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Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
In 2023, overall skin care saw only low current value growth in South Korea. However, while mass skin care experienced solid growth, premium skin care recorded a second consecutive year of decline. Mass brands exhibited rapid development in terms of…
Premium beauty and personal care maintained solid but slowing current value growth in South Korea in 2023. Within premium beauty and personal care, fragrances, BB/CC creams, hand care, and lipstick demonstrated robust growth, amongst others. These…
Oral care saw even stronger current value growth in South Korea in 2023 than in the previous few years. Consumer awareness of oral hygiene continues to grow, contributing to the healthy growth of the category in this year. Most categories within oral…
Men’s grooming maintained solid current value growth in South Korea in 2023. However, sales of premium men’s deodorants and premium men’s hair care products continued to be negligible, primarily because demand remains within the mass segment in these…
Although growth slowed from the previous year, mass beauty and personal care maintained solid current value growth in South Korea in 2023. Mass colour cosmetics and general purpose body care were amongst the categories that saw healthy growth. Mass…