly those with mortgages, and low-income families, have faced increasing financial pressure, making it more challenging for parents to allocate discretionary spending towards clothing for their…
Consumer concern for health and wellness continued to rise in 2022, driven primarily by the recent COVID-19 pandemic. Consumers have increasingly been looking for ways to adopt healthier living habits, and placing more and more focus on the foods…
Sales of chilled dairy desserts have been declining in volume terms, with consumers making their preferences clear about which types of food they want to purchase. Currently, such desserts are facing strong competition from snacks categories that…
Diarrhoeal remedies is set to see solid growth in Australia in 2023, with more Australians finding themselves in need of such products compared with previous years. Australians are spending more time outside the home, and are once again vulnerable to…
In 2023, Australians suffered from an extended influenza season, with months where people were prone to sickness. Analgesics had already seen strong growth in the last few years due to widespread illness as a result of COVID-19.However, strong growth…
Sales of headphones continue to see dynamic double-digit growth in retail volume terms in 2023, driven by the huge success of TWS earbuds. Favourable product features such as convenience for on-the-go use, longer battery life and easy compatibility…
Australia had a delayed relaxing of COVID-19 restrictions in 2022, with the Omicron wave of the virus causing certain restrictions to remain in place at the beginning of the year. However, even as mobility restrictions eased, high case numbers and…
Plant-based milk has been growing steadily in Australia, maintaining both value and volume growth, when its dairy counterparts have struggled to grow in terms of the latter measure. In a more recent development, the growth of oat milk has also been…
The lingering effects of the COVID-19 pandemic continue to influence the landscape of other hot drinks, driven by Australians spending more time at home compared with pre-pandemic times. This growth in at-home consumption occasions has provided ample…
In 2022, air treatment products had a successful year, despite a decline in demand for window air conditioners, and only low volume growth for other cooling products. This was attributed to the impact of the La Niña weather pattern on the east coast…
Compared with previous years, the rate of vaccination for children in Australia has declined in 2023, leaving the younger demographic more vulnerable to colds and flu. Given the nation endured an extended influenza season, sickness amongst children…
Demand for herbal/traditional products is set to continue to rise in 2023, driven by the health and wellness trend. As consumers seek to reduce their exposure to artificial ingredients and chemicals, Australians are becoming more and more interested…
The COVID-19 pandemic placed health and wellness concerns front and centre in consumers’ minds, and this was a trend that was maintained in 2022. More and more consumers are making health a key priority in their daily lives, and actively looking for…
Throughout 2023, the persistent trend of weak demand and significant decline in volume sales, observed since 2022, has continued, as the world gradually returns to pre-pandemic norms. Consumers are shifting their focus away from home-related…
Ongoing shortages of raw materials and labour, coupled with rising inflation, resulted in delays for major infrastructure projects and first home builds during the review period. The impact on the housing market has been evident, and with interest…
The COVID-19 pandemic renewed consumers’ interest in health and wellness, and brought health issues to the fore. In 2022, many consumers were still concerned with infection and their ability to recover from the virus, and sought to improve their…
Glass bottles dominate alcoholic drinks packaging in Australia, accounting for almost three quarters of packaging unit volumes in the retail channel and just over three quarters overall in 2022. However, in recent years, glass bottles have been…
The full-fat fresh milk category has seen consistent growth in the last decade, and in 2023 is expected to account for over 70% of overall sales of fresh milk in Australia. Prior to this return to growth, skimmed (fat-free) milk was trending upwards,…
Amidst the challenges posed by the inflationary crisis, volume demand for personal care appliances is set to decline in 2023. Consumers have redirected their spending towards more essential products, leaving personal care appliances with less demand…
While retail volume sales of meals and soups in Australia continue to grow in 2023, another increase in the average unit price ensures that current value growth is more dynamic. Unit price growth is being driven by inflation and labour shortages.…
Following a notable drop in volume sales of food preparation appliances in 2022, as consumers returned to restaurants to enjoy the experience of dining out, and resumed social activities after a complete lifting of pandemic restrictions, the year…
While remote working has become a staple arrangement for many Australians, the idea of working remotely every day has been phased out. Many employees are returning to the office five days a week, while others have a hybrid arrangement which sees them…
Apparel and footwear is navigating a complex landscape in Australia in 2023, marked by a series of challenges, most notably the cost-of-living crisis stemming from rising interest rates and increased energy bills. These factors have squeezed…
As a result of the COVID-19 pandemic, more and more consumers are prioritising their health and looking for ways to improve their overall health and wellbeing. With cardiovascular diseases on the increase in Australia, health concerns related to the…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Within dairy, butter is the most consumed product within butter and spreads, with higher sales than margarine and spreads, and cooking fats combined. This was not always the case in Australia, as margarine was the more popular spread amongst…