Asia Pacific

China’s struggles with the Omicron variant across much of the year meant that sales of major appliances declined in 2022, resulting in slightly negative growth for the Asia Pacific region as a whole, given the size of this country’s market. However,…

The Malang in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Kuching and Kuala Lumpur stand out as Malaysia’s most economically vibrant cities, with George Town showing the highest potential for future growth. The country’s cities are set to remain youthful, diverse and digitally connected, driving rapid…

Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the…

Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…

The Mandalay in Myanmar report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Manila in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Mass beauty and personal care still accounted for significantly more value sales than premium in Azerbaijan in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually…

After a year of notable decline in 2022, mass beauty and personal care returned to low current value growth in China in 2023, although sales were unable to reach the 2021 level. The largest category in the mass segment remained mass skin care. For…

In 2023, strong current value growth for mass beauty and personal care in Hong Kong was driven by the resumption of tourist expenditure. As international tourists return, there is renewed demand for beauty and personal care products, boosting sales…

The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…

Mass beauty and personal care products continued to outsell their premium counterparts in Indonesia in 2023. These products remain the most affordable option for the majority of the population, many of whom do not have the financial resources to…

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…

Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant…

Mass skin care in Malaysia posted strong growth in 2023, with current value sales rising at a robust rate. Development and innovation were often centred around breakthrough ingredients claimed to provide superior efficacy, such as glutathione,…

The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…

In Singapore, mass beauty and personal care experienced growth in 2023, with solid performances observed across various product categories. With consumers adopting a more conscientious approach to their expenditure and seeking value-driven options,…

Although growth slowed from the previous year, mass beauty and personal care maintained solid current value growth in South Korea in 2023. Mass colour cosmetics and general purpose body care were amongst the categories that saw healthy growth. Mass…

In 2023, mass beauty and personal care products in Taiwan recorded positive retail value growth, with lip and foundation products being best sellers. Following the removal of COVID-19 masks, consumers have been investing in lip products again,…

Mass beauty and personal care in Thailand recorded strong double-digit growth in 2023 in current value terms, with rises seen across all segments. Modern consumers are becoming more careful in choosing skin care products in line with health and…

Mass beauty and personal care products continued to outsell their premium counterparts in the Philippines in 2023. These products remained the most affordable option for the majority of the population, many of whom did not have the resources to…

Economic instability and geopolitical turbulence eroded the purchasing power of Uzbekistan's population in 2023, leading to a notable shift towards mass beauty and personal care over premium alternatives. Escalating prices coupled with stagnant…

Mass beauty and personal care saw strong current value growth in Vietnam in 2023. This growth was primarily driven by the segment’s capacity to accommodate a wide demographic through accessible pricing and a diverse product range. During the year,…

Growth in meals and soups spiked in 2020, when consumers were looking for easy meal solutions during the long periods they were spending at home due to the pandemic. Further healthy growth rates were also seen in 2021 and 2022, even as many consumers…

In 2023, the ready meals category is showing growth in both retail volume and current value terms, mirroring the trends seen in the broader meals and soups category. Demand patterns are returning to normal cycles as employees embrace everyday life…

Meals and soups is set to see a noticeable slowdown in its retail current value growth rate in 2023 compared with 2022, and is expected to turn to retail volume decline. The primary reason for this is the removal of the zero-COVID policy, which has…

Since late 2022, the desire to travel has been seen amongst consumers in Hong Kong, due to the broader reopening of the country, with Japan emerging as a key destination. The revenge travel observed in 2023 has led to a significant reduction in the…

The per capita consumption of ready meals in India in 2023 remained fairly low compared to the average in Asia Pacific. This modest figure can be attributed to limited market penetration and association of limited consumption occasions. Ready meals…

The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…

In May 2023, COVID-19 was reclassified as a class 5 infectious disease, which is the same level as influenza. The restrictions on group activities that had been in place since the first pandemic in February 2020 were therefore finally relaxed in…

Ready meals is recording further double-digit value growth in 2023, driven by an increase in the price of raw materials and logistics; however, growth is more moderate than it was in 2022. Retail volume sales are also growing steadily as consumption…