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Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Cider has always been a tiny niche in Kazakhstan, with a fragmented presence of brands imported from Russia, Sweden, France, and Lithuania. Due to low consumer awareness and no culture supporting cider, it remains as an occasional alternative to beer…
Domestic mid-priced lager brands like Tiger, Carlsberg Green Pilsner, Heineken and Anchor Smooth enjoyed strong growth in 2022 due to their visibility on retailers’ shelves and wide channel coverage in both the off-trade and on-trade. Consumers…
Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure…
On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in…
2022 proved to be a fairly decent year for alcoholic drinks in Kazakhstan overall, albeit with different drivers supporting or suppressing different categories. Wine was the strongest performer, thanks to the emerging prosecco trend and the fact…