Asia Pacific

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

Away-from-home tissue and hygiene in Azerbaijan saw positive indicators in both value and volume terms, with sales supported by consumers return to out-of-home lifestyles, including tourism and hospitality – being areas where away-from-home tissue is…

On the one hand, toilet paper has become more prevalent in public spaces in China, including shopping centres, restaurants, hotels, airports and railway stations. This is, in part, a result of the government-led “toilet revolution” which aims to…

The away-from-home (AFH) tissue market is seeing a recovery to pre-pandemic levels, with healthy growth in value terms in 2023. The recovery of AFH tissue sales in Hong Kong has been driven by the normalisation of travel and the resurgence of…

Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…

Away-from-home (AFH) tissue and hygiene in Indonesia saw significant growth in terms of both volume and current value sales in 2023, buoyed by improving economic conditions and the expansion of related sectors. The steady improvement in the country’s…

Away-from-home (AFH) tissue and hygiene maintained dynamic current value growth in Japan in 2023. Inbound tourism was one of the major economic boosters in Japan until COVID-19 hit the country from early 2020. It was a disaster for most industries…

Though away-from-home tissue and hygiene registered double-digit current value growth in Kazakhstan in 2023, constant value sales fell, as continuing rising costs hit profitability. Away-from-home hygiene, and in particular AFH adult incontinence,…

The rebound of tourism and foodservice continued to boost growth in away-from-home tissue and hygiene in 2023. Indeed, the post-pandemic landscape means borders have reopened, travel and tourism have resumed, and foodservice and hospitality…

Away-from-home tissue and hygiene in Guatemala registered double-digit current value growth, though there was a marginal fall in constant value sales, as continuing soaring costs hit profitability. Value sales mainly consisted of away-from-home…

The recovery of the tourism industry and the thriving food and beverage (F&B) sector in Singapore are catalysts for the sustained growth across Away-From-Home (AFH) tissue categories. As both domestic and international tourism gradually rebound, and…

In the wake of inflationary pressures, there has been a surprising reluctance amongst individuals to engage in activities outside the home, including dining out, which contributed to lower than expected growth in consumer foodservice in 2023. This…

Away-from-home (AFH) tissue and hygiene in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was due to the return of consumers to their familiar pre-pandemic lifestyles, including more frequent…

Away-from-home (AFH) tissue in Thailand experienced notable growth in current value and volume terms in 2023, propelled by the rise in domestic tourism and international visitors. This expansion was particularly pronounced due to the heightened…

AFH tissue and hygiene on the Philippines enjoyed positive growth in current value terms in 2023, a continuing the trend pf the previous year. As consumers returned to their familiar pre-pandemic lifestyles, establishments including offices. hotels,…

Away-from-home (AFH) tissue was being supported by the post-pandemic landscape in Uzbekistan in 2023, notably with the reopening of foodservice and hospitality channels. For example, as seen with the catering industry supporting sales of napkins and…

Rapid urbanisation and rising income levels have contributed to the growth of away-from-home tissue and hygiene, with sales also expanding into rural areas. As the impact of the pandemic softened and restrictions were lifted there was robust growth…

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Menstrual care was seeing robust growth in 2023 in Azerbaijan, albeit at lower growth rates in value than witnessed in 2022, due to inflationary pressures starting to stabilise. Notably, with the stabilisation of inflation rates, this means unit…

Despite the overall economy rebound in 2023 with the lifting of pandemic restrictions and the resumption of offline activities, menstrual care continued its stable growth in 2023 as it is a very mature category in China with a high penetration rate…

Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not…

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

Menstrual care in Indonesia in 2023 saw significant rises in both volume and current value terms, with growth driven by the country’s expanding middle class. This is leading to higher disposable incomes, newfound financial flexibility and greater…

Volume sales of menstrual care products fell faster than the decline in the female population aged 12-54 in Japan in 2023, according to Euromonitor’s Consumers data. One reason was price increases. Inflation was seen globally after the pandemic,…

Menstrual care registered both healthy current value and volume growth in Kazakhstan in 2023. However, with inflation still being high, there was a slight fall in constant value sales, as rising costs hit profitability and consumers also traded down…

Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.),…

Menstrual care in Pakistan registered constant value growth, in spite of crippling inflation. However, volume sales fell slightly. Significant work is also being done by NGOs such as UNICEF to remove cultural taboos around menstruation and this is…

Despite the declining female demographic aged 12-54, menstrual care continued to register low positive year-on-year growth in current value terms while retail volume transactions faced a small decline. While the threat of the COVID-19 pandemic no…

While overall volume sales in menstrual care in South Korea may have shown a slight dip in 2023, a dynamic transformation is quietly unfolding. Closer examination reveals a notable surge in the demand for alternative products such as tampons,…

Menstrual care in Taiwan saw a improved performance in current value terms in 2023. However, this was attributable to inflationary pressures, as rising raw material and supply chain costs, combined with a reduction in the number of promotional…

The surge in popularity of pant-type menstrual care products, notably among teenagers facing heavier flows, has prompted various brands to diversify their offerings. Responding to this trend, the market has seen increased innovation, with brands…

Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces,

Menstrual care continued on a developing trend in Uzbekistan in 2023, driven by population growth in women of child-bearing age, along with an observable expansion of consumer education levels into regions where awareness and availability of female…

Vietnam’s population reached continued to grow in 2023 with 31% of the population being females aged 12-54 years, with this being important to the continued growth of the category. Menstrual care continued to boast stronger growth rates compared to…

Although there was a slight slowdown in growth of nappies/diapers/pants sales in Asia Pacific in 2020, Coronavirus (COVID-19) did not have as big an impact on these products as many others in the region. Given they are seen as essential products by…

Nappies/diapers/pants in Azerbaijan continued to be somewhat affected by inflationary pressures in 2023, despite the growth rates of inflation slowing down. Notably, manufacturers of diapers have seen hikes in the costs of raw materials (Azerbaijan…

Negatively influenced by pandemic and corresponding lockdowns in 2022, many couples were postponing their pregnancy plans due to wellness concerns and tight budgets. Meanwhile, despite the lifting of pandemic-related restrictions at the beginning of…

With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand…

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

Nappies/diapers/pants in Indonesia in 2023 benefitted from the country’s high birth rate, recording a significant upswing in both volume and current value sales to record continued double-digit growth in the latter. Consumer confidence was on the…

In 2023, nappies/diapers pants witnessed another year of significant retail volume decline in Japan, despite seeing growth in current value terms. There is no sign of a weakening of the decrease in the number of births in Japan. According to…

While nappies/diapers/pants registered a double-digit increase in value sales in Kazakhstan in 2023, constant value sales fell. Continuing high inflation hit profitability and also saw consumers trading down, as purchasing power fell. As such, there…

Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the…

Nappies/diapers/pants performed strongly in Pakistan in 2023, registering both healthy constant value and volume growth. Continuing population growth contributed to the increased demand. Also, with more women working outside the home and needing…

Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and…