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Asia Pacific

Understand the cultural and socioeconomic influences that shape i...

Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.

Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

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Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

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Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Strategy Briefing

Apparel Accessories in Asia Pacific

Mar 2021

Growth was already slowing in the region in 2019 due to a weaker performance in China and a sharp decline in Hong Kong. With the arrival of Coronavirus (COVID-19), Asia Pacific then saw falling sales levels in 2020, with even explosive growth in face…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Automotive Global Industry Overview

Nov 2023

This briefing examines how the automotive industry is performing globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

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Strategy Briefing

Baby and Child-Specific Products in Asia Pacific

Feb 2021

Baby and child-specific products continued to record strong growth in Asia Pacific in 2019, driven by the popularity of these products among parents for use on their offspring. While 2020 will see significant societal disruptions due to Coronavirus…

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Strategy Briefing

Bags and Luggage in Asia Pacific

Apr 2022

Sales of bags and luggage returned to positive growth in 2021, following the decline seen in 2020, when Coronavirus (COVID-19) first hit the region. Luggage was particularly badly hit by the closed borders and travel restrictions implemented to…

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Strategy Briefing

Baked Goods in Asia Pacific

Apr 2021

China saw its sales of baked goods negatively affected by disruptions to production and distribution as well as consumers’ limited access to retail outlets due to Coronavirus (COVID-19) in 2020, with the Asia Pacific region as a whole therefore…

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Strategy Briefing

Bath and Shower in Asia Pacific

Feb 2021

Bath and shower continued to grow in 2019, driven by body wash/shower gel, liquid soap and intimate washes, with bar soap recording stagnating sales. However, bar soap and, in particular, liquid soap have seen sales driven by frequent handwashing…

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Strategy Briefing

Beauty and Personal Care in Asia Pacific

Jan 2024

Beauty and personal care in Asia Pacific has had a couple of tough years recently due to the pandemic. The first was 2020, when a number of countries in the region recorded declining sales with the emergence of the virus. The second was 2022, when…

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Strategy Briefing

Best Performing Automotive Models, Brands and Segments

Dec 2021

This briefing examines the best performing automotive models, brands and light vehicle segments globally and regionally. The automotive industry has been going through a rough patch over the last few years, including the COVID-19 pandemic and the…

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Strategy Briefing

Beverages Packaging: Key Trends and Innovations in Asia Pacific

Jun 2021

Despite the impact of the COVID-19 pandemic, retail sales of beverages are set to continue growing over the forecast period to 2024. This is driven by rising health consciousness in soft drinks and demand for lightweight packaging of PET bottles.…

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Strategy Briefing

Beyond the Pandemic: Mobility Trends, Opportunities and Challenges in Cities

Oct 2021

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

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Strategy Briefing

Booking in Asia Pacific

Dec 2022

The recovery from the pandemic is already well under way in Asia Pacific, but it could take some time for booking sales to fully rebound, given the collapse seen in the travel industry in 2020. While most countries were recording very dynamic growth…

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Strategy Briefing

Building Value Through Loyalty Strategies in Mobility

Feb 2024

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

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Strategy Briefing

Car Rental: Top Six Industry Trends

Mar 2023

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

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Strategy Briefing

Carbonates in Asia Pacific

Feb 2022

In 2021, Asia Pacific accounts for around one fifth of the world’s total carbonates consumption. Its off-trade volume growth reflects a recovery from 2020 where carbonates, being strongly associated with immediate consumption, are impacted during…

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Strategy Briefing

Cat Food in Asia Pacific

Aug 2022

Cat food has been recording impressive growth rates in Asia Pacific, even during the pandemic, with further sales increases expected over the forecast period. Ongoing premiumisation is a trend in the major markets of China and Japan, with Chinese…

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Strategy Briefing

Changing Consumer Perceptions of Toys and Games in Asia Pacific

Aug 2022

Asian consumers underspend on traditional toy and games compared to other regions. Why are Asians not buying traditional toys, and will the apparent negative connotations of play change over the forecast period?

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Strategy Briefing

Cheese in Asia Pacific

Dec 2021

With consumers eating and cooking more at home due to Coronavirus (COVID-19), retail sales of cheese in Asia Pacific have continued to grow, even seeing a slight sales spike in 2020. With per capita consumption rates still generally low in the…

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Strategy Briefing

Childrenswear in Asia Pacific

May 2021

After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents…

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Strategy Briefing

China: Consumer Profile

Jun 2023

Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…

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Strategy Briefing

Cigarettes and Alternative Nicotine Products in Asia Pacific

Feb 2024

While cigarettes were recording a second year of positive growth in 2022, boosted by further normalisation post-pandemic, enabling a fuller return of mobility, inbound tourists and social lives, there was a mixed picture in the newer alternatives to…

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Strategy Briefing

Cigarettes in Asia Pacific

Jan 2022

Asia Pacific continues to be the largest cigarette market in the world. The region’s cigarette consumption experienced a decline caused by the impact of COVID-19 leaving consumers to reduce their consumption of cigarettes or shift to illegal trade.…

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Strategy Briefing

Cities and Sustainability: A New Agenda for Urban Living

Dec 2022

Sustainability has become a prominent theme in the 21st century, especially in light of rising urbanisation, which is putting more pressure on infrastructure and quality of life. The report analyses sustainability across seven key areas: water,…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Coffee in Asia Pacific

Mar 2023

Per capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature. Lifestyle trends are, however, driving growth in smaller categories, paving the way for…

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Strategy Briefing

Coffee Shops in Asia Pacific

Mar 2023

From rising disposable income levels and increasing taste sophistication, especially among young consumers, to the rapid expansion of local chained specialist coffee shops, Asia Pacific has seen a dynamic coffee shop environment, By analysing the…

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Strategy Briefing

Commerce 2040: The Future of the Retail Store in a Digital World

Oct 2021

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focuses on how the competing forces that are reshaping retail will impact the future of the store. In particular, the shift…

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Strategy Briefing

Commercial Payments in Asia Pacific and Australasia: Regional Overview

Apr 2024

Boosted by fast payment, digital wallets and electronic money orders, electronic payment has been dominating the commercial payment in Asia Pacific and Australasia. With recovery in travel, entertainment and trading after the pandemic, growth of card…

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Strategy Briefing

Commodity Supply Chain Risks: Analysis of Sectors Most Vulnerable to Disruptions

Oct 2022

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

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Strategy Briefing

Competitor Strategies in Shared Mobility

Mar 2024

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

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Strategy Briefing

Construction and Real Estate in Asia Pacific

Oct 2021

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

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Strategy Briefing

Consumer Appliances: Half-Year Update H1 2023

Jun 2023

Companies face numerous challenges in 2023 after recent record-breaking sales. They include weakened demand, high interest rates on debts, and tighter consumer credit conditions. Elevated inventory levels are also of concern.

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Strategy Briefing

Consumer Cities 2022: Where to Look for Opportunities?

Jan 2022

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

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Strategy Briefing

Consumer Electronics: Half-Year Update H1 2023

May 2023

Sales of consumer electronics were negatively impacted as consumers cut down on discretionary purchases as prices of electronics products escalated despite the economic uncertainties.

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Strategy Briefing

Consumer Foodservice in Asia Pacific

May 2024

Consumer foodservice sales returned to positive growth in Asia Pacific in 2023, following the decline caused by the resurgence of COVID-19 in China in 2022. While Starbucks continues to grow in China, it is facing competition from local coffee shop…

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Strategy Briefing

Consumer Health in Asia Pacific

Apr 2024

After seeing a weakening in its growth rate in 2020, when the pandemic first hit the region, consumer health in Asia Pacific has since been recording strong growth. Further sales increases are expected over the forecast period, driven by factors such…

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Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

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Strategy Briefing

Consumers in 2021

Dec 2020

Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…

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Strategy Briefing

Cooking Ingredients and Meals in Asia Pacific

Jan 2024

After China scrapped its zero-COVID policy at the end of 2022, retail sales declined in this country in both volume and real value terms in 2023. As consumers’ lives returned to normal, this resulted in a shift from cooking at home to eating out at…

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Strategy Briefing

Coronavirus Impact on Global Supply Chains

Jun 2020

The Coronavirus (COVID-19) pandemic has shown the vulnerability of the current supply chain model and had an extensive impact on the manufacturing industry’s global supply and transportation networks. Global supply chains are forecast to become more…

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Strategy Briefing

Current and Future Drivers of Asia Pacific Consumer Markets

Aug 2021

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

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Strategy Briefing

Dairy Products and Alternatives in Asia Pacific

Dec 2023

After the pandemic resulted in declining sales in China in both 2020 and 2022, the macroeconomic challenges this country was experiencing meant sales continued falling in 2023. With China being the region’s biggest market, this was impacting the…

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Strategy Briefing

Digital Consumer Survey 2020: Key Insights

Jun 2020

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

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Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Streaming Services

Jul 2020

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video,…

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Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

May 2021

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the…

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Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Jun 2021

The Coronavirus (COVID-19) pandemic led to greater use of digital wallets, as consumers shifted away from cash for online and in-store payments. With gaps in financial services, increased user functions on digital wallets are challenging banks to…

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