Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at…
While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…
The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…
In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care…
A number of noteworthy developments occurred in home care in Sri Lanka in 2023. Dishwashing bars and liquid soaps became much more popular among consumers than conventional hand dishwashing liquid. The demand for locally produced home care products…
Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.
Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…
In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…
Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive…
Demand for home care products in Vietnam continued to increase in 2023, supported by a growing middle class population, which had access to higher levels of disposable income. A heightened focus on health and hygiene, facilitated by the pandemic,…
Detergent tablets within detergents in laundry care – the largest home care category in China – recorded double-digit percentage growth in 2022, which benefited the packaging unit volume sales of its dominant pack type – other rigid containers.…
Surface care remained the biggest home care category in packaging unit volume terms in Hong Kong in 2022. Innovative measures to make cleaning more convenient and sustainable for consumers were being seen within this category. For example, Hong Kong…
Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger,…
The retail packaging unit volumes of floor cleaners recorded positive growth in 2022. This can be attributed not only to the fact that Indonesians are prioritising cleanliness and maintaining a tidy living environment, but also to the increased time…
The continued share gains being made by plastic pouches in home care packaging in Japan can be attributed to this pack type being lightweight and easy to handle, making them a popular choice for home care products such as laundry detergents and…
Prior to the pandemic, volume sales of home care products in Malaysia had been growing due to rapid urbanisation and an increased awareness of the need to maintain a hygienic living environment. The pandemic accelerated growth in the category in 2020…
Even though the impact of the pandemic was gradually waning in Singapore, many offices chose to continue operating in a hybrid or remote work mode. This therefore saw many consumers continuing to spend more time at home than had been the case prior…
In spite of the slight growth spikes seen in home care packaging in 2020 and 2021 as a result of home seclusion and heightened health awareness due to the COVID-19 virus, this industry’s unit volumes continued to grow in 2022. Growth was slightly…
In 2022, plastic pouches used for packaging liquid detergents dominated the market in terms of retail unit volume sales. This was due to their cost-effectiveness compared to traditional rigid packaging like bottles, which helped manufacturers save on…
Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2022. Flexible plastic also saw strong growth in 2022 as the country experienced a rise in inflation in…