Asia Pacific

Off-trade sales of RTD coffee registered positive growth in volume terms, driven by the resumption of active, on-the-go lifestyles, including the return of consumers to their physical workplaces. RTD coffee is widely associated with consumption…

RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also…

Convenience continues to be the key driver for sauces, dips and condiments as local consumers are looking for ways to save time on the preparation of meals due to increasingly hectic lifestyles. Notably, complex dishes that require a wide array of…

The demand for small cooking appliances continued to rise in 2023, bolstered by the healthy cooking and eating trends in the Philippines. The COVID-19 experience emphasised the need to focus on health and wellbeing. With many Filipinos still spending…

Volume growth in small cooking appliances remains stable, albeit at slowing growth rates than seen over the past few years as the category becomes more mature. Air-fryers continue to be popular, with both urban and rural consumers, as such appliances…

In 2023, soft drinks in Bangladesh faces challenges due to a significant price hike since September 2022, exacerbated by escalating water costs. The proposed turnover tax, deemed a potential growth deterrent by experts, also poses a threat to the…

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…

In 2023, tea is expected to register further moderate volume growth with a slight decline in price growth in comparison with 2022. The tea culture is strongly developed in Kazakhstan and tea remains the most consumed hot drink by far due to the…

Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…

Sales in vacuum cleaners are supported by consumers’ rising standards of hygiene within the home. This is particularly notable in big cities, due to urban air pollution levels. It is noted that PM2.5 dust is a concern for consumers living in the big…

Discounting activities, consumers’ busier lifestyles and demand for more convenient, practical cooking solutions, especially amongst middle to upper income consumers, spurred growth in cooking ingredients and meals in Indonesia in 2023. Considerable…

The edible oils category experienced another year of decline in 2023, both in volume and value terms, following contraction in the previous year. The fact that the CPO (crude palm oil) price had not yet fallen was a key reason for this performance.…

The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…

Sauces, dips and condiments saw another year of growth in both retail volume and retail value terms in 2023. Sauces remains the biggest contributor to the category’s development, specifically soy sauce products. The foodservice channel experienced…

In 2023, the sweet spreads category experienced another year of positive growth, both in volume and value terms. Jam and preserves and especially nut and seed based spreads put in strong performances during the year. One of the main factors behind…

In Malaysia, the perception of air purifiers is transitioning from a luxury to a necessity, despite their higher-than-average unit prices. 2023 saw volume sales continue to rise, thanks to a pandemic-induced heightened awareness about the importance…

Bottled water continued to thrive in 2023, registering growth in both volume and value terms, with a slowing increase in unit prices in the year. Key growth drivers include the ongoing concern about the poor quality of tap water in many parts of the…

Carbonates continued to experience volume growth in 2023, maintaining its steady upward trend. Growth can be attributed to several factors, including population expansion, especially among the younger demographic, increased per capita consumption due…