Asia Pacific

The Indian government took measures to prohibit direct and indirect advertising of tobacco products, including smokeless tobacco, following its ratification of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) and the…

Retail volume sales of smokeless tobacco, e-vapour products and heated tobacco plummeted in 2023, following the total ban of e-vapour products in Taiwan. However, heated tobacco products made strong progress from a low base. E-vapour products had…

In 2023, heated tobacco products in South Korea maintained double-digit retail volume and current value growth. The competition for the top spots in heated tobacco is intensifying. KT&G, Philip Morris Korea, and Rothmans Far East (BAT) are all…

Smokeless tobacco, e-vapour products and heated tobacco in Uzbekistan continued to see development at the end of the review period. E-vapour products, a new category in Uzbekistan created in the early review period, gradually emerged and gained…

Overall, it was a positive picture for smokeless tobacco, e-vapour products and heated tobacco in Azerbaijan in 2023. In terms of e-vaping products, closed system single use registered significant value and volume growth, with Chinese brands…

On 30 April 2022, the sale of alternative smoking products came to an end in Hong Kong. The legislation prohibited the import, promotion, manufacturing, sale, or possession of any kind of alternative smoking product, including e-vapour products and…

Smokeless tobacco, e-vapour products, and heated tobacco are banned in Singapore. Under the Control of Sale of Tobacco Products in Singapore, the sale, usage, and promotion of tobacco alternative products such as e-vapour products and heated tobacco…

E-vapour and heated tobacco products remains an underdeveloped category in Vietnam, however, this is expected to develop further over the forecast period. During 2022, the Vietnamese government and associated authorities, especially the Ministry of…

Smokeless tobacco, e-vapour products and heated tobacco in Kazakhstan faced significant challenges at the end of the review period. Heated tobacco products, by far the biggest category in terms of retail value sales, posted declines in retail volume…

After a return to healthy growth in 2021, following the pandemic-induced decline in 2020, snacks sales were again negatively impacted by COVID-19 in 2022, as case numbers spiked in China, the region’s biggest market. However, although volume sales…

Snacks is expected to register healthy volume and constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, supply chain disruptions, the meteoric rise in inflation and tightening monetary…

In 2023, snacks sales completely recovered from the impact of COVID-19 pandemic but faced a new set of challenges, namely inflation. Global inflation and currency depreciation caused prices to skyrocket. With prices of gas, electricity, raw…

Overall, in 2023, snacks in Cambodia has thrived due to a combination of factors, including the recovery from the COVID-19 pandemic, the return of local and international tourism, manageable inflation (in comparison to other countries), and growing…

As consumers’ lives gradually returned to normal in 2023, retail current value sales of snacks experienced a return to growth. However, in 2024, the growth rate for snacks in China is set to slow slightly, becoming almost static, due to the impact of…

Overall snacks in Hong Kong is displaying a positive growth trajectory, buoyed by strategic product innovation and evolving consumer preferences. Despite the challenges posed by rising retail prices, manufacturers are leveraging new flavour profiles…

Snacks in India experienced strong double-digit value growth in 2022 supported by the strong performances of ice cream and chocolate confectionery. Post-pandemic, pent-up demand combined with the extended summer season drove the growth of ice cream,…

Snacks in Indonesia has been showing signs of recovery following the disruptions of the COVID-19 pandemic, with social mobility gradually increasing. While the market is not fully recovered yet, there are still reasons for optimism, particularly with…

Snacks in Japan witnessed growth in retail current value terms in 2023, yet volume sales in many categories saw a decline due to price increases. The rate of price hikes was notably around 10%, but there were instances where products underwent…

There was a significant increase in the price of food products, including in the snacks category, in Kazakhstan in 2022. The confectionery and sweet biscuits categories showed the most growth in value terms, as manufacturers had problems with the…

In 2023, snacks in Laos continues to benefit from the full reopening of the economy as the COVID-19 pandemic has come to an end. With students returning to educational institutes full-time, this has partially driven demand as snacks are popular lunch…

The ongoing inflation in Malaysia is set to continue exerting an upward pressure on unit prices in 2023, albeit at a slightly slower pace than in 2022. This rising trend, notably within the confectionery sector, is impacting consumer behaviour.…

In 2023, Myanmar's recovery from the COVID-19 pandemic and military coup faces new challenges due to global inflation. Soaring prices have led to decreased purchasing power, prompting a shift in snack consumption patterns. Consumers are downtrading…

Aggressive inflation has reduced consumer purchasing power in 2023, prompting shifts on the demand and supply side. Consumers are opting for more affordable snack options and are seeking substitutes for higher-priced products. To address this trend,…

Snacks is set to see an increase in retail current value terms in 2023, with similar trends from 2022 persisting. The prevailing high cost of living and price rises will continue to drive current value growth across all snacks categories. In turn,…

Snacks in South Korea is set to maintain solid retail current value growth in 2024, affected by multiple influences. Inflation, along with the rising costs of raw materials and labour, is exerting significant pressure on manufacturers, leading to…

Low consumer spending due to the economic crisis was not the only issue that snacks players faced in 2023 as the falling exchange value of the Sri Lankan rupee, limited access to foreign currency, supply chain issues and interruptions to the power…

In 2023, consumer lifestyles began to return to normality after the COVID-19 pandemic, with the prevalence of home snacking consumption decreasing. Regular outings and social occasions led to a shift back to impulse snacking when on-the-go. This was…

Thailand’s full return to normality and tourism in 2023, with no more COVID-19-related restrictions or quarantines, is expected to boost the country’s overall economy and, in turn, positively benefit snacks. Indeed, consumers’ return to out-of-home…

Following a remarkable performance across snacks in the Philippines in 2022, there has been an overall deceleration of sales growth in 2023 as consumers have moved towards a normalisation of their spending behaviour. The market witnessed an ongoing…

Snacks is expected to see another successful year in 2023, remaining resilient despite a turbulent period due to impacts from the war in Ukraine and inflationary pressures. As a result of the removal of pandemic restrictions in 2022, and a return to…

Retail sales of snacks in Vietnam saw a more muted performance in 2023 than in 2022, in both volume and constant value terms. Rising Inflation, triggered by the energy crisis, had a considerable impact on purchasing behaviour, with cash-strapped…

There was another year of positive growth in off-trade volume sales of soft drinks in Asia Pacific in 2023, as well as another year of recovery in the on-trade channel. Bottled water continues to be the dominant product in the region’s soft drinks…

In 2023, soft drinks posted robust volume growth in both retail and the on-trade. Per capita consumption is rising due to population growth, the development of the modern trade and improvements in distribution. Carbonates continues to be the largest…

In 2023, soft drinks in Bangladesh faces challenges due to a significant price hike since September 2022, exacerbated by escalating water costs. The proposed turnover tax, deemed a potential growth deterrent by experts, also poses a threat to the…

In 2023 off-trade volume sales of soft drinks saw solid growth due to the resumption of society in the wake of the COVID-19 pandemic. However, the market faced a new set of challenges such as global inflation rates and fuel shortages, forcing…

In 2023, soft drinks in China maintained low off-trade volume growth, and a stronger current value increase. Meanwhile, although on-trade volume sales of soft drinks continued to decline, it was at a much slower rate, and current value sales saw a…

In 2023, total volume sales of soft drinks in Hong Kong returned to growth, driven by the return of foot traffic and tourists following the lifting of COVID-19 restrictions in late 2022. This resurgence in foot traffic resulted in increased sales…

Sales of RTD coffee in India were negligible over the review period, with this expected to remain the case over the forecast period.

Soft drinks in Indonesia saw positive growth overall in total volume terms in 2023, though failed to recover to pre-pandemic levels. Despite increased community mobility post-pandemic, purchasing power remained low, especially in the…

In 2023, soft drinks is set to record opposite performances in the on-trade channel and the off-trade channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious diseases. This…

Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic,…