Asia Pacific

In 2023, heated tobacco products in South Korea maintained double-digit retail volume and current value growth. The competition for the top spots in heated tobacco is intensifying. KT&G, Philip Morris Korea, and Rothmans Far East (BAT) are all…

Smokeless tobacco, e-vapour products and heated tobacco in Uzbekistan continued to see development at the end of the review period. E-vapour products, a new category in Uzbekistan created in the early review period, gradually emerged and gained…

Overall, it was a positive picture for smokeless tobacco, e-vapour products and heated tobacco in Azerbaijan in 2023. In terms of e-vaping products, closed system single use registered significant value and volume growth, with Chinese brands…

On 30 April 2022, the sale of alternative smoking products came to an end in Hong Kong. The legislation prohibited the import, promotion, manufacturing, sale, or possession of any kind of alternative smoking product, including e-vapour products and…

Smokeless tobacco, e-vapour products, and heated tobacco are banned in Singapore. Under the Control of Sale of Tobacco Products in Singapore, the sale, usage, and promotion of tobacco alternative products such as e-vapour products and heated tobacco…

E-vapour and heated tobacco products remains an underdeveloped category in Vietnam, however, this is expected to develop further over the forecast period. During 2022, the Vietnamese government and associated authorities, especially the Ministry of…

Smokeless tobacco, e-vapour products and heated tobacco in Kazakhstan faced significant challenges at the end of the review period. Heated tobacco products, by far the biggest category in terms of retail value sales, posted declines in retail volume…

Overall, it was a positive picture for tobacco in Azerbaijan in 2023, with only marginal volume decline.

In 2023, the inflation rate in Bangladesh is very high, causing a significant increase in essential commodity prices over the past year. Despite this, tobacco sales have improved, primarily due to the widespread availability of single-stick sales,…

In 2023, cigarette consumption in Cambodia has seen a gradual decline. This trend is driven by several factors such as a notable increase in e-cigarette use, particularly among younger consumers, the recent implementation of a VAT on cigarettes, and…

Tobacco in China saw a fairly stable performance in 2023, with volume sales increasing marginally across all categories except e-vapour products. Cigarettes continued to see slow increases in both retail volume and current value sales, driven by…

Retail volume sales of tobacco in Hong Kong continued to strongly decline in 2023. Strong tobacco control measures and legislation introduced by the local government have resulted in a highly saturated and mature market. The government introduced yet…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

In 2023, legal cigarettes saw a significant decline in volume sales in Indonesia. The Indonesian Government increased the tobacco excise tax (CHT) rate by an average of 10% for cigarettes, 15% for electronic cigarettes and 6% for any other processed…

Sales of tobacco in Japan remained fairy stable in retail current value terms in 2023. The Japanese government reclassified COVID-19 in May 2023, moving it from a level two to level five infectious disease. The new level is the same class as seasonal…

Within tobacco in Kazakhstan, retail volume sales of cigarettes continued to decline in 2023. The performance of cigarettes in the market was affected by the switch to alternatives like smoking tobacco, closed system single use (closed vaping…

Tobacco in Laos recorded positive sales growth in 2023, despite spreading health concerns and government efforts to reduce smoking prevalence via information campaigns, taxation and regulation. The 2023 decree imposing higher taxes on cigarettes and…

In 2023, cigarettes faced intense competition from e-vapour products as younger adults of legal smoking age switched to the latter, which they perceived as more affordable, with lower nicotine levels and a variety of flavour options available across…

Positive growth was seen in tobacco in Myanmar in 2023 as official retail volume sales of cigarettes continued to rise. However, much tobacco use stems from informal sales of betel quids and hand-rolled cheroots, as well as illicit sales of smuggled…

Overall, it was a mixed picture for tobacco in Pakistan in 2023.