Asia Pacific

Instant coffee has been experiencing continuous retail current value declines, which are set to continue in 2023. The first factor contributing to this decline is the increasing trend of “home café”, or creating café-like experiences at home, whereby…

Out-of-home consumption of coffee continues to rise in 2023, supporting the positive performance of foodservice. This is despite increasing prices due to the hike in GST and ongoing supply chain disruptions as a result of the war in Ukraine and the…

While tea continued to be the most popular hot drink in Pakistan, coffee registered modest volume growth, partly supported by continuing population growth. Instant coffee continued to dominate retail channels, with only minimal volume sales for fresh…

Coffee consumption has become the norm in Malaysia, with more consumers drinking coffee daily in line with rising urbanisation and busy lifestyles. Volume sales rose dynamically through the on-trade channel in 2023 and saw marginal decline in the…

Coffee is expected to see a more positive performance in volume terms in 2023 compared to 2022 with a slight decline in price growth. The coffee market in Kazakhstan is continuing to expand as a result of the growing coffee culture due to the…

In 2023, sales of coffee in the foodservice channel are expected to record solid growth, thanks to the rebound of footfall in cafés and specialist coffee and tea shops. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to…

Coffee experienced a rebound in retail volume terms in 2023 following a decline in the previous year. This was due mainly to improving economic conditions and the gradual restoration of consumer confidence. The pandemic had a negative impact on the…

India has a strong inclination towards tea consumption, with coffee trailing as a distant second in terms of volume. Historically, coffee has enjoyed popularity in southern India throughout the year. Consumers in the south have been historically more…

While coffee consumption is gradually shifting back to foodservice due to relaxed pandemic restrictions in Hong Kong, habit persistence ensures that demand through retail remains elevated. To combat this, foodservice brands are increasingly…

Foodservice volume sales of coffee are set to record high single-digit growth in China in 2023. This is mainly due to the complete resumption of foodservice operations in China, as the stringent zero-COVID policy came to an end in late 2022. In…

Coffee continued to witness positive development in 2023, both in volume and value total terms, with all subcategories showing positive dynamics in volume terms. In tandem with the rising coffee culture in Azerbaijan, consumption was boosted by a…

In 2023, cigars witnessed slower growth in total volume sales in Vietnam than in the previous year. The market has become more mature, with the target consumer group of cigars being limited mostly to affluent consumers. Despite the deceleration in…

Within cigars, cigarillos and smoking tobacco in Uzbekistan, pipe tobacco remained the only significant category at the end of the review period. Smoking a pipe remains a very common and traditional activity in Uzbekistan. Despite government…

In 2023 in the Philippines, cigars, cigarillos and smoking tobacco was spared the hindrances that beset cigarettes, benefitting from its products’ positioning as niche and appealing to a loyal consumer audience. Cigars Local consumers who gravitate…

The market for cigars , cigarillos and smoking tobacco in Thailand experienced healthy growth in current value terms throughout 2023, with all three segments seeing a significant increase in sales. In the case of cigars and cigarillos, this was due…

According to government data, the import of cigars and cigarillos during 2019 to 2023 increased significantly with 184% growth in volume. The growth of year-to-year got eased in 2023 as the traveling resumed since the fourth quarter 2022.…

Cigars and cigarillos in South Korea has shown significant increases in retail volume sales for four consecutive years, with double-digit growth seen in 2023. One of the main drivers behind the growth in consumption of cigars and cigarillos is a…

Cigars and cigarillos in Singapore saw a retail volume decline in 2023. However, this followed a huge spike in sales in 2022. The dynamic volume growth in 2022 was due to increased footfall to Singapore’s casinos, due to heightened restrictions in…

In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…

The continuous pressure of inflation and a weakening of the local currency against the US dollar has increased prices across the category, slowing the post-pandemic retail volume recovery of cigars, cigarillos and smoking tobacco. Local consumers…

Overall, cigars, cigarillos and smoking tobacco in Kazakhstan registered a stronger decline in retail volume sales in 2023, compared to 2022. However, this was due to the weak performances of cigars and cigarillos, while pipe tobacco and fine cut…

Following an exceptional decline in 2022, which saw volume sales fall by half from 2021, cigarillos saw another significant drop in sales in 2023. Compared with 2020, which was the peak of volume sales, sales in 2023 were close to a quarter.

Cigars and cigarillos saw volume sales increase in Indonesia in 2023, while smoking tobacco witnessed a dramatic rise in volumes during the year. Cigars and cigarillos are expected to remain a niche interest, particularly as they are unappealing to…

Manufacturers express deep dissatisfaction with the current taxation of cigars and cigarillos, which equates them to cigarettes. Manufacturers argue that these products are considered luxuries and are less addictive, with most consumers not inhaling…

Demand for cigars in Hong Kong marginally improved in 2023, supporting sales through offline distribution channels in line with the waning impact of the pandemic. One notable development was the opening of cigar shops in the Tsim Sha Tsui East…

Compared with cigarettes, cigars is still a niche category in China, with a relatively low penetration rate. This is primarily because the compact and convenient nature of cigarettes aligns better with consumers’ busy lifestyles and work rhythms.…

Overall, cigars, cigarillos and smoking tobacco registered healthy volume growth in 2023 in Azerbaijan. That being said, in terms of cigars, value sales were still low, Cigars appeal to a niche consumer base and are considered expensive by the…

In 2023, cigarettes continued to record positive total volume growth in Vietnam despite the economy encountering difficulties during the year. Smoking has become deeply ingrained in the daily routines and habits of many people in Vietnam. Even in the…

In 2023, cigarettes in Uzbekistan witnessed significant developments. Total smoking prevalence in terms of cigarettes rose in 2022-2023. This was due to a significant increase in smoking prevalence among adult males, as the rate among adult females…

Cigarette sales in the Philippines continued to see deep declines in both volume and current value terms in 2023, in a trend that is accelerating in 2024 as manufacturers struggle to generate domestic demand through retail. Beyond the inflationary…

The market for cigarettes in Thailand exhibited a decline in volume terms in 2023, albeit at a slower rate than in 2022. Besides the impact of ongoing economic uncertainty, performance continued to be negatively affected by the impact of excise tax…

The decline of cigarettes sales in Taiwan accelerated in volume terms over 2023 due to several factors, including the expansion of non-smoking areas, the increase in smoking age, and increased penalties to business owners, stakeholders and end users.…

Retail volume and current value sales of cigarettes declined in 2023, maintaining the trend seen in 2022. Nevertheless, cigarettes still constitute a large proportion of sales in the overall tobacco industry. Whilst cigarettes experienced a negative…

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…

In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…

Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2023. The main reason for this trend was high inflation, which drove up living costs and increased cigarette prices. British American Tobacco…

In 2023, cigarettes in Kazakhstan continued to experience negative trends, leading to the ongoing decline in retail volume sales. This was informed by the ongoing gradual decrease in the number of smokers and reduced smoking prevalence, as well as a…

Cigarettes in Japan continued to decline in retail volume terms in 2023, marking the 11th consecutive year of decline. Cigarettes is still the largest tobacco category in Japan, accounting for over half of value sales; however, the decreasing…

Cigarettes saw volume sales decline in Indonesia in 2023. Retail volume sales of legal cigarettes in Indonesia have experienced fluctuation in recent years, with a significant fall in the final year of the review period. While legal cigarette volumes…

With mobility returning to pre-COVID levels, the frequency of consumption occasions has increased. This has led to the fastest volume growth in a decade, primarily driven by India's sizable population of working individuals. As of 2022, according to…

Following slowing growth post-pandemic, volume sales of cigarettes in Hong Kong declined in 2023, in line with a stronger fall in smoking prevalence among the adult population. This downward trend was despite the relaxation of pandemic-related rules,…

In 2023, retail volume sales of cigarettes in China maintained negligible growth. Cigarettes in China is strictly regulated by The State Tobacco Monopoly Administration (STMA). In recent years, cigarette production remained relatively stable. With…

There was some volume growth of cigarettes in Azerbaijan in 2023. While the government has imposed policies to reduced prevalence, including increasing excise taxes, banning advertising and imposing restriction on smoking in public places, smoking…

Cider/perry remained a relatively niche product in terms of volume sales in Vietnam in 2023, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a…

Cider/perry, which is a niche market in the Philippines, continued to see modest, albeit positive growth in volume terms in 2023. The category competes closely with other alcoholic drinks, such as beer and RTDs, which have a more established…

The cider/perry market has benefited significantly from the removal of restrictions imposed to limit the spread of COVID-19. This is due to the fact that cider/perry is most popular through foodservice channels, as well as amongst health conscious…

Cider/perry gained momentum during the COVID-19 pandemic when local consumers stayed home due to fears around contagion. However, Taiwan reopened its national border in 2023, and with a resumption of travel and more opportunities to socialise outside…

Despite the easing of restrictions on nightlife businesses, the on-trade consumption of cider/perry failed to return to growth in 2022. However, the strongest volume decline was seen by the off-trade channel. Historically, much of the consumption of…

There was high global inflation in 2022 due to various factors including the fallout from the pandemic and importantly Russia's invasion of Ukraine. This in turn led to an increase in the cost of raw materials. In particular packaging costs…

Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia,…