Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
The volume of passengers travelling by air surpassed pre-COVID-19 levels in 2023. This was due to the easing of pandemic-related restrictions, which encouraged consumers to revive any travel plans that had been put on hold during the pandemic.…
During the review period, low-cost carriers experienced a more significant increase in both sales value and the number of passengers compared to full-service carriers. This growth can be primarily attributed to the more rapid recovery of domestic…
Booking in China has seen a rapid shift from offline to online sales, as the country has one of the highest internet penetration rates in the world, and local consumers are accustomed to booking travel online. However, 2023 is set to see a temporary…
Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…
On the back of a competitive pricing structure, the facility to cross-compare, and a seamless customer journey, travel bookings via online channels have gained further momentum, which is set to take the penetration of online travel bookings to 47% in…
Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…
COVID-19 has changed various elements in businesses, from the implementation of working from home, to the normalisation of online meetings, and paperless applications and approvals. With such momentum, this has also triggered an acceleration of the…
Tourism Malaysia is looking for new ways to expand its reach and entice more travellers to book a holiday in the country. For example, Tourism Malaysia collaborated with Indonesian travel platform Traveloka on a smart partnership campaign to promote…
Business travel is experiencing a significant rebound in 2023, driven by the recovery of MICE events (Meetings, Incentives, Conferences, and Exhibitions), and complemented by sustainable initiatives. The return of well-known international events in…
Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…