Asia Pacific

Despite the challenges presented by an unstable global economy and inflationary pressures, the alcoholic drinks industry in the Philippines continued a promising recovery path throughout 2022. This recovery was inextricably linked with the country's…

After being negatively impacted by the COVID-19 pandemic, alcoholic drinks in Sri Lanka faces a new set of challenges in 2022. Firstly, global inflation is causing prices to rise, which has led many consumers to become more price sensitive and…

On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in…

After being negatively impacted by the COVID-19 pandemic in 2020, and starting to recover in 2021, alcoholic drinks is performing very well in 2022, in line with consumption opportunities resuming once again. While inflation is taking place, this is…

2022 proved to be a fairly decent year for alcoholic drinks in Kazakhstan overall, albeit with different drivers supporting or suppressing different categories. Wine was the strongest performer, thanks to the emerging prosecco trend and the fact…

The alcoholic drinks industry in Hong Kong saw a rapid rebound in total volume sales in 2021, and this trend continued in 2022. As foodservice outlets were less affected by social distancing measures, and with the easing of restrictions on the…

Wine witnessed a partial recovery in volume terms in 2022, thanks to the relaxation of pandemic-related social distancing measures, which encouraged consumers to return to visiting on-trade outlets such as bars, restaurants and clubs. Sales were…

With the reopening programme implemented by the Thai Government and the removal of restrictions in 2022, consumers are returning to familiar lifestyles and tending to shift their consumption back to their original habits. For example, some consumers…

Total volume growth of wine in South Korea notably slowed in 2022, with wine sales reaching a period of stabilisation following the category’s dynamic performance through off-trade during the first year of the pandemic, and through on-trade in 2021.…

After the emergence of the pandemic in 2020, on-trade sales of wine plummeted. This was followed by a strong rebound and renewed interest in 2021 and 2022, although on-trade demand had yet to completely normalise to the pre-pandemic level in 2022.…

In 2022, total volume sales of wine recorded slight growth thanks to a rebound in sales in the on-trade channel. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any…

Compared to Old World wines, New World wines are generally sweeter and are, therefore, gaining in popularity amongst consumers in Indonesia, especially domestic consumers. In terms of pricing, New World wines are also generally more affordable than…

Fine wines and champagnes saw notable growth in 2022, due to the removal of social distancing measures in the city. The city’s reopening was the catalyst for many locals who wanted to host large-scale events and banquets, such as weddings and…

Spirits recorded buoyant volume growth in both the off-trade and on-trade channels in Vietnam in 2022, in keeping with the positive recovery of the domestic economy. With a stronger sense of optimism, local consumers were more willing to spend money…

The increase in the global oil price has had a notable impact on the price of spirits, particularly imported products. This is due to the pricing domino effect caused by related increases in production costs, shipping expenses, and packaging costs…

Soju, which accounts for the largest total volume share of spirits in South Korea, experienced a weak performance over the review period with stagnant demand in 2022. In addition to a sober curious culture, local consumers have shifted to categories…

In 2022, enthusiastic bar-goers drove strong on-trade volume growth for spirits. The full reopening of nightlife venues drove the growth of Singapore’s bar and cocktail scene, as businesses saw a rise in reservations. Singapore has a world-renowned…

After consecutive years of decline, total volume sales of spirits returned to growth in 2022. Spirits has a higher proportion of on-trade sales than other alcoholic drinks categories. Before the pandemic, it accounted for more than 33% of total…

Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the…

In 2022, total volume sales of spirits recovered from the pandemic-battered year in 2020, returning to the above the pre-pandemic level of sales. All types of spirits saw growth due to the easing and then removal of pandemic restrictions by the…

RTDs returned to volume growth in 2022 following two years of significant decline due to the markedly changed conditions of the COVID-19 crisis. However, sales remained well below the levels seen immediately prior to the pandemic. Despite the…

RTDs used to be considered exotic and a “lighter” alcoholic drink in South Korea among younger generations of adults. However, beer has now replaced this positioning. While the leading RTD players, such as Independent Liquor Korea and Lotte Asahi…

On-trade volume sales of RTDs witnessed further dynamic growth in 2022. Sales were impacted by the removal of capacity limits on nightlife establishments as COVID-19 safe management measures continued to ease. Efforts by operators to encourage…

In 2022, total volume sales of RTDs recorded a slight decline. This was the first fall in sales in 15 years, since the category had been growing every year since 2008. The biggest reason for the decline was a partial reversal of the increase in…

As one of the biggest local producers of alcoholic drinks and RTDs in Indonesia, Orang Tua Group has sought to develop strategies to boost the performance of RTDs, which has struggled in recent years. Sales of RTDs have been on a trend of general…

RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…

Cider/perry remained a relatively niche product in terms of volume sales in 2022, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a significant…

The cider/perry market has benefited significantly from the removal of restrictions imposed to limit the spread of COVID-19. This is due to the fact that cider/perry is most popular through foodservice channels, as well as amongst health conscious…

Despite the easing of restrictions on nightlife businesses, the on-trade consumption of cider/perry failed to return to growth in 2022. However, the strongest volume decline was seen by the off-trade channel. Historically, much of the consumption of…

Cider/perry witnessed an increase in total volume sales in 2022, thanks to a rebound in on-trade sales. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any restrictions.…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…

Due to the removal of pandemic restrictions, cider/perry observed modest total volume growth in 2022 compared with the previous year. This was partly due to the solid performance of the off-trade, whilst the sustained opening of on-trade outlets led…

Beer in Vietnam witnessed a full recovery in volume terms in 2022, following a slump in demand in 2020 and 2021, when sales registered negative-figure declines. At the peak of the pandemic, all restaurants, bars and pubs were required to close, which…

Following a further slowdown in the number of new COVID-19 cases in 2021, consumers and businesses, including the beer industry, seemed to be dealing with yet another serious inflation problem in 2022. The increase in production, shipping, and…

Off-trade volume sales of beer in South Korea marginally declined in 2022 as demand for imported lager, which had been driving the growth of the country’s beer consumption at home, was sluggish. Although popular brands such as Budweiser continued to…

On-trade beer consumption continued to increase strongly in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale and…

Beer posted a total volume increase in 2022, thanks to a rebound in on-trade sales. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any restrictions. As a result,…

Multi Bintang Indonesia PT Tbk continues to lead the Indonesian beer category, with its strength founded on its wide range of products - which includes but is not limited to lager, flavoured lager, low alcohol and non alcoholic beer - as well as…

Total volume sales of beer exceeded the pre-COVID-19 level in 2022, due to the border reopening, as well as the removal of pandemic restrictions. On-trade businesses saw encouraging growth in volume sales due to the loosening of government…

In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown…

The total consumption of alcoholic drinks in Thailand has started recovering from the impact of the COVID-19 crisis through all channels, especially in foodservice. The Thai Government has now ended the restrictions that it imposed to limit the…

In 2022, most alcoholic drinks categories in South Korea experienced positive performances, mainly driven by the healthy growth of on-trade sales. As observed in the global industry, consumers resumed their habit of visiting restaurants and bars as…

Growth in on-trade consumption of alcoholic drinks remained strong in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale…

In 2022, alcoholic drinks finally saw a rebound from the prolonged negative impact of COVID-19 in total volume terms. While 2022 continued to be a year under the impact of COVID-19, it was also a year in which significant steps were taken to ease…

In 2022, the alcoholic drinks market in Indonesia experienced significant recovery on the back of the easing of the restrictions that were imposed to limit the spread of COVID-19 and consumers becoming more confident about dining out. The revival of…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

From rising disposable income levels and increasing taste sophistication, especially among young consumers, to the rapid expansion of local chained specialist coffee shops, Asia Pacific has seen a dynamic coffee shop environment, By analysing the…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…