Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…
Due to the COVID-19 pandemic, many people were compelled to stay at home for extended periods, which led to an increase in the habit of cooking at home among consumers. Even in 2021 and 2022, a significant number of consumers continued to prepare…
The homewares market in Thailand continued to see positive growth in current value terms in 2023, with cookware and kitchen utensils leading the way. Traditional Thai cookware such as bamboo cookware, saw a particular increase in demand, indicating a…
Homeware products failed to see any visible growth in constant value terms in 2022, despite the continuation off the home cooking trend. This was in sharp contrast to 2021, when COVID-19 restrictions required people to spend longer periods of time at…
Increased time spent at home during the pandemic, and the consequent boost in interest in home cooking, resulted in higher demand for homewares in current value terms and in value terms at constant 2022 prices in 2022 compared with pre-pandemic…
Homewares in Singapore maintained slow and stable current value growth in 2023. The sustained growth in this year can be attributed to Singaporeans’ purchasing behaviour, demonstrating a nuanced relationship with food and cooking. Despite not cooking…
Retail sales of homeware in 2022 returned to pre-pandemic levels (in constant 2022 prices), following a steep decline in 2020. During the outbreak of COVID-19, a retail value decline was recorded in all areas, with consumers being uncertain about…
Sales of homewares fell in both current value terms and in value terms at constant 2022 prices in 2022. Nevertheless, sales remained higher by both measures than before the pandemic, due to the growing “nesting” phenomenon during and to some extent…
Sales in homewares in Indonesia in 2023 continued to be supported by the ongoing trend for home-cooking in the country, with kitchen being the best performing category. The home-cooking trends were particularly strong during the era of the pandemic…
Despite witnessing current value growth, homewares witnessed a decline in demand at constant 2022 prices in India between 2019 and 2022, as increasingly fast-paced lifestyles in the country did not allow people to spend much time improving their…
Value sales of homewares in Hong Kong experienced further decline in 2023 despite remaining above pre-pandemic levels. Nevertheless, economic uncertainty due to the ongoing war in Ukraine and the lingering impact of the pandemic led to cautious…
After seeing a decline in 2022, homewares in China experienced a rebound to slight growth in current value terms in 2023. Value sales of beverageware experienced a notable upswing in this year. In addition to being a rebound from 2022, growth was…
Although wallpaper continued to record positive growth in 2022, growth at constant 2022 prices slowed compared to a year earlier and sales were still below pre-pandemic levels, given the size of the decline seen in 2020. The inflation rates in the…
The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles,…
Home improvement was characterised by a growing demand for more sustainable, low-maintenance options in 2023. Of particular note was the ongoing decline in sales of carpets (in constant value terms), thanks to a growing consumer awareness of the…
Home improvement in South Korea saw marginal current value growth in 2022 compared with the previous year, despite falling value sales at constant 2022 prices. Nevertheless, sales remained higher than the pre-pandemic (2019) level by both measures.…
In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring…
Given interest rate hikes and inflationary pressures, Malaysians became increasingly cost-conscious in 2022. Nevertheless, the increased appetite among Malaysians to renovate their homes was still prevalent, often spiking during festivities, as…
In 2022, home improvement saw a second year of decline in both current value terms and in value terms at constant 2022 prices. Nevertheless, sales remained higher by both measures compared with the pre-pandemic period in 2019, owing to the increased…
Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various…
Within home improvement, home paint witnessed growth in current value terms in India during the pandemic and into 2022. As COVID-19 led people to spend more time at home, they began to notice the need for home repairs and renovation. This resulted in…
Value sales of carpets in Hong Kong grew in 2023, primarily due to the evolving preferences of homeowners towards enhancing interior aesthetics and comfort. As many local citizens continue to spend significant time at home, even post-pandemic, there…
In 2023, home improvement in China experienced a slow current value increase, primarily owing to a resurgence in demand after a sluggish year in 2022. This was mainly because of the boom in real estate in China, and the renewed interest in home…
With inflation surging in 2022 in the Philippines, reaching its highest rate in 14 years, demand for expensive home furnishings was impacted in this year, with many products in this category seeing slower growth than a year earlier. This was mainly…
Home furnishings in Thailand experienced a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was driven to a large extent by indoor furniture, which accounts for the bulk of retail value sales.…
Retail sales of home furnishings in Taiwan experienced a modest decline in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets…
In 2022, home furnishings in South Korea saw declines in current value terms and in terms of value sales at constant 2022 prices compared with the previous year, largely driven by a decline in the country’s real estate market. Most purchases of…
Home furnishings in Singapore maintained solid current value growth in 2023. The burgeoning trend of shrinking house sizes, particularly in urban areas, was a pivotal factor propelling growth in bedroom furniture in 2023. As living spaces became more…
Home furnishings witnessed a marked decline in sales in 2020, with all categories except home office furniture and storage furniture seeing negative growth. This was largely attributed to the fact that COVID-19 restrictions led to the postponement of…
Home furnishings declined in both current value terms and in value terms at constant 2022 prices in 2022. In addition, sales were lower by both measures in 2022 compared with before the pandemic started, in 2019. After the pandemic hit, Japanese…
Sales in home furnishings in Indonesia in 2023 were supported by the overall cultural emphasis on communal gatherings and outdoor living – particularly during festive seasons. Indeed, the textiles industry in the country is closely intertwined with…
Home furnishings in India witnessed an increase in current value sales in 2022, partly to rises in inflation and subsequent price increases. Consumers spent on home furnishings to upgrade their homes due to the economic climate. However, while demand…
In 2023, value sales across much of home furnishings in Hong Kong recorded a further decline. The local market is becoming saturated with a variety of durable bath textiles, for instance, reducing the need for frequent replacements. Economic…
After seeing a notable decline in 2022, home furnishings in China experienced minimal growth in current value terms in 2023. This limited rebound was primarily due to economic uncertainties, including fluctuations in the housing market and changes in…
In 2022, the Philippines experienced a decline in consumer confidence due to rising inflation caused by higher energy prices. These price hikes were a direct result of the Russia-Ukraine conflict that started in the same year. The rise in energy…
Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19…
Home and garden in Taiwan experienced static growth in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific…
In 2022, although home and garden in South Korea saw declines in current value terms and in value terms at constant 2022 prices, sales remained higher than the pre-pandemic level, seen in 2019. The increased amount of time spent at home during the…
In 2023, home and garden in Singapore faced a slight slowdown in current value growth due to various factors, including global supply chain disruptions, rising inflation, and weakened foreign demand. These challenges contributed to a deceleration in…
The home and garden market witnessed faster growth in 2022 compared to the previous year, underpinned by the immense consumer appetite among Malaysians to furnish their homes and create aesthetically pleasing environments, especially during the…
The home and garden industry saw current value growth in 2020, as Japanese consumers were confined to their homes, which allowed them to focus on home renovations and gardening. Home improvement, homewares and gardening all witnessed notable current…
Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…
In 2022, home and garden experienced a further dynamic increase in current value sales in India, following a strong rise in 2021. The country’s rising inflation rate, which rose to 5.8% in 2022, encouraged consumers to be mindful of their purchases…
Following considerable expansion of 6.4% in 2021, annual real GDP in Hong Kong shrank by 3.5% over 2022. The city's economic environment deteriorated during the year, due to a combination of factors, including a fifth wave of COVID-19 and sluggish…
After a year of decline in 2022, home and garden in China witnessed low current value growth in 2023, fuelled by increasing urbanisation, rising disposable incomes, and a growing middle-class with a penchant for home improvement and lifestyle…
As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…