Asia Pacific

Total sweet spreads packaging volumes maintained growth in South Korea in 2023. Jams and preserves continued to account for the highest packaging volumes, and also saw the highest growth. Glass jars continued to be the dominant packaging for sweet…

Despite a marginal decline in 2022 compared to the surge in demand during the pandemic and subsequent home seclusion, retail unit volumes of nuts and seed based spreads packaging, the largest category in sweet spreads packaging in Singapore, remained…

In 2023, glass jars remained the dominant packaging type for sweet spreads. Jams and preserves dominate sweet spreads packaging in Malaysia, with glass jars the dominant pack type in this category. Glass is an inert material, meaning it does not…

Total sweet spreads packaging saw growth in Japan in 2023. Although it saw a minor decline in packaging volumes in 2023, glass jars remained by far the most popular pack type within sweet spreads, accounting for nearly half of total packaging…

Demand for honey is being supported by the rising health awareness trend in the country, which was bolstered by the onset of the pandemic. Many Indonesian consumers have developed the habit of consuming honey on a daily basis in the hope of…

Total packaging volumes for sweet spreads continued to grow dynamically in 2023, as Indian consumers’ awareness of Western diets continued to increase. Rapid urbanisation and exposure to global culture also helped drive this trend, while hectic…

Glass jars remained the dominant packaging type for sweet spreads in Hong Kong in 2023, despite the rigid plastic pack types – PET bottles and PET jars – continuing to gain share. Glass jars are preferred for their ability to showcase the product's…

Glass jars remained the leading pack type for sweet spreads packaging in China at the end of the review period. This was due to glass jars being highly favoured for their ability to preserve the freshness and flavour of sweet spreads, providing an…

Healthy eating trends are influencing sweet sauces, such as seen with the rising popularity of nut and seed based spreads, as evidenced by the subcategory showing the most robust value growth and with volume also on an upwards trajectory. A further…

The sweet spreads category is witnessing a recovery in volume sales in 2023 as retail prices stabilize relative to 2022 levels. Retail prices had soared in 2022 due to the rising cost of raw materials (sugar, fruits), as well as logistics and…

Sweet spreads is benefitting from consumers’ return to out-of-home lifestyles, notably with children back to school and employees back to work. In this sense, chocolate spreads and nut and seed based spreads are seeing healthy volume and value…

Sweet spreads is seeing stronger retail value growth compared to retail volume, due to price rises in the category. Health trends are also evident in sweet spreads, as many products contain high levels of sugar (e.g., jams and preserves and chocolate…

The demand for sweet sauces has reverted to normal consumption patterns following the pandemic, driven further by consumers actively seeking lower sugar options. The overall market is now in a state of supply and demand equilibrium. The trend of…

Alongside the home café trend, a notable shift has occurred in bakery products, transcending the long-held bias that bread cannot serve as a meal replacement - often referred to as the “breadcrumbs prejudice”. This shift emphasises the savoury,…

The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…

Rising inflation and a shift towards the purchase of essential food items has resulted in a conservative approach to spending in 2023, leading consumers to opt for more cost-effective options. As a result, chocolate spreads, which are considered more…

Retail volume sales of sweet spreads declined significantly in 2023. Sweet spreads such as jams and preserves, as well as nut and seed based spreads, are mainly consumed with bread for breakfast, with local consumers preferring artisanal bread with…

There was a significant price increase in the sweet spreads category in 2022 due to a rise in the cost of import-dependent raw materials and logistics. In 2023, however, prices stabilised as a result of a decline in inflationary processes in the…

Sweet spreads is set to see slight growth in retail current value terms in Japan in 2023. However, this growth is mainly due to price increases for sweet spreads, and retail volume sales are expected to see another year of decline, primarily due to…

In 2023, the sweet spreads category experienced another year of positive growth, both in volume and value terms. Jam and preserves and especially nut and seed based spreads put in strong performances during the year. One of the main factors behind…

The growth of convenient Western breakfasts such as bread, buns, and breakfast cereals in India has emerged as a pivotal driver for the rising popularity of sweet spreads, including chocolate spreads, jams, and nut and seed based spreads. The…

The revenge travel trend has continued in 2023, due to the broader reopening of Hong Kong after the pandemic, which has allowed consumers to travel abroad, with Japan emerging as a key destination. This has resulted in a significant reduction in the…

In 2022, due to the COVID-19 pandemic and the corresponding lockdown measures, which affected consumers’ in-store shopping, and led to disruptions in product transportation for e-commerce platforms, sweet spreads experienced retail volume and current…

Retail volume growth has picked up in jams and preserves, aided by the slowdown in retail price inflation in 2023. In 2022, there was a significant price jump in this category due to the rising cost of sugar, fruits and berries. The most popular…

In contrast to the relatively strong performance of the previous year, sweet biscuits, snack bars and fruit snacks saw minimal growth in retail volume terms in 2023. Sales were negatively impacted to a return to pre-pandemic lifestyles, which saw…

In 2022, and continuing into 2023, inflation was fuelled by increases in the costs of food and energy, particularly exacerbated by the Russian invasion of Ukraine. Therefore, although consumers have still been open to purchasing indulgence products,…

Sweet biscuits, snack bars and fruit snacks witnessed declining sales in both volume and value terms in 22020 and 2021. This was mainly due to the contraction in sales of sweet biscuits, with major companies in this area such as Monde Nissin Corp and…

Sales of sweet biscuits, snack bars and fruit snacks are being boosted by the post-pandemic landscape in 2023, with consumers returning to their out-of-home, on-the-go lifestyles, alongside the revival of tourism. Tourism is a strong factor here, as…

The trend towards consuming snacks at home is continuing post-pandemic, with sweet biscuits benefitting more than savoury crackers and potato chips. Taiwanese consumers have developed a stronger craving for sweetness and find comfort in sweet snacks,…

Sweet biscuits, snack bars and fruit snacks in South Korea is set to maintain retail volume and current value growth in 2024, with growth anticipated for all the main categories. In particular, remarkable growth is expected for cereal bars and…

2023 has proven to be challenging for overall sweet biscuits, snack bars and fruit snacks in retail volume terms, with sales expected to decline compared with 2022. However, the category is set to see continued retail current value growth. As…

In Pakistan, biscuits are commonly consumed at tea time with plain biscuits one of the most popular options. Indeed, tea with biscuits is a cherished tradition for many consumers. During this tea time ritual, biscuits are often seen as a luxurious…

Domestic sweet biscuit manufacturers in Malaysia, notably Munchy Food Industries and Perfect Food, are enjoying the benefits of a strong supply chain in 2023, owing to their ability to source key raw materials such as flour and sugar, locally.…

The sweet biscuits category is showing a healthy increase in sales in 2023. Kazakhstan is a country where there are many children in families, and partly as a result, historically, the population has consumed a lot of sweets. However, as…

Sweet biscuits, snack bars and fruit snacks in Japan is set to see both retail volume and current value growth in 2024. In the midst of rising prices for various products, sweet biscuits is expected to emerge as a standout category in 2024, showing…

Mayora Indah Tbk PT maintains its overall company lead in sweet biscuits, snack bars and fruit snacks, however, in brand terms, it is Nabati (from Kaldu Sari Nabati Indonesia PT) which beats Mayora Indah’s Roma Wafello to the top brand place. Indeed,…

Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…

Sales growth of sweet biscuits, snack bars and fruit snacks in Hong Kong is slowing, due to a shift in consumption patterns amid greater time spent outside of the home. Supermarket prices for sweet biscuits are increasing, in part due to the…

In 2024, sweet biscuits, snack bars and fruit snacks in China is expected to maintain the trend from the previous year and witness steady minimal growth in retail current value terms. This is mainly due to the overall economic slowdown in China, and…

As is the case with a number of other snacks categories in Azerbaijan, the gradual easing of inflationary pressures means sweet biscuits, snack bars and fruit snacks is set to record a slowdown in current value growth in 2024, but post slightly…

While reducing food waste and recycling are well-established green habits, many consumers are apathetic, believing their actions make no difference. This creates opportunities to focus on actionable sustainable claims and campaigns, highlighting…

The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while…

The majority of Japanese consumers reduce food waste and plastics, making Zero Waste claims and Sustainable Packaging well-received. Climate concerns are rising in the country, making locally sourced goods appealing while meat avoidance is…

Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods.…

Despite concerns about climate change, figures for action fall short of those for awareness, highlighting that Indians are not following through with their actions to tackle environmental issues. However, a high percentage of Meat Avoiders, the…

While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates…

The majority of Chinese consumers try to positively impact the planet, leading to a rise in Meat Avoidance, with most of these consumers willing to pay more for sustainable products. As such, the largest industry of Dairy Products and Alternatives is…

Surface care registered a healthy performance in both retail volume and current value terms in 2023, following the trend of the previous year. Growth was boosted by higher living standards and an enhanced focus on hygiene, despite the easing of the…

Surface care in Uzbekistan witnessed notable growth throughout 2023, both in terms of value and volume. This growth can be attributed to several factors, including the expanding population and the heightened awareness of personal health and hygiene…

The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…