Asia Pacific

Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping…

In 2022, HDPE bottles and folding cartons continued to be the largest pack types in unit volume terms in beauty and personal packaging in Hong Kong. Hong Kong has a strong consumer culture that values aesthetic appeal and luxury, and folding cartons…

Oral care packaging remained the largest beauty and personal care packaging category in China in 2022 in terms of retail unit volume sales. Squeezable plastic tubes, folding cartons and blister and strip packs are the main packaging formats used in…

Beauty and personal care in Vietnam in 2023 continued to benefit from the economy’s recovery. Though inflation was high early in the year, it did slow down. Vietnamese people generally maintain conservative monthly budgets and prioritise basic…

In 2023, beauty and personal care in Uzbekistan witnessed a remarkable rebound from the challenges posed by the COVID-19 pandemic, as well as ongoing global geopolitical shifts, including the Russian invasion of Ukraine. The competitive landscape…

Beauty and personal care in the Philippines registered healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices…

In 2023, beauty and personal care in Thailand saw demand from local consumers reflect greater sophistication in taste and preferences. While Thais developed a heightened level of concern for health and hygiene when the COVID-19 pandemic was at its…

In 2023, the beauty and personal care market in Taiwan recorded solid retail value growth, driven by product innovations and rising consumer demand. Inflation was also a driver of retail value growth, remaining at 2% in Taiwan, leading the retail…

Many categories of beauty and personal care saw a decline or stagnation in retail volume terms in 2023. Despite the easing of import restrictions the availability of some products and brands still remained limited. This coupled with high inflation…

Beauty and personal care maintained solid current value growth in South Korea in 2023. Mass beauty and personal care outpaced the growth rate of premium beauty and personal care in this year, although both saw growth. The upward standardisation of…

In Singapore, beauty and personal care maintained solid current value growth in 2023, with robust increases across all categories except depilatories, which has been witnessing a consistent slow decline over the past few years. This downturn can be…

Despite facing economic challenges such as inflationary pressures, beauty and personal care in Pakistan witnessed robust growth in 2023. This growth was fuelled by resilient consumer spending driven by a heightened awareness of health and wellness.…

Beauty and personal care players continued to adjust to shifting consumer habits and fluctuations in the economy in 2023 by launching smaller pack sizes and low-cost alternatives to fight inflation, marketing initiatives including price discounts,…

Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a…

In 2023, beauty and personal care in Laos has rebounded from the pandemic-related constraints, driven by increased consumer engagement in pre pandemic routines. This resurgence has notably boosted the demand for colour cosmetics and men’s grooming.…

Global geopolitical events in 2023 spurred a shift in investments, with a portion of funds from large companies flowing from Russia to Kazakhstan. This influx of immigrants, businesses that were relocated, and newly recruited personnel bolstered…

Beauty and personal care continued to show a current value rebound after the pandemic decline in Japan in 2023. In 2023, Japan finally relaxed various restrictions related to COVID-19. First, the status of COVID-19 as an infectious disease, which was…

Beauty and personal care in Indonesia registered positive growth in both volume and current value terms in 2023,. As the country emerged from the pandemic, consumers spent more time outside the home, which meant that they were more likely to use…

At the start of 2022, India witnessed a third wave of COVID-19, but this was far less intense in terms of severity than prior waves of the pandemic, witnessed in 2021. In addition, the government rolled out vaccination for children aged 12-18 in…

In 2023, beauty and personal care in Hong Kong showed greater signs of recovery with moderate double-digit value growth. By early 2023, the government had fully reopened the city with a lifting of all pandemic-related restrictions. As a market that…

Seeing a partial rebound from decline in 2022, beauty and personal care in China achieved a low single-digit current value growth rate in 2023, but value sales did not return to the level seen in 2021. This was mainly due to the continuation of…

As beauty and personal care in Cambodia expands, the new government aims to guarantee safety, quality and labelling standards. Regulatory standards that protect consumers and offer transparency are underway. Consumers can access a wider range: skin…

Beauty and personal care volume sales stagnated in Bangladesh in 2023, while sales rose strongly in current value terms. This situation resulted from a marked rise in prices and challenging economic conditions, which led to consumers reducing the…

Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume…

Vietnam’s bath and shower market enjoyed a positive performance in 2023. As income levels and living standards rose, local consumers increasingly prioritised the quality of their bath and shower experiences. They are now showing a pronounced…

Bath and shower in Uzbekistan continued to witness robust demand in 2023, spurred by heightened awareness of health maintenance amidst the COVID-19 pandemic. Seen as essential items in everyday routines, these products experienced significant growth…

Sales of bath and shower products in the Philippines witnessed fairly modest growth in current value terms in 2023, following the normalisation of hygiene behaviours in the aftermath of the COVID-19 pandemic. Consumers viewed these products as…

Bath and shower saw rising volume and current value sales in Thailand in 2023. Brands active in the category have sharpened their focus on innovations designed to help them rebrand, so that they can differentiate themselves and refresh their…

In 2023, bath and shower in Taiwan recorded positive retail value growth, while retail volume sales declined in unessential areas during rising inflation. This included bath additives and body powder. Due to their essential natural and frequent use,…

Bath and shower maintained solid current value growth in South Korea in 2023, although the rate of increase slowed compared with the peak seen over 2020-2022. Clean beauty, which emphasises gentle and natural ingredients, is highly favoured by…

The bath and shower category has been seeing its current value growth rates stabilise after the high increase seen in 2020 due to the pandemic. The current value growth rate in bath and shower slowed again in Singapore in 2023, as normalcy fully…

In 2023, bar soap continued to account for the vast majority of value sales in bath and shower in Pakistan, though liquid soap registered the highest current value growth. Bar soap’s popularity is due to its affordable pricing and also due to its…

Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…

Bath and shower in Kazakhstan underwent a transformation in 2023. Two key factors drove the rise of liquid soap among consumers in Kazakhstan. First, there has been a growing focus on hygiene, with some consumers believing liquid soap offers a more…

In 2023, sales of bath and shower products in Japan remained higher than pre-pandemic (2019), thanks to the significant bump to sales seen in 2020, but the sales decline that began in 2021 continued. Liquid soap and hand sanitisers saw giant leaps in…

The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…

Volume growth in bath and shower is slowing down in India, due to the already high penetration of the dominant category, bar soap. Brands are focusing on ingredient-led launches to develop and expand their premium bar soap portfolios in a bid to…

In 2023, demand for bath and shower in Hong Kong remained stable and above 2019 volume levels. The pandemic prompted individuals to re-evaluate their lifestyles, leading to the growing desire for a higher quality of life. Nowadays, they are focusing…

With the easing of pandemic restrictions, there remained heightened attention towards personal care and items such as bath and shower products. However, hoarding habits from the pandemic period led to continued stockpiles of such products, which…

Bath and shower registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in Ukraine were…

Volume sales of baked goods saw positive growth for the second year in 2023, supported to a large extent by the continued recovery of foodservice. With the easing of pandemic restrictions, including a return to office-based working patterns,…

In 2023, price inflation has slowed in baked goods leading to a stronger rate of volume growth. Retail prices soared in 2022 amid rising costs, although consumer demand remained resilient, Bread is a socially important product in Uzbekistan and its…

Despite continuing inflationary pressures, baked goods saw a solid performance in volume terms in 2023. This was led, to a large extent, by foodservice, which saw double-digit growth for the second consecutive year in 2023, thanks to a return to…

Baked goods manages to achieve positive growth in both retail value and volume terms, despite the return of foodservice heralding stronger growth in on-trade terms. The resumption of tourism, following the era of pandemic restrictions, is attributed…

The artisanal and premium offer has expanded in baked goods in Taiwan. Taiwanese consumers consumed packaged baked goods when eating at home during the COVID-19 pandemic period. This raised the demand for quality packaged backed goods in the country.…

Heightened consumer interest in health continues to be a prominent trend following the pandemic in South Korea. It has played a pivotal role in shaping the current baking trend of reducing sugar and oil content, while emphasising natural fermentation…

While retail volume sales of baked goods only recorded marginal growth in 2023, the category experienced strong retail current value growth, mainly due to unit price increases. The average unit price of baked goods continued to grow steadily in 2023…

Continuing soaring inflation, including significant price rises for flour, is expected to see current value sales rise significantly, though constant value and volume growth is expected to be much more moderate, though positive, all the same.…

Baked goods, such as packaged leavened bread, packaged cakes and packaged pastries, are considered essential foods by Malaysians, being typically consumed for breakfast or during tea breaks throughout the day. Packaged baked goods are also widely…

Baked goods is expected to register double-digit current value growth in 2023, though volume growth is expected to be much more moderate, as inflation still remains an issue. Though there was a decrease in the price of flour, as supplies from Russia…