Asia Pacific

The number of households is set to increase moderately in India over 2022-2027, as couples with children remain the dominant household type. The fastest household expenditure growth is set to be recorded by couples without children households, with…

With Hong Kong’s economy reopening, consumer spending and income growth are expected to accelerate. However, elevated prices lead to more cautious consumer behaviour, while income inequalities persist at high levels, with wealth concentrated among a…

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

With India’s strong economic development, consumer spending and incomes are expected to grow at a comparatively faster pace. However, elevated prices will continue to pressure the vast low-income class, while income inequalities will continue to…

With mobility returning to pre-COVID levels, the frequency of consumption occasions has increased. This has led to the fastest volume growth in a decade, primarily driven by India's sizable population of working individuals. As of 2022, according to…

Manufacturers express deep dissatisfaction with the current taxation of cigars and cigarillos, which equates them to cigarettes. Manufacturers argue that these products are considered luxuries and are less addictive, with most consumers not inhaling…

Desktops and laptops in China are expected to witness a decline in retail volume sales in 2023, due to several factors. The prevailing economic downturn, coupled with high inflation, has resulted in reduced disposable incomes for consumers, impacting…

In 2023, consumer electronics in China is set to experience another year of overall decline as the country stumbles into its long-due post-COVID-19 recovery. The good news for consumer electronics manufacturers is that supply side constraints have…

Headphones is the winner in consumer electronics in China in 2023, with the key subcategory of TWS earbuds seeing healthy volume sales after its double-digit slump in 2022. That said, growth is still smaller than seen in previous years, due to…

Home audio and cinema in China is experiencing a downturn in 2023, following a temporary respite observed in 2020 during the pandemic lockdowns. The previous pandemic measures prompted financially affluent Chinese consumers to invest in sophisticated…

In 2023, the LCD TV market in China is poised to experience a decline in both sales value and volume. The demand for LCD TVs has exhibited a softening trend, with consumers expressing diminished intentions to make new purchases of LCD TVs. This shift…

Imaging devices remains in volume declines in 2023. On one hand, the category has gradually recovered from the impacts of chip shortage and supply chain disruptions, as a result of the global pandemic, which have since steadily returned to normal. On…

With advances in technology regarding multi-functional in-vehicle systems, the improvement of industrial policies, and consumers’ increasing demand for in-car entertainment equipment, the penetration of pre-installed in-car entertainment has grown,…

Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million…

Portable players continues to see weak demand overall and remain in a negative figure slump, albeit volume sales have improved from the steep declines seen in 2022. Overall, the advances in technology seen in multifunctional consumer electronics such…

The Indian government took measures to prohibit direct and indirect advertising of tobacco products, including smokeless tobacco, following its ratification of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) and the…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

Wearable electronics is seeing small positive volume sales in 2023. 2022 was a hard year for almost all consumer electronic categories in China, as the government’s tightened pandemic control measures, thus limiting economic activities. Wearable…

The regional toys and games market was negatively impacted in 2022 by the downturn in sales in China due to surging case numbers of the Omicron variant of COVID-19. A sales decline in Japan, following two years of strong growth during the pandemic,…

Strong population growth in Cambodia up to 2040 will be driven solely by natural increase. Falling birth rates and increasing longevity mean that the ageing trend will quicken, however Cambodia will remain one of the youngest regional countries.…

The number of households is set to increase moderately in Singapore over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 6.1%, elevating living costs.…

The number of households is set to increase moderately in Indonesia, with couples with children remaining the dominant household type by 2027. The fastest household expenditure growth is set to be recorded by couples without children households, yet…

Retail volume sales of computers and peripherals registered a dramatic slump in 2023, in contrast to the positive performances of the previous two years. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears…

Retail volume sales of consumer electronics continued to fall in 2023, with the rate of decline accelerating compared to the previous year. This was mainly the result of a slump in demand for computer and peripherals, although almost all other…

Retail volume sales of headphones continued to decline in 2023, despite the increasingly important role they play in consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of entertainment, they can also…

Home audio and cinema continued to decline in retail volume and current value terms in 2023, a course that looks set to persist into the forecast period. Products such as hi-fi systems are seen as unnecessary for most Taiwanese, and increasingly…

Retail volume sales of home video, which is dominated by LCD TVs, saw a decline in 2023, in contrast to the modest growth seen in the previous year. Households were reluctant to spend their hard-earned money on higher-priced consumer electronics, as…

Retail volume sales of imaging devices suffered a further decline in 2023, continuing the trend of the review period. This was due to the waning fortunes of digital cameras, which were severely challenged by continuous advancements in smartphone…

In-car entertainment continued its downward spiral in 2023, a trend that is set to continue throughout the entire forecast period. In-car navigation saw the most significant decline in sales in retail volume terms, largely due to the deepening…

Retail volume sales of mobile phones continued to decline in 2023. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll on consumer confidence.…

Wireless speakers continued to drive growth in portable players in 2023, being the only product area to have recorded a positive increase in sales in retail volume terms. Compact, portable and affordable, as well as being compatible with “on-the-go”…

Wearable electronics continued to see a healthy performance in retail volume terms in 2023, supported by increased purchases of activity watches and smart wearables. Prevailing health and wellness trends and the high levels of convenience and…

Economic freedom in Japan continues to benefit the private sector, as does limited corruption, but fiscal health remains weak. Unemployment is low, but the economy faces external forces that are weakening its performance. Ageing and depopulation…

The foodservice channel has seen something of rollercoaster in China in recent years. First came a significant decline in 2020, when COVID-19 first hit the country. This was followed by a strong recovery in 2021, when China seemed to have the…

Singapore’s economic freedom is the best in the world, although civil liberties are restricted and corruption is on the rise. Economic momentum is slowing and the external sector is susceptible to global cyclical changes, but inflation is well…

In 2023, baby food is performing well and returning to normal after the disturbances caused by the COVID-19 pandemic since 2020. The main reason for this is due to the fast rebound of the domestic economy, as well as ongoing urbanisation. Likewise,…

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…

Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…

Computer sales in Hong Kong continue to fall in 2023, as after-effects from the pandemic continue to impact logistics, such as shipping and manufacturing. Added to which, due to lower consumers spending confidence, companies continue to witness…

2023 is a challenging year for consumer electronics, due to a combination of plateauing growth in several key categories – namely, computers, in-home consumer electronics, and smartphones, as well as a sluggish overall sales rebound following the…

Headphones is the other category enjoying healthy volume growth, thanks to the ongoing popularity of TWS earbuds – which continues to trend thanks to a growing range of brands, across price points, being launched. Consumers can thus pick and choose…

The reopening of society after the end of the pandemic restrictions means that consumers are returning to out-of-home entertainment and thus have a lesser need for in-home entertainment setups, such as home cinema and audio. Indeed, this has led to…

Televisions is the star category of home video, seeing small positive volume sales which elevate the performance of the category as a whole. This comes midst market saturation and consumers’ preference for substitute products – such as monitors used…

Digital camcorders are seeing positive volume growth in 2023, thanks to the return of out-of-home lifestyles and travel, whereby consumers enjoy recording their adventures. On the other hand, digital cameras continue to face competition from…

In-car entertainment is in an overall structural decline, due to rising competition and cannibalisation from multifunctional devices such as smartphones. An added factor here is the decline in the number of registered private cars. This trend is…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Japan.

Mobile phone sales remain in a slump, due to ongoing supply chain issues following on from the event of the pandemic. Indeed, a decline in shipping supply is noted for the local territory, which is attributed to the local market being slow to adapt…

Portable players is seeing a healthy performance in 2023, in part thanks to the overall popularity and success of wireless speakers, in addition to the return of gatherings and social occasions out-of-home in the post-pandemic landscape. Indeed, in…

Wearable electronics is the boom category in 2023, seeing excellent volume growth, and with smart wearables as the best-performing category. On the other hand, sales of activity bands continued to plateau. The decline in the popularity of activity…