Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Volume sales in sports drinks are being suppressed by unit price hikes for a second consecutive year. Whilst the post-pandemic landscape supports sales of sports drinks in theory, the inflationary environment is creating challenges. Within this…
Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.
In 2023, off-trade volume and current value sales of sports drinks are set to record growth compared with 2022, due to an extremely hot summer. According to the Japan Meteorological Agency, the national average temperature from June to August was the…
Sports drinks in Indonesia enjoyed positive growth in terms of overall off-trade volume sales 2023, albeit it at a slower pace than was recorded in 2022. At the same time, off-trade sales of sports drinks remained considerably lower than pre-pandemic…
With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…
In 2023, off-trade volume sales of sports drinks in Hong Kong experienced a full recovery to pre-pandemic following the lifting of COVID-19 restrictions in late 2022. With the resumption of sports and exercise routines, consumers increasingly turned…
Sports drinks in China saw significant off-trade volume and current value growth in 2021 and 2022, and growth continued in 2023, although at slower rates. This dynamism was due to comprehensive consumer education on the hydration benefits of…
The market for spirts in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which forced many consumers to…
Vodka remains the largest category among spirits in Uzbekistan, occupying up to 95% of the spirits market by volume, making its dynamics crucial to the overall spirits market. In 2023, vodka posted negative trends in both production and sales.…
Volume sales of spirits in the Philippines registered positive growth in 2023. This was within the context of a gradually improving economy, which had a positive impact on disposable incomes. Gin and rum remained the most important product areas in…
The increase in the global oil price has had a notable impact on the price of spirits, particularly imported products. This is due to the pricing domino effect caused by related increases in production costs, shipping expenses, and packaging costs…
A decline in volume sales of spirits in Taiwan in 2023 reflected inflationary spikes, which led to increasing costs and workforce, shipping, logistics and inventory issues. The cost of spirits is relatively high compared with other alcoholic drinks…
Sprits in South Korea recorded a total volume decline in 2023. However, not all categories faced a negative performance. For instance, whiskies demonstrated robust growth, notably influenced by the behaviours of Generation Z of legal drinking age,…
In 2022, enthusiastic bar-goers drove strong on-trade volume growth for spirits. The full reopening of nightlife venues drove the growth of Singapore’s bar and cocktail scene, as businesses saw a rise in reservations. Singapore has a world-renowned…
Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…
Sales of spirits rebounded strongly in total volume terms in 2022 although the performances of the different categories varied. For instance, standard vodka as well as standard and premium English gin enjoyed healthy growth in total volume terms in…
Vodka remains a notably sizeable category among spirits, therefore, the dynamics in spirits in general depend on the dynamics in vodka. In 2022, production from branded players continued to increase at a significant pace, driven by the fact the local…
Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home…
Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the…
United Spirits continued to lead the overall market for spirits in India in 2022, being the local representative of global player Diageo Plc. However, the company witnessed a significant decline in volume share during the year, as it shifted its…