Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Similar to the pattern seen in vitamins, sales of dietary supplements continue to see steady growth in current value terms in 2023 due to increasing health consciousness. The market has been hit by the rising cost of raw materials and production…
2023 saw rising demand for dermatologicals supported by the return to pre-pandemic daily routines and lifestyles as greater exposure to the causes of various mild skin conditions resulted in a higher incidence of skin infections and parasite-related…
Dermatologicals has seen a return to growth in current value terms in 2023, which is mainly due to the waning impact of COVID-19 on consumer lifestyles and behaviours. Antipruritics is one of the largest categories within dermatologicals and has also…
In the Philippines, one interesting aspect of OTC products in general and cough, cold and allergy (hay fever) remedies in particular is that consumers are generally very aware of the active ingredients that are contained within these products and the…
Sales of cough, cold and allergy (hay fever) remedies in Japan have continued to recover in 2023. This is largely due to increased opportunities for consumers to go out and a shift away from the practice of wearing face masks on a daily basis. With…
Positive sales growth was registered across most categories of consumer health in the Philippines in 2023 as the strong focus on health and wellbeing that has spread among the population since the peak of the COVID-19 pandemic continued to spur…
Sales of OTC products in Japan continue on the path to recovery in 2023 as the country sees an end to the pandemic. With the World Health Organisation (WHO) declaring the pandemic to be over in early 2023 there have been increased opportunities to go…
Towards the end of the review period, demand for analgesics was supported by the widening of the consumer base for these products as the advantages of using analgesics to manage headaches and other moderate types of pain became better known among the…
Sales of analgesics in Japan have seen solid growth in current value terms in 2023 backed by increased opportunities for consumers to go out, the recovery in the number of inbound tourists, and a move away from the practice of wearing face masks on a…
Wound care continued to see positive growth in retail volume terms in 2023, as life returned to normal following the pandemic. With people spending more time outside the home, including taking part in sport, this led to an increase in the number of…
Weight management and wellbeing continued to record healthy growth in both volume and constant value terms in 2023. This was led by supplement nutrition drinks, continuing the pattern seen over the review period. Consumers are becoming increasingly…
Demand for vitamins continued to grow at a rapid pace in 2023 as Malaysians increasingly focused on preventative health measures. Indeed, despite the transition of COVID-19 into an endemic virus, consumers continued to seek out products that claimed…
Sports nutrition continued to see dynamic growth in constant value terms in 2023, as consumers returned to their active lifestyles. Sales also benefited from opening of more gyms and fitness centres, following the ending of various pandemic-related…
Despite the fact that fears surrounding COVID-19 had largely subsided by 2023, many parents remained concerned about their children’s health, and as such, showed a willingness to invest in preventative health solutions. For example, paediatric…
An increasing of smokers looked to quit the habit in 2023 and as such, retail volume sales of NRT smoking cessation aids continued to see strong growth as a result. The Malaysian government also continued to with its efforts to raise awareness of the…
Herbal and traditional products have a long-standing tradition within consumer health in Malaysia. Such products are often sold in kiosks, as well as herbal/traditional healthcare stores, and as such, are easy to obtain. For example, Tongkat Ali, one…
Eye care continued to see robust growth in retail volume terms in 2023, with standard eye care leading the way. Malaysians typically spend long periods of time on digital devices, a practice which is linked to a range of vision issues, including…
Antacids continued as the key driver of growth within digestive remedies in 2023. With Malaysians returning to their stressful, on-the-go lifestyles, they were less likely to eat healthy meals and were hence more prone to digestive complaints, such…
With COVID-19 still a relatively recent memory, Malaysians continued to place a strong emphasis on preventative health measures, including the intake of dietary supplements. Consumers saw these products as an effective way of boosting their immune…
Dermatologicals saw an overall increase in demand in 2023, although performance varied somewhat by subcategory Nappy (diaper) rash treatments, for example, benefited from the return of consumers to more active lifestyles outside the home, which meant…
Cough, cold and allergy (hay fever) remedies witnessed an improved performance in constant value terms in 2023. This was due, in a large part, to a return of pre-pandemic lifestyles, including the reopening of schools and workspaces, which…
Since the outbreak of COVID-19, Malaysian consumers have been increasingly focused on preventative health measures, and this trend continued into 2023. Alongside the adoption of healthier diets and exercise behaviours, consumers sought out vitamins…
The return of consumers to their busy-pandemic lifestyles had a positive impact on demand for analgesics in Malaysia in 2023. Within this, topical analgesics/anaesthetic remained the largest subcategory, as well as being the key driver of growth.…
Wound care is one of the least dynamic and saturated categories in consumer health in Uzbekistan, with retail volume and current value sales slowing in 2023. The category is dominated by budget offerings, including sticking plasters and tapes.…
In general, there is low consumer awareness of the health advantages to be obtained from a regular intake of vitamins. Uzbek consumers very rarely purchase vitamins, believing them to be easily obtainable from daily meals, as well as vegetables and…
The sports nutrition category in Uzbekistan is experiencing rather modest growth in 2023, spurred by recovery from the challenges faced in the COVID-19 pandemic period. The trend towards the adoption of healthy lifestyles has fuelled attendance at…
Uzbek parents are keen to prioritise the wellbeing of their children and have a strong propensity to invest in their health. This trend has been gathering pace over the review period especially during the challenging times of the COVID-19 pandemic…
After lifting the requirement to wear masks in the post-pandemic period, sales of herbal traditional products have gained momentum. In 2023, the return of frequent seasonal colds has also stimulated sales. The resurgence in demand for traditional…
In 2023, the digestive remedies category is witnessing stable growth both in retail volume and current value terms, with demand patterns returning to that observed prior to the pandemic. With consumer lifestyles normalised and more eating out of the…
During the pandemic, the popularity of dietary supplements skyrocketed as people sought preventative strategies to boost their immune health and minimise the impact of COVID-19. At this time, state customs officials actively promoted the import of…
Retail sales of dermatologicals showed moderate growth in current value terms in 2023, with inflationary pressures less severe but still a factor. The dermatological category in Uzbekistan is an area lacking in development, largely due to the limited…
Cough, cold and allergy remedies face favourable growth in 2023, with the category boosted by the return to normal social lifestyles post-pandemic. The regular circulation of seasonal cold viruses is fuelling demand, which had previously fallen due…
Consumer health in 2023 is exhibiting solid current value growth as the impact of the COVID-19 pandemic diminishes. With the resurgence of seasonal ailments, categories such as cough, cold and allergy (hay fever) remedies and analgesics are…
Analgesics in Uzbekistan is still developing with growth opportunities in several subcategories. Current value sales remained in double-digits in 2023 continuing the trend seen throughout the review period. Analgesics tend to be purchased in…
The smaller value category of sticking plasters/adhesive bandages continues to see further product differentiation and development through material diversification to attract consumers with innovative formats. For instance, JW Pharmaceutical has been…
Despite the difficult economic conditions, including spiralling inflation and local currency devaluation, wound care is expected to registered moderate constant value growth. With society opened up fully, post pandemic lockdowns, there are more minor…
Price reigns supreme in sales of wound care in Azerbaijan in 2023. While growth in current value terms remains solid, retail volume sales continue to fall – in 2023, at a significantly faster rate than was seen in 2022. The main reason for this is…
Weight management and wellbeing is recording another positive performance in 2023 as local consumers continue on their weight loss journeys following the home seclusion trend of the pandemic, which resulted in sedentary lifestyles and weight gain for…
In Pakistan, the messaging around weight management and wellbeing focuses on overall health and wellness. While players also target overweight and obese consumers, many leading competitors focus their messaging on overall health, rather than just…
Weight management and wellbeing in Azerbaijan is suffering in terms of volume sales in 2023, with only slimming teas seeing (slowed) positive growth. Weight loss supplements in particular is suffering. A decline in purchasing power, coupled with…
Despite some stabilising of retail volume growth in 2023, overall demand for vitamins in South Korea remains higher than pre-pandemic levels. Single vitamins, particularly vitamin C, have been popular since the emergence of COVID-19 as local…
Value sales for vitamins are sizeable in Pakistan and continue to register healthy value growth. Multivitamins are expected to register the highest current value growth in 2023 and also account for the majority of value sales. Consumers appreciate…
Even though Azerbaijan enjoys abundant sunlight, Vitamin D sales are doing particularly well in 2023, with the market for vitamins more generally showing strong resilience. The trend is set to become entrenched, with the COVID-19 pandemic having…
As local consumers continue to enjoy greater freedom outside of the home and participate in outdoor activities such as running or cycling, there is increasing demand for sports nutrition products which can be consumed on the go. This is driving the…
Within Azerbaijan’s sports nutrition category, prices are climbing yet the sales shows robust vitality. Price hikes are in response to tangible macroeconomic factors such as the inflationary dynamics domestically and the economic ramifications of the…
The lingering impact of the pandemic, greater exposure to digital screens, and generally fast-paced lifestyles are continuing to affect the local population’s ability to relax and sleep, with heightened stress known to be a major factor impacting…
Paediatric vitamins and dietary supplements remains by far the largest value category within paediatric consumer health. Despite a decline in retail volume sales in 2023, heightened health awareness since the pandemic and parents’ approach to…
While the birth rate in Pakistan is falling, it remains amongst the highest in the world. The high birth rate and increasing health- and hygiene-awareness drive significant growth in paediatric consumer health. However, while parents are becoming…
Paediatric consumer health is on the upswing in Azerbaijan in 2023. In a post-pandemic era, parents s are once again comfortable letting their children roam free — from the playgrounds to the classrooms. More social interaction, however, increases…
While overall smoking prevalence among the adult population continues to slowly decline in South Korea, demand for NRT smoking cessation aids is further falling, in line with pre-pandemic trends. NRT smoking cessation aids lost consumers’ interest…