Asia Pacific

Wound care posted another moderate positive sales performance in the Philippines in 2023 as the category continued to benefit from the increasing numbers of consumers keeping a first aid kit in their home. In the past, wound care was rarely regarded…

Due to the high rates of vaccination amongst Singaporeans, systemic analgesics were purchased in high quantities in 2022 to fulfil the demand to self-medicate amidst post-vaccination symptoms and common cold symptoms from later variants of the…

With the threat of the pandemic leaving people’s minds in 2023, growth in consumer health in Singapore is set to stabilise, due to the gradual normalisation of consumers’ lives. With the majority of the population vaccinated, and COVID-19 likened to…

The pandemic brought about a huge increase in sales of cough, cold and allergy (hay fever) remedies, especially from the end of 2021, with later COVID-19 variants being revealed to have unique symptoms resembling those of the common cold. In February…

The social restrictions in Singapore at the start of the pandemic led to less time spent outside the home, and therefore less concern about looks. This contributed to volume and current value declines for hair loss treatments and medicated shampoos…

Aligned with increased health consciousness and the desire to ensure preventive health, dietary supplements is set to record significant growth in 2023. Combination dietary supplements is expected to continue to be the largest category within dietary…

With the removal of restrictions on dining-in at foodservice establishments, and more people returning to the office for work, consumers are experiencing more frequent incidences of gastrointestinal problems caused by eating out. While many people…

Amidst the COVID-19 pandemic, consumers increasingly struggled with dry eye disease, which led to increased referrals to the Singapore National Eye Centre. Due to changing consumer habits, dry eye disease became more prevalent as more people worked…

Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…

Due to the lifting of restrictions on group sizes and outdoor activities in April 2022, more people in Singapore started going back to the office for work. According to Euromonitor International’s Voice of the Consumer: Nicotine survey, smoking has…

Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…

The pandemic brought about a lot of interest in the topic of immunity in the consumer health industry. Many pharmaceutical companies, including the renowned French company Sanofi, have started establishing vaccine facilities to combat future…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…

Vitamins is set to continue to see stable growth in Singapore in 2023, with multivitamins expected to perform slightly better than single vitamins due to Singaporeans’ preference for convenience and multifunctional products. At the same time, there…

Weight management and wellbeing continued to perform well in Singapore in 2023, aligned with increased health consciousness amongst Singaporeans. Of all categories, supplement nutrition drinks emerged as the fastest growing, with more consumers…

In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…

The topical analgesics/anaesthetic category is poised to record the fastest growth in volume and current value terms within analgesics in 2023, and looks set to show improved results in both respects as compared to 2022. These types of products…

During the pandemic Sri Lanka received international support to purchase the necessary medication to help them fight COVID-19. However, due to the current economic crisis the Government of Sri Lanka has had to impose import restrictions due to…

Consumer health in Taiwan has performed positively on the whole in 2023, with growth in total current value sales remaining robust and most categories either expanding in volume terms or contracting at a slower pace than in 2022. The easing of the…

In line with rising health-consciousness, people in Taiwan are becoming more worried about the potentially hazardous side effects and contraindications of active pharmaceutical ingredients in standard OTC medications. This has continued to buoy…

As is the case across consumer health in Taiwan, herbal/traditional varieties have continued to gain popularity in dermatologicals in 2023 amidst rising awareness of the potentially harmful side effects and contraindications of active pharmaceutical…

Overall volume sales of dietary supplements in Taiwan have picked up in 2023, with most categories set to show improved results in this regard as compared to 2022. As with vitamins, demand has been buoyed by the growing adoption of more holistic and…

Consumption of digestive remedies in Taiwan has picked up in 2023, with most categories set to register stronger volume growth or lower rates of decline than in 2022. This is mainly explained by the easing of the pandemic, in that people have become…

Eye care is poised to register a modestly improved performance in volume growth terms in 2023. It continues to benefit from the fact that the incidence of digital eye strain is on the rise in Taiwan due to the increasing amount of time people spend…

Herbal/traditional products has continued to post robust growth in total current value sales in 2023, while all categories look set to record improved results in volume terms as compared to 2022. Buoyant demand is mainly explained by rising…

In keeping with the negative trajectory observed throughout the review period, NRT smoking cessation aids is set to contract in volume and current value terms in 2023. Demand continues to be undermined by the fact that the rate of smoking prevalence…

Paediatric consumer health remains underdeveloped in Taiwan, with just two categories – paediatric vitamins and dietary supplements and paediatric cough/cold remedies – registering measurable sales during the review period. This is mainly because…

While growth remains modest, sleep aids is set to record an improved result in volume sales terms in 2023. The easing of the pandemic has helped to lift demand, in that many people have started to experience insomnia and other types of sleep problems…

Sports nutrition has performed positively in 2023, with growth in total current value sales expected to be up slightly on 2022 and all categories set to show improved results in volume terms. Expansion continues to be underpinned by increasing…

Volume sales of vitamins in Taiwan have continued to increase steadily in 2023, with all categories set to post better results in this respect than they did in 2022. Rising demand reflects the growing willingness of local consumers to take preventive…

Volume growth rates for all weight management and wellbeing categories in 2023 are set to surpass those recorded in 2022. The uptick is partly explained by the fact that many consumers in Taiwan gained weight during the recent period of lockdowns and…

While wound care is poised to record a static performance in total volume sales terms in 2023, this will be an improvement from the declines witnessed over 2021-2022. Stockpiles accumulated by Taiwanese households during the early stages of the…

The driving force behind the growth of analgesics in India is the Millennial population, which includes those born between 1980 and 1994. This demographic, consisting of 328 million people, significantly drives demand for analgesics. The key reason…

Rising health awareness amongst consumers in India is set to lead to double-digit current value growth in consumer health in 2023. In the wake of the pandemic, people have undergone a transformative shift in their priorities, emphasising health and…

In 2023, cough, cold, and allergy (hay fever) remedies in India is set to experience moderate single-digit current value growth, driven predominantly by the demand for decongestants. Decongestants is expected to demonstrate above-average growth due…

The above-average, high single-digit current value growth expected in topical germicidals/antiseptics in 2023 is also driving growth within overall dermatologicals in India, as this is the largest category. This surge in sales has been driven by…

Dietary supplements has been experiencing significant growth in India, primarily owing to the growing challenge of maintaining a balanced diet in the face of increasingly hectic and sedentary lifestyles. As the pace of life accelerates and work…

Digestive remedies is set to see single-digit current value growth in 2023, primarily driven by the increasing trend of people eating at restaurants more frequently. This shift can be attributed to fast-paced urban lifestyles, which often leave…

Eye-related issues, such as dry eyes, are predominantly prevalent in urban areas, due to the harsh environmental conditions and prolonged digital exposure. According to Euromonitor’s Economies and Consumers data, only 36% of the population in India…

The most remarkable surge in growth in 2023 is expected to be seen by herbal/traditional dietary supplements, which as the largest category, is also expected to drive growth in overall herbal/traditional products. Nevertheless, herbal claims have…

The health and wellness trend has become a powerful catalyst for growth in NRT smoking cessation aids in India. It has heightened awareness of the numerous health risks associated with smoking, including lung cancer, cardiovascular diseases, and…

Parents are becoming more concerned about ensuring their children’s optimum nutrition, mainly when dealing with children aged 5-10 years, who can be very selective about their food choices. This concern is even more prevalent in urban areas, where…

Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…

Vitamins is set to maintain consistent solid current value growth in India in 2023. The pandemic accelerated the growth of vitamins in India, as consumers began to better understand the importance of health and wellness. This trend has continued, and…

In India, a significant proportion of the population, particularly those residing in urban areas, find themselves caught in a cycle of unhealthy eating due to busy, sedentary lifestyles, and the prevalence of junk food and less nutritious options in…

The maturity of wound care in India is set to contribute to only low single-digit current value growth in 2023. As a mature category, it has already achieved saturation thanks to established products, preventing higher growth. Saturation also deters…

Despite a decline in the number of COVID-19 cases, demand for analgesics continued to grow in 2023. This was partly due to the revival of pre-pandemic behavioural patterns, including the cessation of mask wearing and social distancing, which meant…

The market for consumer health products in Thailand continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of consumers…

Cough, cold and allergy (hay fever) remedies continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of Thais to their…

Retail sales of dermatological products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With this increased mobility came a greater risk of…