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Asia Pacific

Understand the cultural and socioeconomic influences that shape i...

Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.

Country Report

Dishwashing in Singapore

Feb 2024

The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…

USD 1,195
Country Report

Dishwashing in South Korea

Feb 2024

Dishwashing witnessed notable current value growth in 2023, propelled by a surge in demand for automatic dishwashing products and a modest increase in current value sales of hand dishwashing. Urbanisation in South Korea is expanding the number of…

USD 1,195
Country Report

Dishwashing in Taiwan

Feb 2024

Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new…

USD 1,195
Country Report

Dishwashing in Thailand

Feb 2024

Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a…

USD 1,195
Country Report

Dishwashing in the Philippines

Feb 2024

Dishwashing saw exceptional growth in the Philippines in 2023, with growth for both hand dishwashing and automatic dishwashing. However, while automatic dishwashers are slowly gaining ground in urban and high-income households in the Philippines,…

USD 1,195
Country Report

Dishwashing in Uzbekistan

Feb 2024

Dishwashing in Uzbekistan encountered significant shifts in 2023, propelled by global geopolitical changes that reshaped the competitive landscape. Amidst these transformations, leading brands such as Fairy and prominent local players emerged as key…

USD 1,195
Country Report

Dishwashing in Vietnam

Feb 2024

Dishwashing registered robust growth in both retail volume and current value terms in 2023, as the consumer base for such products continued to widen. Factors such as the habit of cooking at home to save money and heightened hygiene concerns as a…

USD 1,195
Country Report

Home Care in Azerbaijan

Feb 2024

While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain…

USD 2,750
Country Report

Home Care in Bangladesh

Feb 2024

Amid rising prices of essential foods and other basic necessities, the hike in prices of home care products added a new brden on people in 2023. In about nine months, almost all products such as detergents and toilet cleaners became pricier by 10 to…

USD 2,750
Country Report

Home Care in Cambodia

Feb 2024

Home care saw strong growth in 2023, largely due to more stable inflation during this period. Sales slumped in 2022 as prices rocketed but as prices stabilised in 2023 demand returned. With lower inflation, households also had more disposable income…

USD 2,750
Country Report

Home Care in China

Feb 2024

In China, retail value sales home care are estimated to have grown at a modest rate in 2023, after a recovery in 2022. Due to the resurgence of COVID-19 in early 2022, many cities and regions in China implemented strict control policies, forcing…

USD 2,750
Country Report

Home Care in Hong Kong, China

Mar 2024

Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was…

USD 2,750
Country Report

Home Care in India

Mar 2024

In 2023, retail current value growth across most home care categories was lower in India than in the previous year, on account of softening inflation, but remained robust, as consumption in rural markets picked up, and the resumption of out-of-home…

USD 2,750
Country Report

Home Care in Indonesia

Feb 2024

Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along…

USD 2,750
Country Report

Home Care in Japan

Feb 2024

2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back…

USD 2,750
Country Report

Home Care in Kazakhstan

Feb 2024

The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…

USD 2,750
Country Report

Home Care in Laos

Feb 2024

Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer…

USD 2,750
Country Report

Home Care in Malaysia

Feb 2024

Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be…

USD 2,750
Country Report

Home Care in Myanmar

Feb 2024

In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at…

USD 2,750
Country Report

Home Care in Pakistan

Feb 2024

While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…

USD 2,750
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