Asia Pacific

The number of households in Thailand is set to increase moderately over 2022-2027, with singletons remaining the leading household type. In 2022, household spending was affected by inflation, standing at 6.1%, and increasing living costs. The fastest…

The number of households in Taiwan is set to increase slightly over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by inflation, which increased living costs. The fastest household…

The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…

The per capita consumption of chocolate confectionery in India in 2023 is only 7% of consumption in the US and 10% of consumption in the UK. Generally, chocolate confectionery in India has limited mind space association, primarily focused on gifting,…

The number of households is set to increase moderately in Bangladesh over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was impacted by a 7.7% inflation rate, increasing living expenses. The…

Value sales of premium and luxury cars went up by 8% to total TWD194.5 billion in 2023, due to increased demand from high-income consumers, who proved to be steadfast in their purchases despite macroeconomic headwinds. Demand for premium and luxury…

Personal luxury retail value sales rose by 8% in 2023, to total TWD281.3 billion, supporting growth for leading brand providers such as Kering SA and Richemont Asia Pacific Ltd. 2023 sales growth was fuelled by individuals deciding to invest in…

Retail value sales of luxury goods in Taiwan grew by 9% in 2023 in current terms to amount to TWD502.9 billion. Development was still widely defined by a return to more normal consumer behaviour in terms of working, shopping, and spending on luxury…

Despite slower income growth from 2022 to 2027, Singapore will maintain one of the highest per capita income levels in the region. The prevalence of sectors such as finance, tech, healthcare and research are set to continue to sustain higher income…

Myanmar's per capita income is expected to see a modest increase. Middle Youth will continue to shape luxury spending trends. However, income inequality is set to rise to extremely high levels in global terms. Social class A is poised for rapid…

Value sales of fine wines/champagne and spirits grew by 7% to total TWD20.8 billion in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Enjoying a drink with friends remains a priority leisure activity,…

Consumer demand has been shifting from manufactured goods back towards services. As a result, value sales of experiential luxury increased by 36% to amount to TWD6.3 billion in 2023, boosted by wealthier individuals resuming normal activity, such as…

Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in…

Malaysia is projected to experience robust income growth, with the country expected to achieve high-income status between 2024 and 2028, according to World Bank estimates. In 2027, individuals aged 30-34 are forecast to maintain the highest per…

Dhaka and Khulna are Bangladesh’s most economically vibrant cities. Moreover, Dhaka holds the highest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, global economic slowdown,…

Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…

In 2022, Pakistan’s urban landscape witnessed significant developments, with Karachi maintaining its position as the most populous city, driven by net migration and a growing urban population trend. Peshawar emerged as a digital hub, boasting high…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…

Turkmenistan’s authoritarian tendencies have repressed economic freedom, although state finances remain solid. Economic growth has slowed and is highly dependent on hydrocarbons, but infrastructure investment should be supportive in the short run.…