Asia Pacific

It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…

The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

2022 saw the fuller return of consumers to offline shopping in Azerbaijan. Following two years of the COVID-19 pandemic and its related lockdowns and restrictions, local consumers prioritised store-based outlets in 2022, and visited shopping malls…

In spite of high inflation caused by the war in nearby Ukraine and ensuing economic uncertainty, non-grocery retailers registered a slight increase in constant value sales in 2022. The return of foot traffic, post pandemic lockdowns, helped…

In 2022, rising inflation rates and the increasing cost of living had a significant impact on spending in non-grocery retail, in constant terms. The channels that were most affected were home improvement stores, followed by apparel and footwear…

Bazaars remain a favourite shopping channel for non-grocery products. Low-income shoppers, tourists, and anyone looking for a wide variety of items that they can negotiate prices on all frequently turn to bazaars. The abundance of products and the…

The smoking population in Hong Kong has been steadily declining thanks to the strong smoking cessation campaigns implemented by the government over the past decades. Through education and banning the sale of e-cigarettes in 2022, the government has…

The health and wellness trend has become a powerful catalyst for growth in NRT smoking cessation aids in India. It has heightened awareness of the numerous health risks associated with smoking, including lung cancer, cardiovascular diseases, and…

Regulations against smoking are becoming stricter worldwide, and the situation is no different in Japan. These stricter rules have encouraged large numbers of smokers to quit, especially since the law banning smoking indoors in principle (Health…

An increasing of smokers looked to quit the habit in 2023 and as such, retail volume sales of NRT smoking cessation aids continued to see strong growth as a result. The Malaysian government also continued to with its efforts to raise awareness of the…

Due to the lifting of restrictions on group sizes and outdoor activities in April 2022, more people in Singapore started going back to the office for work. According to Euromonitor International’s Voice of the Consumer: Nicotine survey, smoking has…

While overall smoking prevalence among the adult population continues to slowly decline in South Korea, demand for NRT smoking cessation aids is further falling, in line with pre-pandemic trends. NRT smoking cessation aids lost consumers’ interest…

In keeping with the negative trajectory observed throughout the review period, NRT smoking cessation aids is set to contract in volume and current value terms in 2023. Demand continues to be undermined by the fact that the rate of smoking prevalence…

NRT smoking cessation aids remained one of the smallest categories within consumer health in Thailand in 2023. Consumers are only able to purchase these products from drugstores/parapharmacies or pharmacies, as they have to be dispensed by a…

2023 saw further positive growth in retail volume sales of NRT smoking cessation aids in the Philippines, although growth rates were considerably lower than the phenomenal performances recorded in the category earlier in the review period. The main…

Overall demand for nuts in 2023 remains fairly stable and above pre-pandemic levels across all three channels. While retail drives overall demand for nuts in China, foodservice is the more dynamic performer in 2023 as it has strongly rebounded from…

Nuts is expected to maintain solid total volume growth in India in 2023. Coconuts is set to continue to account for most sales of nuts in this year, approaching three quarters of total volume sales. Above-average growth is also expected to continue…

Total volume of nuts in Japan are gradually rising in 2023, mainly driven by the rebound in foodservice demand. Foodservice volume sales had suffered throughout 2020 and 2021 with Japan following quasi-states of emergency and states of emergency.…

The price of coconuts continued to fall in 2023, with domestic demand yet to recover to pre-pandemic levels. Coconuts, as well as foods and beverages with coconuts as an ingredient, are popular among both local consumers and tourists. With the…

In 2023, nuts recorded a significant rate of volume growth, particularly in the foodservice sector, driven by the increasing number of tourists visiting Vietnam. The impact of inflation and a sluggish economy led to changes in people's spending…

Oral care was the strongest performer in terms of value and volume growth among beauty and personal care products in Azerbaijan in 2023. The essentialness of oral care supported growth, with toothpaste in particular performing strongly. Within…

Oral care in China experienced only a partial recovery in 2023, with a low rebound in current value terms after seeing a notable decline in the previous year. Leading players such as Yunnan Baiyao Group, Procter & Gamble, Hawley & Hazel Chemical, and…

In 2023, demand for oral care in Hong Kong grew, as local consumers increasingly prioritised their oral health. Some sought toothpaste that addressed specific concerns, such as sensitivity and repair. Tooth sensitivity, characterised by discomfort or…

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

Oral care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. This was due to a declining demand for manual toothbrushes, as consumers held off replacing them in order to save money.…

Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023.…

Oral care in Kazakhstan in 2023 presented a mixed picture, marked by supply chain disruptions and a growing consumer shift towards premium products. Despite experiencing overall value growth in 2023, oral care faced challenges due to interruptions in…

Oral care in Malaysia continued to see growth and development in 2023. Value growth was in part driven by the preventive health trend and in part by premiumisation. Malaysians continued to maintain basic personal hygiene routines, supporting further…

Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…

Oral care continued to see double-digit current value growth in Singapore in 2023. One of the factors that contributed to this was increasing consumer awareness of the importance of oral health for overall wellbeing, stemming from increased hygiene…

Oral care saw even stronger current value growth in South Korea in 2023 than in the previous few years. Consumer awareness of oral hygiene continues to grow, contributing to the healthy growth of the category in this year. Most categories within oral…

In 2023, oral care in Taiwan recorded positive retail value growth, while retail volume remained positive in all areas, driven by denture care. Raised awareness of all oral care products has aided growth, with medical experts providing educational…

Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards…