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Asia Pacific

Understand the cultural and socioeconomic influences that shape i...

Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.

Country Report

Travel in Japan

Sep 2023

Japan finally eased its various regulations around COVID-19 in 2023. This has had a significant impact on the travel industry in 2023, not only in terms of deregulation, but also in terms of changes in consumers’ perception of and behaviour towards…

USD 2,450
Country Report

Travel in Malaysia

Sep 2023

Travel in Malaysia continues on a strong path to recovery boosted by the end of the pandemic and a strong desire to travel again. There has been a significant increase in international travel thanks to the lifting of restrictions and COVID-19 related…

USD 2,450
Country Report

Travel in Thailand

Sep 2023

As of 1 October 2022, Thailand fully lifted all pandemic-related border requirements. To enter the country, international travellers no longer needed to show proof of vaccination, or a negative COVID-19 test. This resulted in a strong recovery for…

USD 2,450
Country Report

Travel in Vietnam

Sep 2023

Travel in Vietnam is being supported by the revival of tourism following the era of the pandemic when such activities and industries were curtailed. In 2023, Deputy Minister Hoang Dao Cuong signed Decision No. 405/QD-BVHTTDL, which issued the…

USD 2,450
Country Report

Airlines in South Korea

Sep 2023

Air Premier is an airline which initially launched in 2017. Unlike full service and low cost carriers, Air Premier is positioned as a "hybrid airline". Full service carriers are known to offer various airfares, but tend to be perceived as premium,…

USD 1,195
Country Report

Airlines in Taiwan

Sep 2023

The volume of people travelling by air more than doubled in 2023, supported by the relaxation of border control measures, both within Taiwan and neighbouring Asian countries. With air travel having been off-limits during the pandemic, there was a…

USD 1,195
Country Report

Booking in South Korea

Sep 2023

Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…

USD 1,195
Country Report

Booking in Taiwan

Sep 2023

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers,…

USD 1,195
Country Report

Lodging (Destination) in South Korea

Sep 2023

As in previous years, an increasing number of hotels new to South Korea are emerging. Among them, some are international brands, some are the expansion of established brands, while others are domestic names.

USD 1,195
Country Report

Lodging (Destination) in Taiwan

Sep 2023

Hotels in Taiwan continued to bounce back in 2023, although the number of room nights remained below pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing, or becoming…

USD 1,195
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