Asia Pacific

The year 2023 witnessed a remarkable and positive surge in current value sales in surface care (excluding wipes – which did not have notable sales), surpassing the growth observed in 2022. This robust expansion can be attributed to two significant…

Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats…

Surface care recorded double-digit current value growth in 2023, driven by two main factors. One significant contributor is the heightened emphasis on hygiene standards in the post-pandemic era. As individuals and businesses prioritise cleanliness…

As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care,…

In 2023, surface care witnessed strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of high inflationary pressure on prices. Retail volume demand was driven by a continued…

Home care disinfectants saw a retail volume decline in 2022, after the pandemic high. However, the habit of using such products remains, especially amongst many younger consumers, and those with children, and growth resumed in 2023. Consumers…

Surface care in Kazakhstan posted positive volume and value sales growth in 2023, largely thanks to the country’s population expanding as well as the rising flow of people fleeing the war between Ukraine and Russia and entering Kazakhstan for safety.…

Most categories within surface care saw declines in both retail volume and current value terms in 2023. The explanation for the drop in volume terms is simple – people began to spend more time outside the home. In May 2023, the Japanese government…

Surface care is maintaining decent value and volume growth, which is set to continue on a positive trajectory over the forecast period. Overall, sales in surface care are propelled by urbanisation and rising disposable incomes within this urban,…

While surface care enjoyed robust performances using the pandemic years, growth slowed in retail current value terms in India in 2023, owing to the relative stabilisation of product prices. In volume terms, demand stayed relatively steady, but there…

In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer…

COVID-19 strengthened Chinese public hygiene awareness and drove surface care sales, with double-digit growth in retail sales value in 2022. In 2023, with the end of COVID-19 restrictions in China, surface care product growth slowed to a…

Surface care registered minimal volume growth in 2023. This was partly because with society fully opened up post pandemic and people out and about more, there was less cleaning. Bathroom cleaners registered the highest value growth. However,…

Supermarkets in Vietnam saw significant growth in 2023, with notable increases in terms of both current value sales and the number of outlets, driven by the aggressive expansion strategies of key players. Local consumers in suburban and rural areas…

Despite ongoing competition from hypermarkets, supermarkets in the Philippines enjoyed positive gains in current value terms in 2023. Growth was boosted by the continued expansion of players such as SM Retail Inc, Robinsons and Puregold, which…

Current value sales continued to rise for supermarkets in Thailand in 2023, at a rate that was significantly faster than that posted in 2022. Supermarket operators in the country tend to target middle- to upper-income consumers, who are somewhat less…

Supermarkets in Taiwan recorded steady value sales growth in 2023, a year marked by digitalisation efforts as well as an expansion in home delivery services. Uni-President officially acquired Carrefour's business in Taiwan on Nov 14, 2022. This…

Although supermarkets saw a second consecutive year of decline in outlet numbers in South Korea in 2023, current value sales maintained low growth. Positioned between convenience stores and hypermarkets, supermarkets leverage their smaller size for…

Despite a marginal value sales decline in 2023, supermarkets in Singapore remained the most popular format of grocery retailers in the local market, with value sales still remaining higher than pre-pandemic levels, and the number of outlets…

Like hypermarkets, the supermarkets channel struggled for growth during the pandemic as consumers adjusted their shopping behaviour. Due to the restrictions in place and the fear of contagion, alongside a shift to home working arrangements, many…

In 2023, price rises were seen across various industries in Japan, impacting the cost of living. During COVID-19, consumers’ eating habits shifted more towards cooking and eating at home. Despite the country gradually returning to the pre-COVID-19…

Supermarkets saw a decline in sales in current value terms in Indonesia in 2023. Supermarket players continued to face notable competition from rival channels in 2023 due to changes in consumer behaviour, notably a shift towards e-commerce, which had…

Even after already rebounding to the pre-pandemic level of value sales as early as 2021, supermarkets saw double-digit current value growth in India in 2022, and this trend continued in 2023. Outlet numbers also maintained their growth trend.…

Supermarkets saw a slight current value decline in Hong Kong in 2023, returning almost to the pre-pandemic level of sales. The average selling price of goods in three of the major supermarkets, Wellcome, ParknShop, and U select, increased by 2%…

Supermarkets saw moderate growth in current value terms in China in 2023. Consumer confidence is yet to pick up significantly in China, as economic uncertainty lingers in the country. Many supermarkets are also struggling with quality control,…

The market for sunglasses in the Philippines is expected to see dynamic growth in current value terms in 2024, continuing the trend of the previous year. This will be in the context of gradually improving economic conditions, which will encourage…

Sunglasses in Thailand is continuing to recover in 2024, with positive growth in both volume and current value sales. More brands are interested in entering the local market and both chained and independent retailers are investing in expansion and…

Sunglasses in Taiwan is witnessing double-digit growth in 2024, as sunglasses are not only considered fashion accessories but are also practical and functional. Consumer awareness of the detrimental effects of sunlight on eye health is widespread in…

In 2023, sales of sunglasses in South Korea soared in current value terms, seeing a double-digit increase, reflecting a significant upward trend that is expected to accelerate in 2024. This impressive growth can be attributed to a variety of factors,…

After a year of exceptional double-digit volume and current value growth in 2023, sunglasses in Singapore is set to see notable declines by both measures in 2024, given the replacement rate of sunglasses. With such high demand in 2023, most people…

Demand for sunglasses in Malaysian remains strong in 2024, with more consumers willing to invest in purchasing new products. This is partly thanks to the resurgence of international travel and increasingly active lifestyles. The revival of…

Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…

Sunglasses is set to see strong current value growth in Indonesia in 2024. The sunglasses category has performed well in the latter part of the review period, even though its volume growth has slowed following the rapid recovery in the immediate wake…

Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…

Due to the return of post-pandemic socialising and outdoor activities, volume sales of sunglasses in Hong Kong continue to rise. The increasing awareness of eye health makes consumers more aware of the importance of wearing sunglasses while outdoors.…

Sunglasses in China is anticipated to continue growing in current value terms in 2024, albeit under the influence of market conditions, and it is not expected that sales will return to the level seen in 2021. Nevertheless, there are positive…

Rising knowledge of the importance of protecting the skin from the sun drove sales of sun care products in Vietnam in 2023 and will continue to do so throughout the forecast period. Sun care is expanding in both urban and rural areas as local…

Sun care in Uzbekistan, initially impacted by pandemic-related travel restrictions, showed signs of recovery in 2023. As quarantine measures were lifted, the category slowly returned to pre-pandemic levels. Factors such as the country's warm climate,…

Sun care in the Philippines saw a dynamic performance in 2023, in both retail volume and current value terms. Demand was supported by the return of inbound tourism, following the reopening of the country’s borders to international visitors. Consumers…

Sun Care in Thailand saw growth driven by local consumers using sun care at younger ages than previously, as well as by the expansion of category products promising additional benefits to sun protection. Light and ultra-light textures are strong…

In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for…

Sun care saw dynamic current value growth in South Korea in 2023, with sales rising above the pre-pandemic level. Sun protection witnessed a notable rise, especially the mass segment, as outdoor activities increased. Several factors contributed to…

In 2023, sun care in Singapore experienced remarkable double-digit current value growth, particularly sun protection, which saw a significant increase of over 20% even after witnessing double-digit growth the two previous years. This continuous surge…

In Pakistan, consumer awareness regarding sun protection has significantly increased, leading to a notable growth in sun care. This shift in consumer attitudes stems from a greater understanding of the harmful effects of UV radiation, including…

Sun care turned in a positive performance in Malaysia in 2023, with strong sales seen in volume and current value terms, driving mainly by growth in sun protection which was boosted by the boom in inbound tourism. Mass sun protection products from…

In 2023, sun care recorded another year of solid growth in volume and current value terms. Baby and child-specific sun care was a key area of growth reflecting the positive birth rates in 2020 and parent’s increasing attention to the quality of sun…

Sun care saw dynamic current value growth in Japan in 2023. At the top level, it was the category with the best growth rate in beauty and personal care. There were several factors which supported growth. One was the increased opportunities for going…

Sun care in Indonesia saw continued growth in both volume and current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted by a growing consumer awareness of the effectiveness of such products in protecting the skin…

People were finally able to travel in 2022, after almost two years of restrictions. Since the pandemic prevented individuals from leaving their homes, 2022 served as a year of travel for the populace. Recovery in the travel industry also encouraged…

The surge in outbound travel, especially to Southeast Asia in 2023, resulted in double-digit current value growth for sun care in Hong Kong. Sunny locations such as Thailand and Singapore were among the top 10 outbound travel destinations for Hong…