Asia Pacific

Sales in vacuum cleaners are supported by consumers’ rising standards of hygiene within the home. This is particularly notable in big cities, due to urban air pollution levels. It is noted that PM2.5 dust is a concern for consumers living in the big…

Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…

Sales of vacuum cleaners in Thailand continued to experience strong growth in retail volume terms in 2023 driven by various factors that reflect the changing lifestyles and priorities of the local population. Rapid technological advancements, coupled…

Vacuum cleaners posted positive retail volume sales in 2023. However, growth was somewhat stunted by a shift from spending on goods to experiences and services. Following the lifting of COVID-19 restrictions, many consumers were keen to travel and…

Retail volume sales of vacuum cleaners as a whole are falling in 2023, despite another dynamic performance by robotic vacuum cleaners with robust double-digit volume and value growth. Standard vacuum cleaners are relatively mature in South Korea,…

In 2023, demand for vacuum cleaners in Singapore remains stable, supported by significant technological advancements and a greater focus on hygiene since the pandemic. However, consumers’ priorities are shifting. With COVID-19 spreading widely in…

In Malaysia, the market for vacuum cleaners continued its growth in 2023, with a more impressive rate than was seen in 2022 but at a moderated pace compared to the surge experienced during the height of the pandemic. This growth is underpinned by a…

It has long been a trend in vacuum cleaners that volume sales of cylinder vacuum cleaners are shifting to stick vacuum cleaners. This started around 2010, when Dyson began to sell stick vacuum cleaners in Japan with the phrase, “the only vacuum…

Vacuum cleaners saw a rapid surge in popularity in Indonesia during the review period, with this pattern continuing in 2023. Many middle- to upper-income urban consumers are recognising the convenience and effectiveness of using these products to…

While growth for vacuum cleaners increased during the pandemic due to the unavailability of domestic workers, demand for the category slowed considerably in 2023 due to inflationary pressures and the return of hired help. In India, there is a…

Strong retail volume growth has been seen for robotic vacuum cleaners for several years, and although the rate of increase is set to slow in 2023, solid growth is still expected. This is partly because pandemic restrictions have been removed,…

In 2022, vacuum cleaners experienced disruption, with retail volume sales experiencing a decline. This was primarily due to the resurgence of COVID-19, which had a negative impact on production and delivery. However, following the end of the pandemic…

Volume growth in small cooking appliances remains stable, albeit at slowing growth rates than seen over the past few years as the category becomes more mature. Air-fryers continue to be popular, with both urban and rural consumers, as such appliances…

The demand for small cooking appliances continued to rise in 2023, bolstered by the healthy cooking and eating trends in the Philippines. The COVID-19 experience emphasised the need to focus on health and wellbeing. With many Filipinos still spending…

Small cooking appliances continued to see steady growth in retail volume terms in 2023, primarily driven by behavioural changes that occurred during the COVID-19 pandemic. The global health crisis forced people to adapt to a new normal, and one of…

Sales slowed down in 2023, as many consumers spent more on eating out and travelling following the lifting of COVID-19 restrictions in 2022. This saw consumers reducing budgets for goods, with greater expenditure on services and experiences. Due to…

Economic instability is reducing consumer spending on non-essential items such as small cooking appliances. Consumers are concerned about their financial situation and have become increasingly conscious of their expenditure, reducing their propensity…

In 2023, retail volume growth of small cooking appliances in Singapore continues to slow, although frequent discounting and promotional activities are supporting the category’s overall positive performance. In addition, the completion of new housing…

In Malaysia, the market for small cooking appliances recorded a slight decline in terms of overall volume sales growth in 2023. The trend towards multifunctional and space-saving cooking devices like rice cookers, has been sustained, as these…

Small cooking appliances experienced dynamic growth in 2020, followed by a year of stagnation in 2021, as COVID-19 prevailed over the country in these two years. Home seclusion, or sugomori in Japanese, was a hot term back then. Households needed…

The market for small cooking appliances in Indonesia continues to be dominated by two products, namely freestanding hobs and rice cookers. These products are considered essential by most consumers and as such, saw an increase in demand during the…

Following the reopening of schools and offices, many local consumers have been returning to pre-pandemic lifestyles and thus are more pressed for time. With expansion of the employed female population, households are looking for appliances that allow…

The retail volume growth rate of small cooking appliances is set to slow in 2023, with this trend also expected to continue in the near future. One of the key reasons for this is the removal of all pandemic restrictions, thus local consumers have…

Retail volume sales of small cooking appliances are expected to decline by a high single-digit rate in 2023. In the post-pandemic era, demand for small cooking appliances has weakened further, mainly because consumers are cooking less at home. With…

Sales in refrigeration appliances have crept back into small positive volume growth, after the category’s previous years of slumps. This is in part attributed to the hot summer season in Vietnam, driving demand for refrigeration appliances which…

While many consumers continued to face financial pressures at the end of the review period, customisation gained importance as higher-income consumers wanted personalised products that fit with their design and aesthetic requirements. Thus,…

There is a noteworthy emergence of a niche market consisting of high-income customers who own modern homes and view refrigeration appliances as a fusion of functionality and home decoration. High-income customers, who can afford to invest in modern…

Following the outbreak of COVID-19, Taiwan reopened the national border at the end of 2022, leading many consumers to travel abroad after having restrictions in place for over two years. In addition to a shift from spending on goods to experiences,…

Retail volume sales of refrigeration appliances continue to decline in 2023, following the trends of a post-pandemic era, inflation, and reduced consumer spending. The volume decline is not as steep as the previous year, and overall demand remains…

The Samsung Bespoke line has garnered significant popularity and attention within the dynamic market of Singapore. This innovative and customisable range of home appliances has struck a chord with Singaporean consumers, offering them a unique blend…

Post-pandemic the demand for refrigeration appliances has dropped in Malaysia, largely thanks to the decrease in purchases of freestanding fridge freezers, a segment that had previously seen significant growth. The decrease was a result of a…

In Japan, more than 80% of volume sales and more than 90% of value sales within refrigeration appliances come from a single category: freestanding fridge-freezers – this is “the” refrigeration appliance in the country. Being a hot and humid country…

Refrigeration appliances continued to see healthy growth in retail volume terms in 2023. This was fuelled by a number of factors, including a growing population, rising living standards, urbanisation and the busier lifestyles of urban consumers,…

Following a year of healthy growth in 2022, the demand for refrigeration appliances slowed in 2023 due to inflationary pressures and unfavourable weather conditions. Sporadic rain during the summer months disrupted sales for cooling products such as…

Demand for freezers in Hong Kong is expected to continue to decline in volume terms in 2023, due to the continued trend of small living spaces. Therefore, many people prefer refrigeration appliances such as fridge-freezers, which have combined…

As the Chinese government lifted all COVID-19-related restrictions at the onset of 2023, sales of refrigeration appliances began to recover in light of the opening-up. However, this sudden change had different impacts on sales of freezers and…

Sales in personal care appliances are supported by rising incomes and standards of living in Vietnam, leading to consumers paying more attention to their appearances. Social media trends are also influencing sales, both in urban areas and reaching…

The demand for personal care appliances continued to grow through small lower-priced-brands or unbranded products at the end of the review period. Regardless of the brand name, if consumers find a product that can perform the job, such as for hair…

During the review period, Korean beauty products, techniques, and styles have captured the attention of consumers worldwide including within Thailand, with this inspiring a new approach to personal care and grooming. One of the prominent aspects of…

Although consumers have shifted spending to overseas travelling and eating out, the increasing demand for hair care appliances has driven a lift in retail volume sales in 2023. Generation X and some millennial consumers tend to be more focused on…

As pandemic-related social distancing regulations have been largely lifted in South Korea, and consumers have resumed activities such as returning to the workplace, there has been increasing demand for personal care appliances. The return to normalcy…

In Singapore, COVID-19 restrictions on outdoor and group activities were relaxed from April 2022. As a result, consumers started to return to the office more frequently. This shift led to increasing awareness of physical appearance. Despite being…

Oral care appliances continued dominate retail volume sales of personal care appliances in Malaysia in 2023 and also posted the most dynamic growth. Heightened hygiene awareness, a by-product of the pandemic's influence, has seen many consumers…

The volume growth of personal care appliances in 2023 is expected to be negligible. This is an important category within consumer appliances, as it is seen as part of wellness. Personal care has always been, and will remain, an important trend, not…

Retail volume sales of personal care appliances witnessed significant growth in during the review period. This was reflective of a cultural shift, whereby an increasing number of Indonesians placed greater emphasis on their appearance. With most…

While the growth rate for the category slowed marginally in 2023, retail volume sales remained robust due to factors such as rising awareness, new product innovation and launches, and greater mobility. A growing emphasis on hygiene, personal…

Personal care appliances is set to continue to see volume growth in Hong Kong in 2023, chiefly due to the removal of pandemic restrictions, which has boosted both economic and social activity. Local consumers now have the freedom and desire to leave…

Retail volume sales of personal care appliances are set to rebound slightly in 2023, after seeing a couple of years of decline, thanks to the increasing demand for personal care post-pandemic. As all pandemic restrictions were lifted at the end of…

Retail volume sales in microwaves are sliding into negative declines, which are expected to continue over the forecast period. Previously, we had seen decent volume growth in microwaves, thanks to players offering more affordable and value-for-money…

A microwave oven is a key appliance for consumers who demand convenience cooking appliances. Following a strong, but relatively limited, drop in retail volume sales in 2020, caused by COVID-19 pandemic-related strict lockdowns and restricted retail…