Asia Pacific

Personal luxury is set to see current value growth of 11% in 2023 to reach MYR8.4 billion, supported by strong performances from leading brand providers, such as Louis Vuitton Malaysia Sdn Bhd, Hermes Retail (M) Sdn Bhd and Richemont Luxury Malaysia…

Personal luxury retail sales increased by 14% in current value terms to reach THB83 billion in 2023, taking them above 2019 levels for the first time since the pandemic arrived in Thailand. The category performance was supported by growth recorded by…

Personal luxury retail current value sales increased by 11% in 2023 to total PHP198.2 billion, supported by the performances of leading brand owners, such as LVMH Moët Hennessy Louis Vuitton SA, Kering SA and Rolex SA. Growth was fuelled by…

Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…

Value sales of premium and luxury cars are set to rise by 5% in current terms to total MYR13.4 billion in 2023. Growth is being supported by elevated demand from more affluent consumers who are continuing to invest in new vehicles despite the…

Premium and luxury cars saw a particularly dynamic sales rebound in 2022, following the declines registered during the pandemic. Sales were up 40% in current value and 27% in volume terms in 2022, meaning that they had recovered to their pre-pandemic…

Retail current value sales of premium and luxury cars rose by 29% in 2023 to reach PHP38.2 billion. Higher demand came from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the…

The sports nutrition category in Uzbekistan is experiencing rather modest growth in 2023, spurred by recovery from the challenges faced in the COVID-19 pandemic period. The trend towards the adoption of healthy lifestyles has fuelled attendance at…

In general, there is low consumer awareness of the health advantages to be obtained from a regular intake of vitamins. Uzbek consumers very rarely purchase vitamins, believing them to be easily obtainable from daily meals, as well as vegetables and…

Wound care is one of the least dynamic and saturated categories in consumer health in Uzbekistan, with retail volume and current value sales slowing in 2023. The category is dominated by budget offerings, including sticking plasters and tapes.…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in…

Mandalay and Monywa are Myanmar’s most economically vibrant cities, benefiting from higher productivity levels and more extensive digitalisation as compared to other cities in the country. Meanwhile, Yangon holds the highest potential for future…

Turkmenistan’s authoritarian tendencies have repressed economic freedom, although state finances remain solid. Economic growth has slowed and is highly dependent on hydrocarbons, but infrastructure investment should be supportive in the short run.…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…

In 2022, Pakistan’s urban landscape witnessed significant developments, with Karachi maintaining its position as the most populous city, driven by net migration and a growing urban population trend. Peshawar emerged as a digital hub, boasting high…

Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…

Dhaka and Khulna are Bangladesh’s most economically vibrant cities. Moreover, Dhaka holds the highest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, global economic slowdown,…

Malaysia is projected to experience robust income growth, with the country expected to achieve high-income status between 2024 and 2028, according to World Bank estimates. In 2027, individuals aged 30-34 are forecast to maintain the highest per…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in…

Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…

Consumer demand has been shifting from manufactured goods back towards services. As a result, value sales of experiential luxury increased by 36% to amount to TWD6.3 billion in 2023, boosted by wealthier individuals resuming normal activity, such as…

Value sales of fine wines/champagne and spirits grew by 7% to total TWD20.8 billion in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Enjoying a drink with friends remains a priority leisure activity,…

Myanmar's per capita income is expected to see a modest increase. Middle Youth will continue to shape luxury spending trends. However, income inequality is set to rise to extremely high levels in global terms. Social class A is poised for rapid…

Despite slower income growth from 2022 to 2027, Singapore will maintain one of the highest per capita income levels in the region. The prevalence of sectors such as finance, tech, healthcare and research are set to continue to sustain higher income…

Retail value sales of luxury goods in Taiwan grew by 9% in 2023 in current terms to amount to TWD502.9 billion. Development was still widely defined by a return to more normal consumer behaviour in terms of working, shopping, and spending on luxury…

Personal luxury retail value sales rose by 8% in 2023, to total TWD281.3 billion, supporting growth for leading brand providers such as Kering SA and Richemont Asia Pacific Ltd. 2023 sales growth was fuelled by individuals deciding to invest in…

Value sales of premium and luxury cars went up by 8% to total TWD194.5 billion in 2023, due to increased demand from high-income consumers, who proved to be steadfast in their purchases despite macroeconomic headwinds. Demand for premium and luxury…

The number of households is set to increase moderately in Bangladesh over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was impacted by a 7.7% inflation rate, increasing living expenses. The…

The per capita consumption of chocolate confectionery in India in 2023 is only 7% of consumption in the US and 10% of consumption in the UK. Generally, chocolate confectionery in India has limited mind space association, primarily focused on gifting,…

The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…

The number of households in Taiwan is set to increase slightly over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by inflation, which increased living costs. The fastest household…

The number of households in Thailand is set to increase moderately over 2022-2027, with singletons remaining the leading household type. In 2022, household spending was affected by inflation, standing at 6.1%, and increasing living costs. The fastest…

2022 was exceptional for ice cream, with year-on-year value growth of 38% compared to 2021. This was because of extreme hot weather combined with pent-up demand. According to IMD (Indian Metrological Department), India had one of the hottest summers…

According to Euromonitor International’s Economies and Consumer data for India, the percentage of households with access to the internet has increased from 29.2% in 2019 to 45.3% in 2023. With greater access to the internet, there has been a marked…

Snacks in India experienced strong double-digit value growth in 2022 supported by the strong performances of ice cream and chocolate confectionery. Post-pandemic, pent-up demand combined with the extended summer season drove the growth of ice cream,…

In a category saturated with toffees, caramels and nougat, boiled sweets and mints in India, pastilles, gummies, jellies, and chews bring a novelty factor in terms of product format, healthier alternative perspective and interesting flavours. Falero,…

Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…

Folding cartons are commonly used in the packaging of dried baby food products in the Philippines as they offer a combination of functionality, safety and marketing appeal that meets the specific needs in this category. Folding cartons provide a…

While the impact of the COVID-19 pandemic was positive for many packaged food categories, this did not apply to confectionery as sales in the category came under massive pressure during 2020, which continued, to some extent, in 2021. While all the…

Condensed milk is popular in the Philippines due to its versatility and cultural significance. It is a staple ingredient in many traditional Filipino desserts and beverages, such as halo-halo, leche flan or coffee. Condensed milk is often used as a…

In a humid tropical climate like the Philippines, where moisture and temperature fluctuations can degrade food quality, maintaining product freshness is of paramount importance. Aluminium/plastic pouches and folding cartons are popular packaging…

Earlier in the review period, prior to the pandemic, plant-based milk – the only product in plant-based dairy currently with visible sales – had been seeing strong growth, especially the dominant product type of soy milk, as many Filipinos were…

Frozen processed potatoes, the only frozen products with visible sales in the overall processed fruit and vegetables category, are packaged only in flexible plastic. This is because this pack type provides an airtight seal that helps maintain the…

The various COVID-19 measures and restrictions introduced during the pandemic resulted in very strong growth in sales of processed meat and seafood in 2020. In addition to the requirement for consumers to stay indoors for much of the time during the…

Sauces, dips and condiments as a whole as well as most of the product areas within it saw a spike in demand in 2020, when the pandemic hit the country, followed by slowing growth in both 2021 and 2022, albeit generally only moving back into line with…

Glass jars, PET jars and thin wall plastic containers are the most commonly used pack types in chocolate spreads due to a combination of practicality and consumer preferences. Glass jars provide an attractive and sturdy packaging option that…

The decline in baby food packaging in Singapore in 2022 was attributed to changing consumer preferences and feeding practices. Singaporean parents are increasingly opting for homemade and organic baby food options, driven by concerns for their…

Aside from during the pandemic, when consumers had more time to make their own baby food due to lockdowns and work-from-home mandates, dried baby food has been gaining popularity in Thailand. This is due to coming in a variety of flavours and…

The ongoing positive growth recorded by chocolate confectionery packaging in Singapore towards the end of the review period was attributed to these products remaining popular among local consumers as indulgent treats and gifts, contributing to…

The packaging unit volumes in confectionery declined in 2020, as the COVID-19 pandemic sharpened the focus of Thai consumers on the importance of maintaining a healthy diet for general wellbeing and a strong immune system. In addition, COVID-19…