Asia Pacific

Away-from-home (AFH) tissue and hygiene maintained dynamic current value growth in Japan in 2023. Inbound tourism was one of the major economic boosters in Japan until COVID-19 hit the country from early 2020. It was a disaster for most industries…

Though away-from-home tissue and hygiene registered double-digit current value growth in Kazakhstan in 2023, constant value sales fell, as continuing rising costs hit profitability. Away-from-home hygiene, and in particular AFH adult incontinence,…

The rebound of tourism and foodservice continued to boost growth in away-from-home tissue and hygiene in 2023. Indeed, the post-pandemic landscape means borders have reopened, travel and tourism have resumed, and foodservice and hospitality…

Away-from-home tissue and hygiene in Guatemala registered double-digit current value growth, though there was a marginal fall in constant value sales, as continuing soaring costs hit profitability. Value sales mainly consisted of away-from-home…

The recovery of the tourism industry and the thriving food and beverage (F&B) sector in Singapore are catalysts for the sustained growth across Away-From-Home (AFH) tissue categories. As both domestic and international tourism gradually rebound, and…

In the wake of inflationary pressures, there has been a surprising reluctance amongst individuals to engage in activities outside the home, including dining out, which contributed to lower than expected growth in consumer foodservice in 2023. This…

Away-from-home (AFH) tissue and hygiene in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was due to the return of consumers to their familiar pre-pandemic lifestyles, including more frequent…

Away-from-home (AFH) tissue in Thailand experienced notable growth in current value and volume terms in 2023, propelled by the rise in domestic tourism and international visitors. This expansion was particularly pronounced due to the heightened…

AFH tissue and hygiene on the Philippines enjoyed positive growth in current value terms in 2023, a continuing the trend pf the previous year. As consumers returned to their familiar pre-pandemic lifestyles, establishments including offices. hotels,…

Away-from-home (AFH) tissue was being supported by the post-pandemic landscape in Uzbekistan in 2023, notably with the reopening of foodservice and hospitality channels. For example, as seen with the catering industry supporting sales of napkins and…

Rapid urbanisation and rising income levels have contributed to the growth of away-from-home tissue and hygiene, with sales also expanding into rural areas. As the impact of the pandemic softened and restrictions were lifted there was robust growth…

Baby and child-specific products registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war…

Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively…

In 2023, demand for baby and child-specific products in Hong Kong continued to recover, driven by a number of trends. Sensitive skin remains one of the top concerns among local parents, and this trend reflects the growing awareness and emphasis on…

In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents…

Despite a declining birth rate, baby and child-specific products in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. This stemmed partly from improved economic conditions, which translated into a…

In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun…

Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness…

Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…

The demand for baby toiletries, encompassing shampoos, soaps, and lotions, experienced a notable surge in both retail volume and value sales in Pakistan in 2023. This growth trajectory was propelled by an augmented consumer consciousness regarding…

Baby and child-specific products in Singapore continued to grow at a stable rate in current value terms in 2023, regardless of the declining birth rate in the country. One of the reasons for this is that there have been an increasing number of brands…

Despite the low birth rate in South Korea, current value growth was maintained in baby and child-specific products in 2023. Parents are becoming increasingly savvy in terms of purchasing products that suit their children, regardless of whether they…

In 2023, baby and child-specific products in Taiwan recorded positive retail value growth, while retail volume declined. The country suffers from a low birth rate, breaking new historical records of the lowest newborn babies in 2023. Consequently,…

Baby and child-specific products in Thailand saw dynamic activity from leading brands in 2023. The category was home to several new product developments and marketing communication focusing on clean and green products and packaging. Demand for…

Baby and child-specific products in the Philippines saw a stagnant performance in current value terms in 2023. One factor which had an impact on sales was a decline in the birth rate, thanks to greater female empowerment and easier access to family…

In 2023, baby and child-specific products in Uzbekistan experienced a notable surge in volume sales, predominantly fuelled by essential products such as baby wipes and dermatitis solutions for diapers. This upswing is particularly pronounced in urban…

Baby and child-specific products turned in a positive performance in Vietnam in 2023, despite potentially challenging demographic trends. The country’s birth rate has been falling in recent years, with the Department of Population reporting an…

The year 2022 saw significant price increases in baby food leading to a dynamic rise in current value sales, although demand was hampered as a result. As the inflation rate slows somewhat in 2023, current value growth has also abated, although…

Despite the lifting of COVID-19 restrictions at the beginning of the year, retail sales of milk formula continued their downward trajectory in current value terms in 2023, amid a further reduction in the national birth rate. While the country…

In 2023, baby food in Hong Kong is set to experience significant retail volume and current value rebounds, following the end to the pandemic and the lifting of all COVID-19 restrictions. The sharp recovery of baby food owes much to the reopening of…

Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

Milk formula is set to see a decline in retail volume terms in Japan in 2023, due to the continuous decline in the number of new born babies. Although the birth rate in Japan has been continuously declining for decades, the pandemic accelerated the…

Baby food is expected to register double-digit current value growth and much more moderate constant value growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

The baby food category is led by Nestlé Pakistan Ltd with formula milk brands Bunyad and Nido both household names in Pakistan, offering high quality at low prices. Milk formula remains the dominant form of baby food in Pakistan with doctors and…

Milk formula in Singapore is set to see a continued decline in retail volume sales in 2023, impacted by the resumption of travel across the Singapore-Malaysia land borders. From 1 May 2022, cross-border public bus services (SBS Transit Ltd, SMRT…

Baby food is set to continue to exhibit growth in retail current value terms in South Korea in 2023, with some variations observed at the category level. This increase in value sales can be attributed to inflation-induced p rice rises, as when…

Taiwan's birth rate continued to decline in 2022, reaching a historic low point. One of the main reasons for the decline was the impact of the pandemic, as many couples postponed their weddings, resulting in a continuous decrease in the married…

Baby food is seeing positive value and volume growth in 2023, supported by the return to normality following the era of the COVID-19 pandemic and, in turn, consumers’ return to out-of-home lifestyles – despite the sluggish birth rates in Thailand…

Baby food failed to display the same degree of dynamism as many other categories within dairy products and alternatives in 2023, due to the falling birth rate. While family is still of utmost importance to Filipinos, women are increasingly pursuing…

Baby food is expected to register both healthy current value and volume growth, with a rising birth rate supporting volume sales. While inflation is still high, it is easing. In addition, the increasing numbers of women in the workforce is also…

Baby food in Vietnam is projected to experience a further, if marginal, drop in retail volume (tonnes) sales over 2023, partly as a result of economic difficulties. The majority of Vietnamese consumers, especially in low-income households, still do…

Flexible plastic remains the preferred pack type in dried baby food packaging in China due to its numerous advantages that align with consumer needs and market demands. This packaging type offers superior barrier properties, ensuring the preservation…

In 2023, baby food in Hong Kong finally returned to positive growth, recording a strong rebound in its packaging unit volumes, following the end to the pandemic and the lifting of all COVID-19 restrictions. The sharp recovery of baby food owes much…

Folding cartons remained the most popular choice for packaging powder milk formula in 2023. However, powder milk formula packaged in metal tins remains a popular choice for brands such as Dexolac in India, as metal tins offer excellent protection…

Dried baby food packaging was recording strong growth in Indonesia in 2022. The convenience and portability offered by its folding carton primary packaging and flexible aluminium/plastic secondary packaging have made it a favoured choice among busy…

Total baby food packaging volumes declined in Japan in 2023. Although flexible plastic packaging also saw a decline, it maintained its position as the leading pack type in baby food, just ahead of folding cartons. This can be attributed to several…

In 2023, total packaging unit volumes for baby food recorded solid growth. Folding cartons and flexible plastic, the leading pack types for baby food, both registered rising packaging unit volumes in this year, with folding cartons outperforming…

The decline in baby food packaging in Singapore in 2022 was attributed to changing consumer preferences and feeding practices. Singaporean parents are increasingly opting for homemade and organic baby food options, driven by concerns for their…