Asia Pacific

Flexible plastic is the most widely used pack type in meals and soups packaging in China. This is due to this packaging type being lightweight and durable, making it easy to transport and store, which is particularly important for busy urban…

The two major pack types used for plant-based milk in China are metal beverage cans and brick liquid cartons. The latter continued to gain share over the former in 2023 since brick liquid cartons provide a lightweight, cost-effective and more…

Shelf stable fruit dominates processed fruit and vegetables in China, with glass jars the dominant pack type within shelf stable fruit. Glass jars are popular for offering superior preservation qualities, effectively sealing in freshness, flavour and…

Flexible plastic is the industry standard for the packaging of processed meat and seafood products, as it is seen as a cost-effective way to keep products fresh and safe, with it commonly being used with vacuum packing. This packaging format provides…

Flexible plastic is the dominant pack type for pickled products packaging in China. This is due to flexible plastic packaging offering excellent barrier properties, protecting the pickled products from moisture, oxygen and other external…

E-vapour products recorded another year of strong double-digit current value growth in Indonesia in 2023. The strong growth of e-vapour products in the country was supported by both established brands and new players entering the market, driving the…

Glass jars remained the leading pack type for sweet spreads packaging in China at the end of the review period. This was due to glass jars being highly favoured for their ability to preserve the freshness and flavour of sweet spreads, providing an…

In 2023, legal cigarettes saw a significant decline in volume sales in Indonesia. The Indonesian Government increased the tobacco excise tax (CHT) rate by an average of 10% for cigarettes, 15% for electronic cigarettes and 6% for any other processed…

The market for alcoholic drinks in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted…

Beer in Vietnam witnessed a sharp decline in volume terms in 2023, in contrast to the healthy performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted discretionary spending. With prices of…

Chocolate confectionery in South Korea is expected to see low retail current value growth in 2024, along with marginal retail volume decline. Mixed developments are being seen in 2024, influenced by broader market trends and changing consumer…

Cider/perry remained a relatively niche product in terms of volume sales in Vietnam in 2023, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a…

Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2023. The main reason for this trend was high inflation, which drove up living costs and increased cigarette prices. British American Tobacco…

The continuous pressure of inflation and a weakening of the local currency against the US dollar has increased prices across the category, slowing the post-pandemic retail volume recovery of cigars, cigarillos and smoking tobacco. Local consumers…

Historically, gum experienced long-term stagnation or decline, with even more significant falls in sales seen during the COVID-19 pandemic. However, sales of gum in South Korea saw a resurgence in 2023 following the end of the pandemic, and growth is…

In 2024, ice cream in South Korea is expected to see trends similar to the previous year, with low retail volume growth and more dynamic current value growth. Consumer spending patterns reflect a growing preference for premium and healthier ice cream…

Savoury snacks in South Korea is set to maintain solid growth in both retail volume and current value terms in 2024. With a declining youth population in the country, consumers in their 30s and 40s are driving the popularity of savoury snacks,…

Heated tobacco products saw solid current value growth and moderate retail volume growth in 2023. Compared with cigarettes, the competitive price of heated tobacco benefits the category. In addition, wider availability in convenience stores,…

Snacks in South Korea is set to maintain solid retail current value growth in 2024, affected by multiple influences. Inflation, along with the rising costs of raw materials and labour, is exerting significant pressure on manufacturers, leading to…

The market for spirts in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which forced many consumers to…

Sugar confectionery in South Korea saw solid retail volume and current value growth in 2023, and this trend is expected to be maintained in 2024. Standard mints is set to see one of the strongest growth rates in sugar confectionery in South Korea in…

Sweet biscuits, snack bars and fruit snacks in South Korea is set to maintain retail volume and current value growth in 2024, with growth anticipated for all the main categories. In particular, remarkable growth is expected for cereal bars and…

In 2023, cigarettes faced intense competition from e-vapour products as younger adults of legal smoking age switched to the latter, which they perceived as more affordable, with lower nicotine levels and a variety of flavour options available across…

Positive growth was seen in tobacco in Myanmar in 2023 as official retail volume sales of cigarettes continued to rise. However, much tobacco use stems from informal sales of betel quids and hand-rolled cheroots, as well as illicit sales of smuggled…

In 2023, Sri Lanka's tobacco sector faced substantial challenges due to significant price hikes for cigarettes amid economic recession and import restrictions. These factors led to a marked decline in smoking rates, especially among lower…

Unlike beer and spirits, the market for wine in Vietnam managed to register positive growth in total volume terms in 2023, despite the ongoing inflationary environment. This was partly due to the fact that key consumers of wine are middle- and…

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

In 2023, sales of alcoholic drinks in Bangladesh have increased significantly, driven by a rise in local consumption alongside foreign customers. Previously, only foreigners partook, but shifting social values and norms have seen more locals adopting…

In 2023, Cambodia's alcoholic drinks industry, particularly beer, has been thriving amidst a growing economy. Beer remains a favourite among Cambodians, with both local and international brands enjoying widespread popularity. Consumers spent around…

Alcoholic drinks in Hong Kong continued to record a positive performance in 2023 via both on-trade and off-trade channels, yet the expected pace of recovery lagged compared to the previous year’s estimates, impacted by a sluggish local economy.…

Beer in Hong Kong recorded solid volume growth in 2023 through both off-trade and on-trade channels, fuelled by the gradual recovery of the economy and an increase in the number of large public events and gatherings being hosted following the easing…

Following the removal of pandemic restrictions, demand for cider/perry in Hong Kong continued to improve in 2023 due to the strong performance of off-trade in the city. In addition, the sustained openings of on-trade outlets led to a marginal…

In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…

In 2023, cigarettes in Uzbekistan witnessed significant developments. Total smoking prevalence in terms of cigarettes rose in 2022-2023. This was due to a significant increase in smoking prevalence among adult males, as the rate among adult females…

In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…

Within cigars, cigarillos and smoking tobacco in Uzbekistan, pipe tobacco remained the only significant category at the end of the review period. Smoking a pipe remains a very common and traditional activity in Uzbekistan. Despite government…

RTDs in Hong Kong recorded significant on-trade volume growth as pandemic restrictions were fully removed in early 2023, leading to an increasing number of consumers visiting bars and clubs to socialise. At-home parties also remained popular as a…

There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…

Smokeless tobacco, e-vapour products and heated tobacco in Uzbekistan continued to see development at the end of the review period. E-vapour products, a new category in Uzbekistan created in the early review period, gradually emerged and gained…

Total volume sales of spirits in Hong Kong continued to rise in 2023, as tourists and expatriates gradually returned to the city, while an increase in the number of banquets hosted and public festivals, concerts, and events helped to drive up demand.…

Overall, it was a mixed picture for tobacco in Pakistan in 2023.

Cigarettes continued to dominate tobacco in Uzbekistan at the end of the review period. However, in 2023, cigarettes saw a decline in legal retail volume sales, compared to the previous year. Despite the increase in smoking prevalence, which was…

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…

Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…

Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…

Overall demand for wine in Hong Kong continued to grow in 2023, supported by the steady recovery of the on-trade channel amid increased frequency of social events, gatherings and banquets. The city’s reopening was the catalyst for many local…

Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…

Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.

Since 2022, chocolate confectionery in Japan has seen a steady rise in the unit price per kilogram, and this trend is anticipated to persist in 2024. Increasing prices are largely attributed to the premiumisation of confectionery, which began around…

Gum in Japan is set to see a second year of slight retail volume growth and stronger current value growth in 2024, in a rebound after a period of decline in volume terms. At the beginning of the COVID-19 outbreak, chewing gum (the dominant category)…