Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
In 2023, hot drinks is thriving in Bangladesh, especially tea and coffee. Despite a minimal price rise compared to other products, coffee has experienced some inflation. Supplementary drinks face reduced consumption among low and middle-income…
The performance of hot drinks in Kazakhstan continues to be determined by the most popular hot drink, tea. Loose black tea, which holds the largest market share in both volume and value terms, continued to see stable volume sales in 2023; however,…
Juice is traditionally seen as a healthy beverage in Thailand due to its high vitamin content. As such, off-trade volume sales saw healthy growth in 2023, continuing the trend of the previous year. Reconstituted 100% juice saw a particularly strong…
All categories of large cooking appliances witnessed retail volume increases in 2023, although there were divergences in terms of the pace of growth. In retail volume terms, built-in models continued to dominate large cooking appliances in the…
Large cooking appliances remains in a negative volume slump in 2023, with relatively weak value growth. Large cooking appliances tend to have long lifecycles, with fewer upgrades than seen in many other consumer appliances categories. As such, sales…
Retail demand for ready meals has improved in 2023 following several years of decline in Singapore, as local consumers are attempting to adjust to spending increasing time outside of the home. Therefore, demand is being driven by convenience factors.…
A microwave oven is a key appliance for consumers who demand convenience cooking appliances. Following a strong, but relatively limited, drop in retail volume sales in 2020, caused by COVID-19 pandemic-related strict lockdowns and restricted retail…
Retail volume sales in microwaves are sliding into negative declines, which are expected to continue over the forecast period. Previously, we had seen decent volume growth in microwaves, thanks to players offering more affordable and value-for-money…
In 2023, other hot drinks is expected to record positive volume growth with a slight decline in price growth in comparison with 2022. The category continues to be driven by rising demand amongst children and younger consumers. It remains a small…
The demand for personal care appliances continued to grow through small lower-priced-brands or unbranded products at the end of the review period. Regardless of the brand name, if consumers find a product that can perform the job, such as for hair…
Sales in personal care appliances are supported by rising incomes and standards of living in Vietnam, leading to consumers paying more attention to their appearances. Social media trends are also influencing sales, both in urban areas and reaching…
Limited taxation adds to Vanuatu’s economic freedom. However, competing factions destabilise the political landscape. Exposure to tourism will lead to output underperformance versus peers in the short term, whilst large agricultural activities also…
While many consumers continued to face financial pressures at the end of the review period, customisation gained importance as higher-income consumers wanted personalised products that fit with their design and aesthetic requirements. Thus,…
Sales in refrigeration appliances have crept back into small positive volume growth, after the category’s previous years of slumps. This is in part attributed to the hot summer season in Vietnam, driving demand for refrigeration appliances which…
Off-trade sales of RTD coffee registered positive growth in volume terms, driven by the resumption of active, on-the-go lifestyles, including the return of consumers to their physical workplaces. RTD coffee is widely associated with consumption…
RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also…
Convenience continues to be the key driver for sauces, dips and condiments as local consumers are looking for ways to save time on the preparation of meals due to increasingly hectic lifestyles. Notably, complex dishes that require a wide array of…
The demand for small cooking appliances continued to rise in 2023, bolstered by the healthy cooking and eating trends in the Philippines. The COVID-19 experience emphasised the need to focus on health and wellbeing. With many Filipinos still spending…
Volume growth in small cooking appliances remains stable, albeit at slowing growth rates than seen over the past few years as the category becomes more mature. Air-fryers continue to be popular, with both urban and rural consumers, as such appliances…
In 2023, soft drinks in Bangladesh faces challenges due to a significant price hike since September 2022, exacerbated by escalating water costs. The proposed turnover tax, deemed a potential growth deterrent by experts, also poses a threat to the…
Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…
Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…
The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…
In 2023, tea is expected to register further moderate volume growth with a slight decline in price growth in comparison with 2022. The tea culture is strongly developed in Kazakhstan and tea remains the most consumed hot drink by far due to the…
Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…
Sales in vacuum cleaners are supported by consumers’ rising standards of hygiene within the home. This is particularly notable in big cities, due to urban air pollution levels. It is noted that PM2.5 dust is a concern for consumers living in the big…
Discounting activities, consumers’ busier lifestyles and demand for more convenient, practical cooking solutions, especially amongst middle to upper income consumers, spurred growth in cooking ingredients and meals in Indonesia in 2023. Considerable…
The edible oils category experienced another year of decline in 2023, both in volume and value terms, following contraction in the previous year. The fact that the CPO (crude palm oil) price had not yet fallen was a key reason for this performance.…
The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…
Sauces, dips and condiments saw another year of growth in both retail volume and retail value terms in 2023. Sauces remains the biggest contributor to the category’s development, specifically soy sauce products. The foodservice channel experienced…
In 2023, the sweet spreads category experienced another year of positive growth, both in volume and value terms. Jam and preserves and especially nut and seed based spreads put in strong performances during the year. One of the main factors behind…
In Malaysia, the perception of air purifiers is transitioning from a luxury to a necessity, despite their higher-than-average unit prices. 2023 saw volume sales continue to rise, thanks to a pandemic-induced heightened awareness about the importance…
Bottled water continued to thrive in 2023, registering growth in both volume and value terms, with a slowing increase in unit prices in the year. Key growth drivers include the ongoing concern about the poor quality of tap water in many parts of the…
Carbonates continued to experience volume growth in 2023, maintaining its steady upward trend. Growth can be attributed to several factors, including population expansion, especially among the younger demographic, increased per capita consumption due…
Concentrates is not a popular drink in Kazakhstan, with limited and stagnant value sales in 2023. Powder concentrates dominate and consumption is mainly supported by baby boomers who associate powder concentrates with communist times and in…
The lifting of restrictions in 2022 has reshaped the Malaysian consumer landscape, with local consumers no longer confined to their homes. The newfound freedom has boosted spending in sectors such as tourism and food service, detracting from consumer…
Demand for dishwashers in Malaysia has been heavily influenced by the reduced presence of expatriates, who traditionally constituted a significant customer segment for this appliance. The adoption of remote working policies by businesses, both local…
Energy drinks remained the most dynamic area in soft drinks; however, growth has slowed in 2023 due to gradual market saturation and media coverage of the potential health risks associated with these drinks. Furthermore, there has been increased…
The market for food preparation appliances in Malaysia saw a slight dip in terms of overall volume sales in 2023, following positive trends established in previous years. The fall was curbed by a sustained interest in cooking at home, particularly…
Post-pandemic the demand for home laundry appliances has been declining in Malaysia, following a pandemic-era trend of increased investment in such products amid a notable shift towards enhancing home comfort. With travel and holiday plans curtailed,…
Juice continued to show positive volume growth in 2023 thanks to slowed unit price growth and the popularity of juice drinks. Juice drinks are more affordable than 100% juice or nectars, and they are generally perceived to be less sugary drinks that…
Large cooking appliances in Malaysia, after experiencing a decline during the pandemic due to economic contractions and increased home seclusion, began to show signs of recovery in 2021. Although the pandemic led to reduced disposable incomes and a…
The Malaysian market for microwaves saw a decline in retail volume sales in 2023, continuing from 2022’s dip that followed a period of growth from 2019 to 2021. The decline is partly due to a reduced need for new or replacement microwaves after a…
Oral care appliances continued dominate retail volume sales of personal care appliances in Malaysia in 2023 and also posted the most dynamic growth. Heightened hygiene awareness, a by-product of the pandemic's influence, has seen many consumers…
Post-pandemic the demand for refrigeration appliances has dropped in Malaysia, largely thanks to the decrease in purchases of freestanding fridge freezers, a segment that had previously seen significant growth. The decrease was a result of a…
RTD coffee saw further double-digit volume growth in 2023 thanks to lower unit price growth than in 2022 as inflation declined in the year, and the widespread presence of affordable brands such as Lotte and MacCoffee. The growing coffee culture and…
RTD tea is a popular soft drink in Kazakhstan and continued to experience double-digit growth in both volume and value terms with accelerated growth in comparison with 2022 as unit price increases slowed in the year. The popularity of RTD tea can be…
In Malaysia, the market for small cooking appliances recorded a slight decline in terms of overall volume sales growth in 2023. The trend towards multifunctional and space-saving cooking devices like rice cookers, has been sustained, as these…
Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic,…
Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.