Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for contact lenses in Australia continues to rise, driven by daily disposable lenses (DD). This format is gaining significant attention from players, resulting in innovation in terms of technology from brands and greater interest from…
The demand for eyewear in Australia continues to grow in 2024, albeit it at a marginally slower rate compared to the previous year. Growth of contact lenses continues to be driven by daily disposable lenses (DD), which remains the preferred option…
Demand for spectacles in Australia continues to grow across the category, although spectacle frames and spectacle lenses are outperforming readymade reading glasses. Offering different frames at various pricing levels is essential to capturing wider…
By early 2024, demand for sunglasses in Australia had recovered to pre-pandemic levels. Sunglasses is a vital category in the Australian market due to the harsh nature of UV rays in the country. Visiting the beach on hot and sunny days is also a…