Asia Pacific

Total sweet spreads packaging saw growth in Japan in 2023. Although it saw a minor decline in packaging volumes in 2023, glass jars remained by far the most popular pack type within sweet spreads, accounting for nearly half of total packaging…

Sauces, dips and condiments in Japan saw a decline in total packaging volumes in 2023. Flexible plastic remained one of the leading types of packaging for sauces, dips, and condiments in this year. Although flexible plastic saw a decline in packaging…

In 2023, total processed meat and seafood packaging volumes in Japan saw a second year of decline. Despite seeing a decline in actual volumes, flexible plastic packaging continued to dominate. This reflects the consumer preference for convenience,…

Total processed fruit and vegetables packaging saw a notable decline in 2023. Although actual declines were seen across all pack types, some performed better than others. For instance, despite the fact that it already dominated processed fruit and…

Total plant-based dairy packaging volumes declined in Japan in 2023. Brick liquid cartons also saw a decline in packaging volumes in 2023, but remained the leading pack type for plant-based milk in this year, which is the largest category in…

Total meals and soups packaging volumes declined in 2023. Although flexible plastic packaging also saw falling sales, the decline was below the average for meals and soups, and it continued to account for the highest share of packaging volumes in…

Total dairy packaging retail volumes declined in Japan in 2023. PET bottles remained the most significant pack type in dairy packaging in Japan in 2023, and despite the decline in overall dairy packaging volumes in 2023, PET bottles saw increasing…

Total confectionery packaging volumes in Japan saw a decline in 2023. Although turning to decline in 2023, flexible plastic continued to account for the highest packaging volumes in confectionery in 2023. This is primarily driven by its versatility,…

Total baby food packaging volumes declined in Japan in 2023. Although flexible plastic packaging also saw a decline, it maintained its position as the leading pack type in baby food, just ahead of folding cartons. This can be attributed to several…

Sweet biscuits, snack bars and fruit snacks in Japan is set to see both retail volume and current value growth in 2024. In the midst of rising prices for various products, sweet biscuits is expected to emerge as a standout category in 2024, showing…

Sugar confectionery in Japan is set to see low growth in retail volume terms and more dynamic growth in current value terms in 2024. There is an abundance of Stock Keeping Units (SKUs) in sugar confectionery, with new products and concepts…

Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…

Snacks in Japan witnessed growth in retail current value terms in 2023, yet volume sales in many categories saw a decline due to price increases. The rate of price hikes was notably around 10%, but there were instances where products underwent…

In 2024, savoury snacks in Japan is set to see growth in both retail volume and current value terms. As in 2023, current value increases are expected across many categories due to the impact of price increases, with significant growth anticipated in…

Ice cream in Japan is set to see minimal retail volume growth along with dynamic current value growth in 2024. Amidst rising domestic demand for dairy products, ice cream experienced several price increases during the review period due to stagnant…

Gum in Japan is set to see a second year of slight retail volume growth and stronger current value growth in 2024, in a rebound after a period of decline in volume terms. At the beginning of the COVID-19 outbreak, chewing gum (the dominant category)…

Since 2022, chocolate confectionery in Japan has seen a steady rise in the unit price per kilogram, and this trend is anticipated to persist in 2024. Increasing prices are largely attributed to the premiumisation of confectionery, which began around…

Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.

Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…

Overall demand for wine in Hong Kong continued to grow in 2023, supported by the steady recovery of the on-trade channel amid increased frequency of social events, gatherings and banquets. The city’s reopening was the catalyst for many local…

Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…

Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…

Cigarettes continued to dominate tobacco in Uzbekistan at the end of the review period. However, in 2023, cigarettes saw a decline in legal retail volume sales, compared to the previous year. Despite the increase in smoking prevalence, which was…

Overall, it was a mixed picture for tobacco in Pakistan in 2023.

Total volume sales of spirits in Hong Kong continued to rise in 2023, as tourists and expatriates gradually returned to the city, while an increase in the number of banquets hosted and public festivals, concerts, and events helped to drive up demand.…

There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…

Smokeless tobacco, e-vapour products and heated tobacco in Uzbekistan continued to see development at the end of the review period. E-vapour products, a new category in Uzbekistan created in the early review period, gradually emerged and gained…

RTDs in Hong Kong recorded significant on-trade volume growth as pandemic restrictions were fully removed in early 2023, leading to an increasing number of consumers visiting bars and clubs to socialise. At-home parties also remained popular as a…

Within cigars, cigarillos and smoking tobacco in Uzbekistan, pipe tobacco remained the only significant category at the end of the review period. Smoking a pipe remains a very common and traditional activity in Uzbekistan. Despite government…

In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…

In 2023, cigarettes in Uzbekistan witnessed significant developments. Total smoking prevalence in terms of cigarettes rose in 2022-2023. This was due to a significant increase in smoking prevalence among adult males, as the rate among adult females…

In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…

Following the removal of pandemic restrictions, demand for cider/perry in Hong Kong continued to improve in 2023 due to the strong performance of off-trade in the city. In addition, the sustained openings of on-trade outlets led to a marginal…

Beer in Hong Kong recorded solid volume growth in 2023 through both off-trade and on-trade channels, fuelled by the gradual recovery of the economy and an increase in the number of large public events and gatherings being hosted following the easing…

Alcoholic drinks in Hong Kong continued to record a positive performance in 2023 via both on-trade and off-trade channels, yet the expected pace of recovery lagged compared to the previous year’s estimates, impacted by a sluggish local economy.…

In 2023, Cambodia's alcoholic drinks industry, particularly beer, has been thriving amidst a growing economy. Beer remains a favourite among Cambodians, with both local and international brands enjoying widespread popularity. Consumers spent around…

In 2023, sales of alcoholic drinks in Bangladesh have increased significantly, driven by a rise in local consumption alongside foreign customers. Previously, only foreigners partook, but shifting social values and norms have seen more locals adopting…

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

Unlike beer and spirits, the market for wine in Vietnam managed to register positive growth in total volume terms in 2023, despite the ongoing inflationary environment. This was partly due to the fact that key consumers of wine are middle- and…

In 2023, Sri Lanka's tobacco sector faced substantial challenges due to significant price hikes for cigarettes amid economic recession and import restrictions. These factors led to a marked decline in smoking rates, especially among lower…

Positive growth was seen in tobacco in Myanmar in 2023 as official retail volume sales of cigarettes continued to rise. However, much tobacco use stems from informal sales of betel quids and hand-rolled cheroots, as well as illicit sales of smuggled…

In 2023, cigarettes faced intense competition from e-vapour products as younger adults of legal smoking age switched to the latter, which they perceived as more affordable, with lower nicotine levels and a variety of flavour options available across…

Sweet biscuits, snack bars and fruit snacks in South Korea is set to maintain retail volume and current value growth in 2024, with growth anticipated for all the main categories. In particular, remarkable growth is expected for cereal bars and…

Sugar confectionery in South Korea saw solid retail volume and current value growth in 2023, and this trend is expected to be maintained in 2024. Standard mints is set to see one of the strongest growth rates in sugar confectionery in South Korea in…

The market for spirts in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which forced many consumers to…

Snacks in South Korea is set to maintain solid retail current value growth in 2024, affected by multiple influences. Inflation, along with the rising costs of raw materials and labour, is exerting significant pressure on manufacturers, leading to…

Heated tobacco products saw solid current value growth and moderate retail volume growth in 2023. Compared with cigarettes, the competitive price of heated tobacco benefits the category. In addition, wider availability in convenience stores,…

Savoury snacks in South Korea is set to maintain solid growth in both retail volume and current value terms in 2024. With a declining youth population in the country, consumers in their 30s and 40s are driving the popularity of savoury snacks,…

In 2024, ice cream in South Korea is expected to see trends similar to the previous year, with low retail volume growth and more dynamic current value growth. Consumer spending patterns reflect a growing preference for premium and healthier ice cream…