Asia Pacific

Beauty and personal care in Asia Pacific has had a couple of tough years recently due to the pandemic. The first was 2020, when a number of countries in the region recorded declining sales with the emergence of the virus. The second was 2022, when…

Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume…

Beauty and personal care volume sales stagnated in Bangladesh in 2023, while sales rose strongly in current value terms. This situation resulted from a marked rise in prices and challenging economic conditions, which led to consumers reducing the…

As beauty and personal care in Cambodia expands, the new government aims to guarantee safety, quality and labelling standards. Regulatory standards that protect consumers and offer transparency are underway. Consumers can access a wider range: skin…

Seeing a partial rebound from decline in 2022, beauty and personal care in China achieved a low single-digit current value growth rate in 2023, but value sales did not return to the level seen in 2021. This was mainly due to the continuation of…

In 2023, beauty and personal care in Hong Kong showed greater signs of recovery with moderate double-digit value growth. By early 2023, the government had fully reopened the city with a lifting of all pandemic-related restrictions. As a market that…

At the start of 2022, India witnessed a third wave of COVID-19, but this was far less intense in terms of severity than prior waves of the pandemic, witnessed in 2021. In addition, the government rolled out vaccination for children aged 12-18 in…

Beauty and personal care in Indonesia registered positive growth in both volume and current value terms in 2023,. As the country emerged from the pandemic, consumers spent more time outside the home, which meant that they were more likely to use…

Beauty and personal care continued to show a current value rebound after the pandemic decline in Japan in 2023. In 2023, Japan finally relaxed various restrictions related to COVID-19. First, the status of COVID-19 as an infectious disease, which was…

Global geopolitical events in 2023 spurred a shift in investments, with a portion of funds from large companies flowing from Russia to Kazakhstan. This influx of immigrants, businesses that were relocated, and newly recruited personnel bolstered…

In 2023, beauty and personal care in Laos has rebounded from the pandemic-related constraints, driven by increased consumer engagement in pre pandemic routines. This resurgence has notably boosted the demand for colour cosmetics and men’s grooming.…

Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a…

Beauty and personal care players continued to adjust to shifting consumer habits and fluctuations in the economy in 2023 by launching smaller pack sizes and low-cost alternatives to fight inflation, marketing initiatives including price discounts,…

Despite facing economic challenges such as inflationary pressures, beauty and personal care in Pakistan witnessed robust growth in 2023. This growth was fuelled by resilient consumer spending driven by a heightened awareness of health and wellness.…

In Singapore, beauty and personal care maintained solid current value growth in 2023, with robust increases across all categories except depilatories, which has been witnessing a consistent slow decline over the past few years. This downturn can be…

Beauty and personal care maintained solid current value growth in South Korea in 2023. Mass beauty and personal care outpaced the growth rate of premium beauty and personal care in this year, although both saw growth. The upward standardisation of…

Many categories of beauty and personal care saw a decline or stagnation in retail volume terms in 2023. Despite the easing of import restrictions the availability of some products and brands still remained limited. This coupled with high inflation…

In 2023, the beauty and personal care market in Taiwan recorded solid retail value growth, driven by product innovations and rising consumer demand. Inflation was also a driver of retail value growth, remaining at 2% in Taiwan, leading the retail…

In 2023, beauty and personal care in Thailand saw demand from local consumers reflect greater sophistication in taste and preferences. While Thais developed a heightened level of concern for health and hygiene when the COVID-19 pandemic was at its…

Beauty and personal care in the Philippines registered healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices…

In 2023, beauty and personal care in Uzbekistan witnessed a remarkable rebound from the challenges posed by the COVID-19 pandemic, as well as ongoing global geopolitical shifts, including the Russian invasion of Ukraine. The competitive landscape…

Beauty and personal care in Vietnam in 2023 continued to benefit from the economy’s recovery. Though inflation was high early in the year, it did slow down. Vietnamese people generally maintain conservative monthly budgets and prioritise basic…

Oral care packaging remained the largest beauty and personal care packaging category in China in 2022 in terms of retail unit volume sales. Squeezable plastic tubes, folding cartons and blister and strip packs are the main packaging formats used in…

In 2022, HDPE bottles and folding cartons continued to be the largest pack types in unit volume terms in beauty and personal packaging in Hong Kong. Hong Kong has a strong consumer culture that values aesthetic appeal and luxury, and folding cartons…

Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping…

In 2022, Indonesian consumers resumed their pre-pandemic, out-of-home lifestyles as COVID-19 restrictions were fully lifted in this year. This drove retail unit volume sales of deodorants as consumers returned to schools and offices. As a result,…

Although their packaging unit volumes were down slightly in 2022, bath additives have recorded significant growth in Japan in recent years as Japanese consumers believe in the cultural significance of bathing, which goes beyond mere hygiene to…

Plastic pollution is becoming an increasingly pressing concern the world over, and Malaysia is no different. In an effort to minimise the amount of plastic waste it generates, Colgate-Palmolive introduced 100% recyclable HDPE tubes for its toothpaste…

For beauty and personal care packaging, HDPE bottles continued to be the leading pack type in Singapore in unit volume terms in 2022. HDPE is known for its excellent durability and strength, which ensures that the contents are safeguarded from…

South Korea relaxed the bulk of its COVID-19 restrictions in April-May 2022, triggering a return to pre-pandemic out-of-home lifestyles. This, in turn, helped drive volume sales in beauty and personal care categories that consumers use when going…

While folding cartons and HDPE bottles remained the leading pack types in beauty and personal care packaging in Thailand in 2022, squeezable plastic tubes were recording stronger growth in this year. Squeezable plastic tubes have become popular due…

As society fully reopened with the lifting of COVID-19 restrictions, beauty and personal care packaging unit volume sales increased in the Philippines in 2022 after its performances in the previous two years had been negatively impacted by the…

Skin care packaging continued to record a healthy unit volume sales increase in Vietnam in 2022, with its leading pack type – squeezable plastic tubes – also continuing to grow. This pack type is popular thanks to being lightweight, durable and…

In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…

In 2023, beer in China saw a slight rebound in total volume sales compared with 2022, mainly driven by the easing of pandemic restrictions and a return to growth in on-trade sales. However, total volume sales were still short of the 2019 figure in…

Beer in Hong Kong recorded solid volume growth in 2023 through both off-trade and on-trade channels, fuelled by the gradual recovery of the economy and an increase in the number of large public events and gatherings being hosted following the easing…

Beer volumes surpassed pre-COVID-19 levels in 2022. This was partly attributable to India's historically low per capita consumption and the lower starting point created by the pandemic. Indeed, 2020 witnessed a significant decline in beer consumption…

Multi Bintang Indonesia PT Tbk continues to lead the Indonesian beer category, with its strength founded on its wide range of products - which includes but is not limited to lager, flavoured lager, low alcohol and non alcoholic beer - as well as…

Total volume sales of beer in Japan decreased slightly from 2022 to 2023. Although on-trade sales saw a double-digit increase, maintaining the post-pandemic recovery trend started in 2022, the impact of the decline in off-trade sales, as consumers…

Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure…

Domestic mid-priced lager brands like Tiger, Carlsberg Green Pilsner, Heineken and Anchor Smooth enjoyed strong growth in 2022 due to their visibility on retailers’ shelves and wide channel coverage in both the off-trade and on-trade. Consumers…

Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.

On-trade beer consumption continued to increase strongly in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale and…

Despite expectations that the endemic phase of the pandemic would herald a second year of dynamic revival for the on-trade, and a flourishing year for total volume sales of beer in 2023, beer in South Korea experienced stagnation, with declines seen…

Post-pandemic, Taiwanese consumers have faced weakened purchasing power, and expenditure on beer reduced in 2023, leading to a decline across all metrics, albeit at a slower rate than seen during the previous year of the review period in current…