Australia

In 2023, the fall in total volume sales of wine in Australia was largely due to a significant decline in the off-trade channel. This has been the trend for wine since 2021-2022 and the end of lockdowns - the period when wine sales had peaked -…

In 2023, on-trade volume sales of spirits in Australia reached 14.2 million litres, sitting just below pre-pandemic levels, as the channel continued to recover from the impact of COVID-19. The strong performance was impressive considering the tough…

The resilience of RTDs in Australia resulted in further double-digit volume growth through both on-trade and off-trade channels in 2023. A substantial proportion of the category is comprised of spirit-based RTDs, with the latter’s growth levels…

Total volume sales of cider/perry in Australia declined in 2023, largely driven by a further drop in demand via the off-trade channel. Cider/perry was significantly impacted by weak economic activity in the country and consumers reducing their…

Premiumisation has been a consistent trend in alcoholic drinks in the local market, with consumers favouring the higher quality of premium beer in Australia, despite the higher associated cost. However, the consumption of premium lager has been in…

In 2023, total demand for alcoholic drinks in Australia marginally improved following a relatively poor performance the previous year, with inflation and interest rates reaching a plateau and starting to stabilise. Consumer spending remained rather…

This report provides valuable insights into product innovation in Australia, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

By early 2024, demand for sunglasses in Australia had recovered to pre-pandemic levels. Sunglasses is a vital category in the Australian market due to the harsh nature of UV rays in the country. Visiting the beach on hot and sunny days is also a…

Demand for spectacles in Australia continues to grow across the category, although spectacle frames and spectacle lenses are outperforming readymade reading glasses. Offering different frames at various pricing levels is essential to capturing wider…

The demand for eyewear in Australia continues to grow in 2024, albeit it at a marginally slower rate compared to the previous year. Growth of contact lenses continues to be driven by daily disposable lenses (DD), which remains the preferred option…

Demand for contact lenses in Australia continues to rise, driven by daily disposable lenses (DD). This format is gaining significant attention from players, resulting in innovation in terms of technology from brands and greater interest from…

Value growth of pet products in Australia remains fairly stable, as consumers continue to prioritise their pets' needs despite the high cost of living. Due to financial constraints, pet owners are visiting veterinary clinics and grooming services…

Pet care in Australia continues to face challenges amid the economic slowdown, but is still demonstrating resilience and growth in both retail volume and current value terms in 2024. Pet care spending is the last category consumers consider reducing,…

Demand for other pet food in Australia is marginally improving following 2023’s volume decline, with the latter driven by local consumers enjoying greater mobility and spending less time at home. Some consumers have also shifted to home-made meals…

Despite low volume growth of dog food in Australia, mainly driven by falling demand for wet dog food, premium dry dog food remains a strong performer in 2024. Notwithstanding financial pressures, consumers continue to prioritise the wellbeing of…

Demand for cat food in Australia remains stable in 2024. On the other hand, value growth is being driven by ongoing unit price increases due to various factors, such as rising transportation costs, and higher expenses associated with canned food…

Australia has one of the lowest smoking rates in the OECD, with just 10% of the population aged over 15 years being daily smokers, in contrast to the OECD average of 16%. Incidence rates declined over the review period in response to government…

While e-vapour products in Australia have come under growing regulatory scrutiny and increasing restrictions, the number of local consumers vaping continues to grow, with the number of regular vapers increasing by a CAGR of 3% over the review period,…

Historically, fine cut tobacco has benefited from consumer preference shifts from cigarettes, with the category being viewed as a cheaper alternative. Traditionally, when higher taxes drove up unit prices of cigarettes, consumers looking for more…

Demand for cigarettes in Australia continued to decline in 2023. The country has one of the lowest smoking rates in the OECD, with just 10% of people over the age of 15 years being daily smokers, in contrast to the OECD average of 16%. Incidence…

In 2023, homewares in Australia witnessed a convergence of functionality and aesthetics, with consumers prioritising practicality alongside visual appeal. Space-saving solutions became a dominant theme, as evidenced by the surge in popularity of…

In 2023, Ryobi (Techtronic Industries Australasia Pty Ltd) recorded more than 40% value growth in home improvement in Australia, driven by its leadership of power tools, where its range includes cordless drills and other corded power tools. Ryobi is…

Despite a marginal decline for home furnishings in Australia in 2023, value sales remained above pre-pandemic levels. The Australian housing landscape, particularly in urban areas, is witnessing a rise in compact apartments and houses. This trend,…

In 2023, value sales of home and garden in Australia experienced a marginal decline following an increase the previous year. This was due to several factors, including the higher cost of living. As inflation swept Australia in 2023, it led to a rise…

In 2023, value sales of indoor plants in Australia recorded a further increase, driven in part by the rising influence of biophilic designs. Biophilia, which translates to “love of nature”, involves the integration of natural elements within indoor…

In 2023, thin wall plastic containers recorded dynamic growth in jam and preserves packaging, helping this pack type to gain share in this category. Thin wall plastic containers have good barrier properties to protect against external elements such…

In 2023, glass bottles continued to maintain their dominance in packaging unit volume terms in chilli sauces, and also continued to gain share in this category. Glass bottles are inert, meaning they do not react chemically with the contents of the…

In 2023, flexible plastic, already the leading pack type in frozen processed meat, was also continuing to gain share in this category. Flexible plastic provides a barrier that helps protect the meat from freezer burn, which can occur when air meets…

In 2023, thin wall plastic containers continued to gain unit volume share from metal food cans in shelf stable fruit. As thin wall plastic containers provide a balance between protection, convenience and cost-effectiveness. This makes them a popular…

Plant-based milk remains the dominant product in plant-based dairy in Australia, with the overall category continuing to benefit from the growing veganism trend in Australia in 2023. This trend is significantly impacting the popularity of plant-based…

Thin wall plastic containers have been gaining share in soup packaging, with this shift due to a number of reasons. Firstly, these containers are lightweight as well as easy to use and handle, making them a convenient option for both manufacturers…

Due to their versatile nature, PET bottles continued to gain share from HDPE bottles in fresh milk packaging in 2023. PET bottles are lightweight, which makes them easier to handle and transport, while also offering resistance to breakage. PET…

Folding cartons remained the main pack type in boxed assortments packaging, as these products are often associated with luxury in Australia. Boxed assortments containing high-grade chocolate or exotic nuts are generally packaged in folding cartons.…

Plastic pouches continued to account for the largest pack type share in Australian baby food in 2023, driven by their leadership in prepared baby food, which is the largest baby food category in unit volume sales terms. Plastic pouches are relatively…

Contrary to traditional toys and games, video games in Australia maintained strong double-digit growth in 2023, driven mainly by digital games. Unlike traditional toys, video games is far from reaching maturity in the local market as the category…

Value sales of traditional toys and games in Australia experienced a double-digit decline in 2023, as high inflation and interest rates notably impacted the cost of living. This resulted in low consumer confidence as many Australians attempted to…

Traditional toys and games and video games in Australia recorded contrasting performances in 2023. Traditional toys and games suffered a significant blow due to soaring inflation and interest rates, sparking concerns about the rising cost of living.…

Wipes in Australia witnessed notable growth in current value terms in 2023, primarily driven by the continued appeal of wipes amongst consumers for their convenience and ease of use, especially as people resumed their busy lifestyles post-pandemic.…

In 2023, tissue and hygiene in Australia performed well, with single-digit current value growth rates seen across both retail and away-from-home (AFH) tissue and hygiene, primarily driven by factors such as the high inflationary environment, and…

Rx/reimbursement adult incontinence in Australia saw volume and current value growth in 2023. The policy and pre-budget submission by the Continence Foundation of Australia for 2023-2024 continues to tackle the stigma and restrictions associated with…

Retail tissue in Australia saw low retail volume growth in 2023, and a more dynamic current value increase, experiencing high single-digit growth. However, challenges such as rising unit prices and supply chain disruptions persisted, albeit to a…

Retail adult incontinence in Australia experienced minimal retail volume growth and solid single-digit current value growth in 2023, driven by various factors, including an ageing population, rising consumer awareness, and a greater variety of…

In 2023, nappies/diapers/pants in Australia experienced marginal retail volume growth and solid current value growth. Low volume growth was influenced by several factors, including a declining birth rate and increased competition from washable…

Menstrual care in Australia experienced growth in both retail volume and current value terms in 2023, fuelled by several factors. As consumers resumed their normal routines, including going back to work and being more mobile, the demand for menstrual…

Overall away-from-home (AFH) tissue and hygiene in Australia experienced notable volume and current value growth rates in 2023. Growth in retail tissue was driven by several factors, including persistent hygiene habits formed during the pandemic, the…

Sun care in Australia remained on a steady growth trajectory in 2023, propelled by the nation's strong emphasis on sun protection. Brands such as Ultra Violette are revolutionising the category by introducing the concept of "skinscreen," offering SPF…

In 2023, skin care in Australia witnessed robust growth, with both mass and premium segments showing positive trends. However, the pressure of rising living costs continued to impact consumers' discretionary spending, prompting a shift in…

In 2023, premium beauty and personal care in Australia experienced a strong rebound after a period of slowing value sales growth the previous year. This slowdown in 2022 was influenced by various factors, including exceptional performances the…

In 2023, oral care in Australia experienced a stabilisation in demand, with local consumers showing a growing interest in products that offer more than just basic oral hygiene benefits. One notable trend driving this shift is the increasing focus on…

Men’s grooming in Australia has experienced significant value growth in recent years, fuelled by increasing awareness of men’s wellbeing and a greater focus on personal grooming and appearance. This trend is partly influenced by societal shifts and…